- Facebook Sampling, Research Works For Splenda Mist
Marketing Daily, Karlene Lukovitz - Saturday, October 31, 2009
Splenda saw better-than-expected results from using a Facebook page dedicated to i ...
- Martha Stewart Promos Mars' Dove Chocolate
Marketing Daily, Karlene Lukovitz - Friday, October 30, 2009
Stewart will "raise awareness of the brand's promise and commitment to 10 ...
- 'What Is Southern Comfort?' Campaign Rolls Out
Marketing Daily, Karlene Lukovitz - Wednesday, October 28, 2009
The ads bring together elements known to appeal to the "attention-depleted" you ...
- Rising Loyalty Scores Good News For QSRs
Marketing Daily, Karlene Lukovitz - Tuesday, October 27, 2009
This rapid rise appears to have been driven in part by aggressiv ...
- Quiznos Sweepstakes Drives Online, TV Synergy
Marketing Daily, Karlene Lukovitz - Friday, October 23, 2009
The point is to direct attention to the "hot" aspect of t ...
- Martha Stewart, Hain Partner On Natural Foods
Marketing Daily, Karlene Lukovitz - Friday, October 23, 2009
Branding expert Laura Ries of Ries & Ries thinks the turkey li ...
- Pepsi China Challenge Pulls 34 Million Entries
Marketing Daily, Karlene Lukovitz - Thursday, October 22, 2009
The promotion theme was also carried over into Pepsi's latest television commerci ...
- Starbucks' Via: Off Brand But On Target?
Marketing Daily, Karlene Lukovitz - Tuesday, October 20, 2009
Consultant Michael Stone questions the conclusion that next month's launch will hu ...
- FDA Scrutinizing Nutrition Labeling Systems
Marketing Daily, Karlene Lukovitz - Tuesday, October 20, 2009
FDA Commissioner Margaret Hamburg specifically pointed out that some of the foo ...
- P&G Exec: Innovation Needs To Be Purpose-Driven
Marketing Daily, Karlene Lukovitz - Monday, October 19, 2009
P&G exec Melanie L. Healey emphasized the importance of putting in pla ...
- Ethnic Foods To Grow 20% By 2014
Marketing Daily, Karlene Lukovitz - Friday, October 16, 2009
Population growth has driven steady growth for ethnic foods since 2004, t ...
- Private Label Candy Loses Share At Halloween
Marketing Daily, Karlene Lukovitz - Friday, October 16, 2009
One reason is that private label candy has not been able ...
- Anheuser Signs For Unique 'SNL' Sponsorship
Marketing Daily, Karlene Lukovitz - Friday, October 16, 2009
"SNL" will feature highlights from "SNL" viewing parties that will be host ...
- 'Exotic Functionals' Among Next-Wave Drinks
Marketing Daily, Karlene Lukovitz - Thursday, October 15, 2009
"The same consumers who value local foods, artisan products and traditional fo ...
- Bacardi Campaign Offers Island Extravaganza
Marketing Daily, Karlene Lukovitz - Tuesday, October 13, 2009
The timing reflects not just the need to have a new campai ...
- 4 Orange Vodka Promotes Helping Florida Economy
Marketing Daily, Karlene Lukovitz - Tuesday, October 13, 2009
Ongoing marketing opportunities include tie-ins to supermarket commodity promotions when retailers promo ...
- 7Up Enlists Downbeat Celebs For Marketing Push
Marketing Daily, Karlene Lukovitz - Monday, October 12, 2009
"In recent consumer research, our consumers told us that only 7Up giv ...
- Dunkin' Brands Makes Top-Level Marketing Shift
Marketing Daily, Karlene Lukovitz - Friday, October 9, 2009
Dunkin' Brands' Thursday announcement that it is "strengthening" its senior leadership te ...
- PepsiCo Profits Up Despite U.S. Beverage Challenges
Marketing Daily, Karlene Lukovitz - Thursday, October 8, 2009
Volume for energy drinks as a whole was also up by doub ...
- Diamond Foods Debuts 1st Triple-Brand Effort
Marketing Daily, Karlene Lukovitz - Wednesday, October 7, 2009
The "Feed Your Fingers" campaign, to run from October through February, wi ...
- Ocean Spray, Jamba Vie For Big Apple's Attention
Marketing Daily, Karlene Lukovitz - Tuesday, October 6, 2009
Even jaded New Yorkers are likely to take note when encountering ...
- F&B's, Retailers Lead New Anti-Obesity Coalition
Marketing Daily, Karlene Lukovitz - Monday, October 5, 2009
An unprecedented coalition of more than 40 retailers, food and beverage manufacturer ...