- Facebook, MySpace Aren't Making the Marketing Cut
Marketing Daily, Karlene Lukovitz - Tuesday, November 25, 2008
"Marketers don't care about teenagers sharing photographs with one another," says Epsil ...
- Facebook, MySpace Aren't Making The Marketing Cut
Online Media Daily, Karlene Lukovitz - Wednesday, November 26, 2008
While chief marketing officers are intrigued by social networking sites Facebook a ...
- ConAgra's Parkay Tub Is Talking Again
Marketing Daily, Karlene Lukovitz - Monday, November 24, 2008
The new campaign is promoting a new formulation that includes nonfat mi ...
- Heinz, Smucker Report Rosy Q2 Financials
Marketing Daily, Karlene Lukovitz - Friday, November 21, 2008
At Heinz, organic sales gains--particularly in North American consumer products (up 11 ...
- Online Buzz About Motrin Ad Already On the Wane
Marketing Daily, Karlene Lukovitz - Thursday, November 20, 2008
"That fact that people care enough to tweet or blog about Motr ...
- Dr Pepper Puts Gamer Star's Face On Bottles
Marketing Daily, Karlene Lukovitz - Wednesday, November 19, 2008
In a consumer promotion being billed as one of the largest n ...
- Obstacles To Effective Multicultural Marketing Persist
Marketing Daily, Karlene Lukovitz - Friday, November 14, 2008
In short, while marketers recognize that multicultural consumers comprise two-thirds of t ...
- Dunkin' Donuts Rolls Out Holiday Promotions
Marketing Daily, Karlene Lukovitz - Thursday, November 13, 2008
"We're letting consumers know that we're aware that it's a tough econom ...
- Google, Campbell, J&J Rank Tops In Social Responsibility
Marketing Daily, Karlene Lukovitz - Wednesday, November 12, 2008
"This is the first time we see how the public votes ...
- Google Ranks High In Corporate Social Responsibility
Online Media Daily, Karlene Lukovitz - Thursday, November 13, 2008
When it comes to perceptions of corporate social responsibility, Google, Campbell So ...
- Nearly Half Of QSR Customers Cutting Back On Fast Food
Marketing Daily, Karlene Lukovitz - Tuesday, November 11, 2008
Reasons cited in Omnicom's survey for eating fast food less often include ...
- Kids' Foods Increasingly 'Fusing' With Adult Fare
Marketing Daily, Karlene Lukovitz - Monday, November 10, 2008
Asian influences, including ingredients such as Indian lentils, coconut, adzuki beans a ...
- Costs Outweigh Gains For Anheuser, InBev
Marketing Daily, Karlene Lukovitz - Thursday, November 6, 2008
"The costs of producing beer are high," notes Christopher Shanahan, research analys ...
- Olive Garden Ranked Best Casual Dining Value
Marketing Daily, Karlene Lukovitz - Thursday, November 6, 2008
Cracker Barrel, which showed the highest value-index gain among all casuals f ...
- Strong Q1 for Sara Lee, Including Bakery
Marketing Daily, Karlene Lukovitz - Wednesday, November 5, 2008
The company attributed some of bread's gains to a high-visibility marketing campai ...
- Dean Foods Partners With Hero On New Chilled Fruits
Marketing Daily, Karlene Lukovitz - Tuesday, November 4, 2008
The new venture, called Hero/WhiteWave and based in Broomfield, Colo., will mo ...
- Dunkin' Donuts Goes Twitter
Marketing Daily, Karlene Lukovitz - Monday, November 3, 2008
"This is a smart competitive move on Dunkin Donut's part," says Regg ...
- Dunkin' Donuts Launches Twitter Page
Online Media Daily, Karlene Lukovitz - Tuesday, November 4, 2008
Dunkin' Donuts recently became one of the latest consumer brands to ha ...