- Turning Credit Cards Into Loyalty Cards, Plus Real-Time Rewards
Marketing Daily, Karlene Lukovitz - Monday, March 31, 2008
[Financial Services] Martin Walker, VP of marketing and merchandising for Tully's, se ...
- Yes, More Men Are Cooking ... And Everybody's Grilling
Marketing Daily, Karlene Lukovitz - Friday, March 28, 2008
[Trends] NPD also found that younger men who live in a househo ...
- Home Fragrances: Febreze Boosts Sweet Smell of Success
Marketing Daily, Karlene Lukovitz - Wednesday, March 26, 2008
[Research] Packaged Facts, which estimates the category's compound annual growth between 20 ...
- Corporate Branding Rankings: Microsoft Dives, L'Oreal Leaps
Marketing Daily, Karlene Lukovitz - Friday, March 21, 2008
[Research] "This drop is stunning," says CoreBrand's James Gregory of Microsoft. "Microsoft ...
- Restaurants Face Changing Habits, As Well As Recession
Marketing Daily, Karlene Lukovitz - Wednesday, March 19, 2008
[Restaurants] What can restaurants do? Understand what drives consumer behavior and h ...
- Flavored Water, Energy Drinks Take More Fizz Out of Sodas
Marketing Daily, Karlene Lukovitz - Friday, March 14, 2008
[Beverages] "The carbonated drinks still dominate; it really comes down to shif ...
- Fruity Infusions Brand Is Skyy's Biggest-Ever Launch
Marketing Daily, Karlene Lukovitz - Thursday, March 13, 2008
[Spirits] In addition to advertising, the marketing, anchored by the tagline " ...
- Retail Food Formats: Bigger Isn't Necessarily Better Anymore
Marketing Daily, Karlene Lukovitz - Friday, March 7, 2008
[Research] According to Information Resources, Inc., while today's consumer typically shops thr ...
- CMO Council: Inadequate Data Access, Metrics Are Impediments
Marketing Daily, Karlene Lukovitz - Wednesday, March 5, 2008
[Research] "We're talking about building customer relationship programs that are part ...