- High Fructose Corn Syrup Makers Fight Back
Marketing Daily, Karlene Lukovitz - Tuesday, June 30, 2009
In response to Starbucks' release, the Corn Refiners Association issued its ow ...
- Hardee's Effort Integrates Major Mobile Element
Marketing Daily, Karlene Lukovitz - Monday, June 29, 2009
Humorous commercials from Mendelsohn|Zien Advertising -- some with a "man on t ...
- Pumped-Up Marketing Boosts ConAgra
Marketing Daily, Karlene Lukovitz - Friday, June 26, 2009
ConAgra upped its marketing expenditures for the consumer business by $16 milli ...
- Retail Shift Challenges Food, Beverage Brands
Marketing Daily, Karlene Lukovitz - Thursday, June 25, 2009
The big winners within the food retailing industry for at least t ...
- Healthier Offerings To Drive Confections Growth
Marketing Daily, Karlene Lukovitz - Wednesday, June 24, 2009
The chocolate category has also identified a major functional opportunity within sk ...
- Survey Finds Fewer Than 20% Trust Food Safety
Marketing Daily, Karlene Lukovitz - Wednesday, June 24, 2009
Well over half report that they have stopped purchasing certain foods f ...
- New Site Makes 'Dunkin' Runs' Easier
Marketing Daily, Karlene Lukovitz - Monday, June 22, 2009
"Our brand filters everything through the lens of helping to keep bu ...
- Food Safety Bill's Passage Seems In The Bag
Marketing Daily, Karlene Lukovitz - Friday, June 19, 2009
Although products from some of the country's largest food marketers have be ...
- Burger King Apple Fries Headed For Supermarkets
Marketing Daily, Karlene Lukovitz - Friday, June 19, 2009
BK executives characterized the snack's launch as being more about brand visibili ...
- Pepsi's AMP Energy To Stream Event Live On Facebook
Marketing Daily, Karlene Lukovitz - Thursday, June 18, 2009
PepsiCo Beverages Canada is using the social network site, which has ...
- Kellogg Coupons Reward Hunger Relief Donations
Marketing Daily, Karlene Lukovitz - Wednesday, June 17, 2009
The coupon program is part of an ongoing commitment by Kellogg, whi ...
- Tropicana Promotes OJ As Daily Fruit Serving
Marketing Daily, Karlene Lukovitz - Tuesday, June 16, 2009
The "Get Your Fruit On!" campaign, launching this month to tie ...
- Survival Star Joins Dos Equis 'Academy'
Marketing Daily, Karlene Lukovitz - Monday, June 15, 2009
Launched last month and being supported by an integrated campaign, the Acade ...
- Patrón Launches 'Mixability' Campaign
Marketing Daily, Karlene Lukovitz - Friday, June 12, 2009
The campaign includes in-store displays, recipe shelf-talkers and window displays in sele ...
- Del Monte Continues Strong Performance
Marketing Daily, Karlene Lukovitz - Thursday, June 11, 2009
During a results conference call with analysts, chairman/CEO Rick Wolford confirmed th ...
- Income Not Linked To Alcohol Brand Loyalty
Marketing Daily, Karlene Lukovitz - Thursday, June 11, 2009
The dominant behavior for all American adults, across income levels, is ...
- CSPI 'Awards' Calorie-Packed Restaurant Fare
Marketing Daily, Karlene Lukovitz - Monday, June 8, 2009
While adults bear personal responsibility for their dining choices, "you can't exerci ...
- Quiznos Toasty Torpedo Promo Stresses Portability
Marketing Daily, Karlene Lukovitz - Monday, June 8, 2009
The $4 toasted subs, offered in five varieties made on extra-long ciabat ...
- Corona Extra Revives Ads from the '90s
Marketing Daily, Karlene Lukovitz - Thursday, June 4, 2009
How many brands can revive a TV commercial that last aired near ...
- CPGs Outperformed Rest Of Market In '08
Marketing Daily, Karlene Lukovitz - Wednesday, June 3, 2009
Marketing and advertising (along with procurement, packaging and core process operations) ...
- Pokémon, Burger King Partner On Game Card Promo
Marketing Daily, Karlene Lukovitz - Tuesday, June 2, 2009
Pokemon Trading Card Game cards and a Pokémon-themed accessory with each purcha ...
- Restaurant Spending Intentions On The Rise
Marketing Daily, Karlene Lukovitz - Monday, June 1, 2009
The gain seen in plans to spend more over the next ...
- Value Push, IPhone App Among BK's Latest Moves
Marketing Daily, Karlene Lukovitz - Monday, June 1, 2009
The plan calls for shifting more advertising spending to supporting value-priced ite ...