- Doritos Expands Video Game Emphasis
Marketing Daily, Karlene Lukovitz - Monday, August 31, 2009
The Unlock Xbox contest offers video game enthusiasts the opportunity to desi ...
- New Popeyes Commercials Introduce Wings
Marketing Daily, Karlene Lukovitz - Friday, August 28, 2009
The campaign includes 15- and 30-second TV spots and a 60-second rad ...
- Three Olives' O-Face Campaign Moves to TV
Marketing Daily, Karlene Lukovitz - Thursday, August 27, 2009
For the $10 million TV portion of the campaign, to air ...
- Captain Morgan Adds Voicemail Pranks To Effort
Marketing Daily, Karlene Lukovitz - Wednesday, August 26, 2009
Diageo Rums Director of Marketing Tom Herbst describes the voicemail tool ...
- Burger King's Q4 Gets Mixed Reviews
Marketing Daily, Karlene Lukovitz - Tuesday, August 25, 2009
Analysts' reactions were mixed, based on Burger King's declining to forecast earnin ...
- Financial Status Changes Exaggerate Food Buys
Marketing Daily, Karlene Lukovitz - Monday, August 24, 2009
Moreover, premium consumers who are significantly -- rather than just somewhat ...
- What Makes Functional Foods Click?
Marketing Daily, Karlene Lukovitz - Saturday, August 22, 2009
Products with an immediate, obvious effect, like an energy boost, are mo ...
- Consumer Perceptions Of QSRs Improving
Marketing Daily, Karlene Lukovitz - Thursday, August 20, 2009
Looking at the overall brand health index, McDonald's showed a significant upswi ...
- Food/Bev Execs Cautiously Optimistic About '10
Marketing Daily, Karlene Lukovitz - Wednesday, August 19, 2009
In short, industry leaders are upbeat about their business outlook, while recognizi ...
- Cruzan Rum Spotlights Authenticity
Marketing Daily, Karlene Lukovitz - Tuesday, August 18, 2009
The core elements of the creative for the out-of-home-focused campaign are t ...
- Mintel: Sodium Becoming 'The New Trans Fat'
Marketing Daily, Karlene Lukovitz - Monday, August 17, 2009
Increasing awareness of sodium-associated health risks, as well as growing pressure fr ...
- 1800 Tequila Signs As Lakers' First Spirits Sponsor
Marketing Daily, Karlene Lukovitz - Friday, August 14, 2009
1800's Lakers partnership is a highly visible addition to the brand's male-oriente ...
- Value, Taste Drive Food Purchases Worldwide
Marketing Daily, Karlene Lukovitz - Thursday, August 13, 2009
Americans were also somewhat more inclined to cite preparation convenience than the ...
- Nestle's Butterfinger Hits The Comedy Circuit
Marketing Daily, Karlene Lukovitz - Wednesday, August 12, 2009
The Butterfinger/Improv Comedy Tour Sweepstakes offers a grand prize of a come ...
- Investors Looking At Restaurants Again
Marketing Daily, Karlene Lukovitz - Tuesday, August 11, 2009
"The question now is which firms will benefit most when traffic improves ...
- Little Sign Of Relief For Marketing Budgets, Agencies
Marketing Daily, Karlene Lukovitz - Tuesday, August 11, 2009
Marketers continue to be under heavy pressure to reduce costs, and agenci ...
- Restaurants Need To Heed Kids' Health Savvy
Marketing Daily, Karlene Lukovitz - Friday, August 7, 2009
Kids show a growing awareness of nutrition, according to a new "Ki ...
- Facebook Response Catches Baja Fresh Off Guard
Marketing Daily, Karlene Lukovitz - Thursday, August 6, 2009
Responded the company: "We realize that we underestimated the kind of respon ...
- Bumble Bee Launching Value Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, August 5, 2009
Messaging highlights specific suggestions for delicious, easy meals that can be ma ...
- Mass Media Crisis Is Marketers' Crisis, Too
Marketing Daily, Karlene Lukovitz - Tuesday, August 4, 2009
Traditional media companies need to work with advertisers and agencies to devel ...
- Social Media Changing Customer Expectations
Marketing Daily, Karlene Lukovitz - Monday, August 3, 2009
Incumbent communications providers are struggling to adapt to increased innovation, growing pri ...