- 'Agile' Food Marketers Seizing Economy-Driven Opportunities
Marketing Daily, Karlene Lukovitz - Tuesday, September 30, 2008
While the food sector's growth has been driven primarily by price increas ...
- Dr Pepper Snapple Realignment Produces New CMO
Marketing Daily, Karlene Lukovitz - Monday, September 29, 2008
Snapple Antioxidant Water, which has had an uphill battle competing with Vitaminwate ...
- American Cos. May Be Greener Than Customers
MediaDailyNews, Karlene Lukovitz - Monday, September 29, 2008
If environmental issues are not a priority with most U.S. consumers, p ...
- Dos Equis Tour Plays Off 'Most Interesting' Campaign
Marketing Daily, Karlene Lukovitz - Friday, September 26, 2008
Next month, Heineken USA's Dos Equis beer starts a 14-city tour ...
- Sustainability: What's The Bottom Line For CPGs?
Marketing Daily, Karlene Lukovitz - Thursday, September 25, 2008
Most U.S. consumers aren't on the "green bandwagon," according to Yankelovich, b ...
- General Mills Expands Hispanic Platform With Univision
Marketing Daily, Karlene Lukovitz - Wednesday, September 24, 2008
Karla Martinez, co-host of Univision's "Wake-Up America," will star in a seri ...
- SRO For Brands On The Country Music Bandwagon
Marketing Daily, Karlene Lukovitz - Tuesday, September 23, 2008
"Country is finally all-American," Roberto Ramos says, pointing out that Americans lo ...
- Marketing to Today's Dads Requires New Approaches
Marketing Daily, Karlene Lukovitz - Monday, September 22, 2008
Marketers looking to reach beyond appealing mostly or only to mothers ...
- Younger Dads Buy More For Kids, Marketers Realign Pitches
MediaDailyNews, Karlene Lukovitz - Monday, September 22, 2008
Many Generation X and Y fathers are more likely to make regul ...
- McDonald's Gets Moms Involved In Quality
Marketing Daily, Karlene Lukovitz - Friday, September 19, 2008
"There are a lot of myths out there about McDonald's products, a ...
- Gerber Relaunches Organic Cereals, Adds Varieties
Marketing Daily, Karlene Lukovitz - Wednesday, September 17, 2008
The expansion of DHA-fortified and organic varieties within Gerber's premium line "a ...
- Ghirardelli Launches Super-Premium Baking Line
Marketing Daily, Karlene Lukovitz - Tuesday, September 16, 2008
Ghirardelli sees an opportunity in consumers' current propensity to save by eati ...
- Krispy Kreme Squeaks Into The Black, But Still Struggling
Marketing Daily, Karlene Lukovitz - Monday, September 15, 2008
"Krispy Kreme's popularity exploded around 2000, but the concept is no long ...
- Campbell's Logs Solid Fiscal '08, Despite Rising Input Costs
Marketing Daily, Karlene Lukovitz - Thursday, September 11, 2008
One research analysts says: "Campbell's is a strong food company that's ahe ...
- Economy Puts Tiny Dent In Organic/Natural F&B Growth
Marketing Daily, Karlene Lukovitz - Thursday, September 11, 2008
Packaged Fact's analysts stress that "being organic or all-natural isn't enough . ...
- Latest Data Show McDonald's Bucking Recession
Marketing Daily, Karlene Lukovitz - Wednesday, September 10, 2008
"McDonald's has been on a roll for at least five or s ...
- Consumers Cut Back On Health, Food--But Not TVs
Marketing Daily, Karlene Lukovitz - Tuesday, September 9, 2008
"The overwhelming reaction is to pare down, to simplify"--an intensification of BrainReserve ...
- Campbell's Launches Latest V8 Extension: Soups
Marketing Daily, Karlene Lukovitz - Monday, September 8, 2008
If successful, the soup line will be another example of Campbell's maste ...
- Nestlé Goes Nutraceutical With Skincare Launch
Marketing Daily, Karlene Lukovitz - Friday, September 5, 2008
Glowelle's taglines invite consumers to "Fall in love with your skin ...
- Missing Behavioral Link Leads to Health, Wellness Misfires
Marketing Daily, Karlene Lukovitz - Thursday, September 4, 2008
"The ground is littered with high-profile efforts that have, to be kin ...
- Sale Fits Sara Lee's Foodservice Strategy
Marketing Daily, Karlene Lukovitz - Wednesday, September 3, 2008
In the deal, whose terms were not disclosed, Richelieu acquired "pourable" produc ...
- Wendy's Moves Fast Amid McDonald's Confusion
Marketing Daily, Karlene Lukovitz - Tuesday, September 2, 2008
Wendy's is replacing its 99-cent Stack Attack with a slightly different--although alrea ...