- Marketers Respond to 'Global Dump Soda Campaign'
Marketing Daily, Karlene Lukovitz - Wednesday, October 31, 2007
[Beverages] The effort kicked off at the Consumers International Congress taking pla ...
- Online Search Can Be Powerful for CPG Branding
Marketing Daily, Karlene Lukovitz - Friday, October 26, 2007
[Research] The comScore study found that a majority of U.S. consumers visit ...
- Consumer Preferences Vary Among Gay/Lesbian Segments
Marketing Daily, Karlene Lukovitz - Wednesday, October 24, 2007
[Research] As far as advertising goes, Dodge Caliber's "Too Tough Fairy" sp ...
- Nestlé's Sales Up 9%; Price Hikes Offset Cost Increases
Marketing Daily, Karlene Lukovitz - Friday, October 19, 2007
[Food] Despite sharp increases in the costs of raw materials--particularly milk a ...
- Marketers Generally Support New DMA Mailer Guidelines
Marketing Daily, Karlene Lukovitz - Thursday, October 18, 2007
[Industry] "We're in an age where consumers have lots of control, a ...
- Boomers More Likely To Vote, Less Likely To See Selves As Liberal
Marketing Daily, Karlene Lukovitz - Friday, October 12, 2007
[Research] Over half--55%--of those born between 1946 and 1964 report that th ...
- 'Storyline' Product Placements Gaining On Cable
Marketing Daily, Karlene Lukovitz - Friday, October 5, 2007
[Trend] "Storyline placements are growing as the industry becomes more sophisticated abo ...
- Licensed Kids' Food, Beverage Marketers Should 'Stand Proud'
Marketing Daily, Karlene Lukovitz - Wednesday, October 3, 2007
[Research] Kids' documented propensity to perceive branded foods as tasting better th ...