- Jim Beam's Red Stag Sponsors Kid Rock Tour
Marketing Daily, Karlene Lukovitz - Friday, May 29, 2009
The celebrity tie-ins include a "Call of the Wild" sweepstakes in whi ...
- Kids Increasingly Eating From Value Menus
Marketing Daily, Karlene Lukovitz - Wednesday, May 27, 2009
A decline in the number of kids eating out is also contributi ...
- Functional Food Growth Slows
Marketing Daily, Karlene Lukovitz - Tuesday, May 26, 2009
While many categories would have welcomed 6% growth last year, that represent ...
- Texas Is On the Road Again
Marketing Daily, Karlene Lukovitz - Tuesday, May 26, 2009
The road show is being sponsored by the Dallas/Fort Worth Area Touri ...
- Klondike Creates Online 'Man Cave'
Marketing Daily, Karlene Lukovitz - Thursday, May 21, 2009
This latest campaign, dubbed "What Would You Do for a Klondike B ...
- Sobieski Expands 'Truth In Vodka' Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, May 20, 2009
The "Truth in Vodka" campaign, which urges consumers to focus on what ...
- Tyson Launches Lower-Sodium Skillet Creations
Marketing Daily, Karlene Lukovitz - Wednesday, May 20, 2009
The line has 45% less sodium than its predecessor. Sodium content rang ...
- Big Opportunities In Smaller Portions
Marketing Daily, Karlene Lukovitz - Tuesday, May 19, 2009
According to Mintel, the most successful portion-controlled packaged food brands are low-calori ...
- Denny's 'Creatures' Woo Night Owls With Mobile Apps
Marketing Daily, Karlene Lukovitz - Monday, May 18, 2009
The restaurant chain's Allnighter concept is being promoted via a campaign dubb ...
- Denny's Sends Late-Night-Munchies into Web 2.Overdrive
Online Media Daily, Karlene Lukovitz - Tuesday, May 19, 2009
To entice night owls into its restaurants, Denny's created "Denny's Allnighter" betwe ...
- Breyers Webisodes Feature '30 Rock' Star
Marketing Daily, Karlene Lukovitz - Friday, May 15, 2009
The Unilever brand is also encouraging consumers to get in on t ...
- Restaurant Fare Influences At-Home Snack Trends
Marketing Daily, Karlene Lukovitz - Wednesday, May 13, 2009
At-home snack products are being influenced by high-end restaurant trends such ...
- French's Mustard Twins Value Offer, Branding
Marketing Daily, Karlene Lukovitz - Tuesday, May 12, 2009
A new campaign for French's Mustard promotes more mustard for less mon ...
- CSPI Targets Restaurant Food Sodium
Marketing Daily, Karlene Lukovitz - Tuesday, May 12, 2009
It is urging Congress to pass legislation requiring a plan to redu ...
- Don't Expect Grilled To Replace Fried
Marketing Daily, Karlene Lukovitz - Friday, May 8, 2009
Perhaps most important in driving the billions of fried food servings order ...
- Starbucks Coupons Promote Grocery Products
Marketing Daily, Karlene Lukovitz - Thursday, May 7, 2009
The coupons were suggested by numerous Starbucks customers on its starbucksidea.com sit ...
- Johnsonville Sausage Intros 'Ville' Campaign
Marketing Daily, Karlene Lukovitz - Thursday, May 7, 2009
"With competitors in the category stuck in sameness ... we needed ...
- Word Of Mouth Goes Far Beyond Social Media
Marketing Daily, Karlene Lukovitz - Wednesday, May 6, 2009
Overall, about half of WOM is tied to marketing communications efforts, a ...
- Kraft Profits Up 10%; Mac 'N Cheese, Pizza Rock On
Marketing Daily, Karlene Lukovitz - Tuesday, May 5, 2009
Kraft reported profits up 10% for first-quarter 2009 to $660 million, f ...
- For New Campaign, Papa John Delivers -- Literally
Marketing Daily, Karlene Lukovitz - Tuesday, May 5, 2009
To celebrate its 25th anniversary, Papa John's has launched an ad campai ...
- Restaurant Outlook: Glimmers Of Improvement?
Marketing Daily, Karlene Lukovitz - Monday, May 4, 2009
Although hardly signaling a recovery, some of the most recent monthly indicato ...
- Starbucks Fights Back With Major Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 1, 2009
Starbucks has launched an integrated marketing campaign to counter the coffee competiti ...