- Pet Food Recalls Actually Boosted Sales
Marketing Daily, Karlene Lukovitz - Friday, January 30, 2009
A new Packaged Facts report also finds that P&G (Iams) and D ...
- KFC Campaign Stresses Freshness, New Dinner Deal
Marketing Daily, Karlene Lukovitz - Thursday, January 29, 2009
The campaign "communicates a real point of differentiation between KFC and ma ...
- Frosted Flakes Super Bowl Ad Promotes Goodwill Program
Marketing Daily, Karlene Lukovitz - Tuesday, January 27, 2009
The Earn Your Stripes effort, launched in 2004, aims to inspire ki ...
- Kellogg Is Testing Space-Saving Box
Marketing Daily, Karlene Lukovitz - Monday, January 26, 2009
"If they're really gaining shelf space at retail, as well as taki ...
- Figuring Out Gen Y's Eclectic Eating Preferences
Marketing Daily, Karlene Lukovitz - Thursday, January 22, 2009
Critically, marketing messages must come across as "anything but marketing messages," stre ...
- Economy Makes Consumer Behavior Erratic
Marketing Daily, Karlene Lukovitz - Wednesday, January 21, 2009
If marketers and retailers are feeling at loose ends about how ...
- Restaurant-Goers Warming To Poultry Entrées
Marketing Daily, Karlene Lukovitz - Tuesday, January 20, 2009
While restaurants have increased their offerings of "bolder, globally inspired poultry dishes ...
- Pepsi Ad Banner Lets Users Upload Videos Directly
Marketing Daily, Karlene Lukovitz - Monday, January 19, 2009
In a social media effort that's part of its new "Refresh Everythin ...
- 'Natural' Claims Most Common On New F&B Products
Marketing Daily, Karlene Lukovitz - Monday, January 19, 2009
"In the past, low-fat and low-calorie were the hallmarks of good nutriti ...
- Kraft Fast-Forwards Functional Foods
Marketing Daily, Karlene Lukovitz - Friday, January 16, 2009
Kraft's enthusiasm isn't hard to grasp. Medisyn's David Land points out th ...
- Togo's Offers $3.99 Daily Specials
Marketing Daily, Karlene Lukovitz - Thursday, January 15, 2009
An earlier promotion, which was limited to one discounted-price sandwich each Wednesda ...
- Dunkin', Krispy Kreme In Inauguration Promo Duel
Marketing Daily, Karlene Lukovitz - Wednesday, January 14, 2009
In Washington, D.C. and other selected markets, customers who buy a medi ...
- Quiznos Launches Lower-Priced Menu
Marketing Daily, Karlene Lukovitz - Wednesday, January 14, 2009
A new campaign, which will air nationally for several weeks, drives ho ...
- Senior Marketers: Research, Innovation Key In '09
Marketing Daily, Karlene Lukovitz - Tuesday, January 13, 2009
Meanwhile, while alternative energy and green marketing are still hot, senior markete ...
- Health Issues Shaping Global F&B Firm Strategies
Marketing Daily, Karlene Lukovitz - Monday, January 12, 2009
Commitment to innovation is the most prominent shared attribute among the eig ...
- Nestlé Pure Life Signs Fitness Guru Bob Greene
Marketing Daily, Karlene Lukovitz - Thursday, January 8, 2009
A campaign, which will encompass print, broadcast and online, is being develope ...
- Restaurant Operators' Outlook Worsens
Marketing Daily, Karlene Lukovitz - Wednesday, January 7, 2009
The National Restaurant Association is not adjusting its official 2009 outlook ...
- Limited-Service Sandwich Chains Bucking Downtrend
Marketing Daily, Karlene Lukovitz - Wednesday, January 7, 2009
Further, at a time when other types of restaurant formats are increasing ...
- S&P: Large QSRs Positive, Casual Chains Weak
Marketing Daily, Karlene Lukovitz - Tuesday, January 6, 2009
S&P's analysts noted that McDonald's and Burger King each achieved "meaningful" same-sto ...
- Say Cheese: Dairy Industry Partners With Domino's
Marketing Daily, Karlene Lukovitz - Tuesday, January 6, 2009
DMI, together with state and regional dairy organizations, will invest approximately $ ...
- New Domino's Campaign Moves The Needle
Marketing Daily, Karlene Lukovitz - Monday, January 5, 2009
On Dec. 29, the day the campaign launched, Domino's overall brand heal ...
- FDA Requires More Disclosure of Bug-Based Colorings
Marketing Daily, Karlene Lukovitz - Monday, January 5, 2009
The Center for Science in the Public Interest contends that the colorin ...
- Food Marketer Of The Year: Campbell Soup
Marketing Daily, Karlene Lukovitz - Friday, January 2, 2009
Campbell's highly focused marketing reflects the its overall strategic strengths. The 140-year-o ...