- 110 Million Pounds of Hot Dogs? Only in America, Kids ...
Marketing Daily, Karlene Lukovitz - Monday, June 30, 2008
[Food] Americans may be watching pennies these days, but we're not abo ...
- Ketel One Brand Promise Highlighted As Partnership Takes Off
Marketing Daily, Karlene Lukovitz - Friday, June 27, 2008
[Spirits] Although being cited as a genuine, promise-keeping brand in a marketi ...
- Aggressive Marketing Helps General Mills Beat Expectations
Marketing Daily, Karlene Lukovitz - Thursday, June 26, 2008
[Food] Chairman/CEO Ken Powell noted that the company's categories are staples wi ...
- Corona Expands Outreach To Full Latino Audience
Marketing Daily, Karlene Lukovitz - Wednesday, June 25, 2008
[Beverages] "With the total Hispanic population continuing to grow and diversify, a ...
- Sharpton Probe: Added Complication For Pressured Anheuser
Marketing Daily, Karlene Lukovitz - Monday, June 23, 2008
[Beverages] Already feeling intense heat surrounding its much-awaited response to InBev's $ ...
- Nestle Waters, Others Offer Midwest Disaster Relief
Marketing Daily, Karlene Lukovitz - Friday, June 20, 2008
[Beverages] The goodwill generated can't be expressed in dollars. "We can alwa ...
- Mighty Leaf Tea To Get Star Treatment
Marketing Daily, Karlene Lukovitz - Thursday, June 19, 2008
[Beverages] The plan is to use both traditional and non-traditional marketing strategi ...
- Hershey Hikes Ad Spend For New Consumer-Centric Strategy
Marketing Daily, Karlene Lukovitz - Wednesday, June 18, 2008
[Food] Hershey will move away from "pushing variety" into the marketplace, a ...
- Campari Expanding, Enhancing Multi-Pronged Arts Sponsorships
Marketing Daily, Karlene Lukovitz - Tuesday, June 17, 2008
[Spirits] Campari now annually awards a commissioning grant to one artist featur ...
- Healthier Eating Takes Hold; Economy Makes It More Challenging
Marketing Daily, Karlene Lukovitz - Tuesday, June 17, 2008
[Food] Consumers are "moving away from more expensive restaurants and toward quick-servi ...
- North American Prepared Salads Growth Outpacing Europe
Marketing Daily, Karlene Lukovitz - Friday, June 13, 2008
[Food] Euromonitor International describes the medium-to-long-term outlook for the category in bo ...
- Firms Spend Up To $500 Million In Marketing For Mega-Launches
Marketing Daily, Karlene Lukovitz - Thursday, June 12, 2008
[Pharma] Mega-launches such as Lipitor, Celebrex, Vioxx and Viagra--all of which produc ...
- M&M's Goes Tongue-In-Cheek For Ice Cream Treats Introduction
Marketing Daily, Karlene Lukovitz - Wednesday, June 11, 2008
[Food] "M&M's has a personal relationship with consumers," agrees Lynne Doll, preside ...
- Sustainability Initiatives Contributing To CPG's Bottom Lines
Marketing Daily, Karlene Lukovitz - Tuesday, June 10, 2008
[Research] The biggest challenge facing CPGs is how to offset rising commoditi ...
- Recession, You Say? Pass Me The Beer And Pasta
Marketing Daily, Karlene Lukovitz - Monday, June 9, 2008
Food, Beverages During a poor economy, manufacturers and retailers can benefit ...
- Green Consumers Do More Shopping In Warehouse Clubs
Marketing Daily, Karlene Lukovitz - Friday, June 6, 2008
[Research] The research shows that LOHAS consumers are not only early adopter ...
- McDonald's Kicks Off Latest Round Of Kung Fu Marketing
Marketing Daily, Karlene Lukovitz - Thursday, June 5, 2008
[Restaurants] "You can talk all you want about the health issue, b ...
- CSPI Petitions FDA To Ban Certain Artificial Food Dyes
Marketing Daily, Karlene Lukovitz - Wednesday, June 4, 2008
[Food] At the same time, a letter co-signed by 19 psychiatrists, toxicologis ...
- Beer Biz Waits With Bated Breath In InBev Bid For Anheuser
Marketing Daily, Karlene Lukovitz - Tuesday, June 3, 2008
[Beverages] "A-B takes great pride in being American-owned," notes Eric Schmidt, resear ...
- Analysts: McDonald's Coffee Onslaught Making Starbucks Jittery
Marketing Daily, Karlene Lukovitz - Monday, June 2, 2008
[Restaurants] Deutsche Bank analyst Marc Greenberg characterized the McD's coffee push ...