- Marketers Brace For Regulatory Heat In '10
Marketing Daily, Karlene Lukovitz - Monday, November 30, 2009
Despite the "very impressive strides" made in the children's arena since t ...
- Wine Growth Resuming, At Least For Domestics
Marketing Daily, Karlene Lukovitz - Wednesday, November 25, 2009
Mintel confirms that domestic wines have proved somewhat recession-proof. And thanks ...
- Hardee's 'Grandpa' Spot Intros Mushroom Thickburger
Marketing Daily, Karlene Lukovitz - Tuesday, November 24, 2009
The spot -- which begins its television run next week but ...
- Quiznos Settles Franchisee Class Action Suits
Marketing Daily, Karlene Lukovitz - Tuesday, November 24, 2009
Quiznos founder Rick Schaden, who returned as CEO last February, and Gr ...
- Campbell's Q1 Marketing Down, Net Earnings Up
Marketing Daily, Karlene Lukovitz - Monday, November 23, 2009
Total marketing and selling expenses decreased by 7.5%, to $284 million compar ...
- BCG: Blue Chips Drop Market Research Ball
Marketing Daily, Karlene Lukovitz - Monday, November 23, 2009
"Throwing a lot of money at a small research team leads ...
- Let's Eat: 5 Chains Target Nontraditional Retail
Marketing Daily, Karlene Lukovitz - Thursday, November 19, 2009
The joint strategic development initiative will enable the chains to bundle a ...
- 'I Can't Believe' Launches Musical Extravaganza
Marketing Daily, Karlene Lukovitz - Wednesday, November 18, 2009
The "Turn the Tub Around" campaign, starring "Will & Grace" actress Meg ...
- ConAgra Sponsors Yahoo TV Clips Program
Marketing Daily, Karlene Lukovitz - Tuesday, November 17, 2009
The new partnership is the first that ConAgra has developed "with ...
- Nestlé Waters Stresses Regional Brands' Sourcing
Marketing Daily, Karlene Lukovitz - Monday, November 16, 2009
The TV commercial's Poland Spring, Arrowhead and Deer Park versions rolled o ...
- Biggest Supply Chain Savings Go Unaddressed
Marketing Daily, Karlene Lukovitz - Monday, November 16, 2009
Nearly half the respondents to a CMO Council survey said that th ...
- NPD: Microwave Use Up, Cooking Down
Marketing Daily, Karlene Lukovitz - Friday, November 13, 2009
According to NPD's food industry market research, Americans used their microwave ove ...
- Del Monte's College Inn Gets Steamed Up
Marketing Daily, Karlene Lukovitz - Thursday, November 12, 2009
The effect was designed to make the viewer have an almost viscer ...
- Starbucks' Financial Performance Perking Up
Marketing Daily, Karlene Lukovitz - Tuesday, November 10, 2009
The company also announced an agreement with Subway to feature Starbucks' Seattle ...
- McD's U.S. Sales Dip Slightly, Rise 3.3% Globally
Marketing Daily, Karlene Lukovitz - Monday, November 9, 2009
McDonald's nevertheless continued to outpace the performance of the QSR industry ...
- Land O'Lakes Launches Multilevel Hunger Relief Program
Marketing Daily, Karlene Lukovitz - Friday, November 6, 2009
Land O'Lakes has launched a multilevel -- local, national and global ...
- Good Earth Brews Donations, Online Voters Pick Charities
Marketing Daily, Karlene Lukovitz - Friday, November 6, 2009
Good Earth will donate half of its after-tax profits from sales ...
- Huge Patrón Manhattan Billboard Salutes Yankees
Marketing Daily, Karlene Lukovitz - Thursday, November 5, 2009
Patrón Tequila is using a 225-foot-tall billboard in mid-Manhattan to congratulate t ...
- Kraft Net Revenues Decline, But '09 Guidance Raised
Marketing Daily, Karlene Lukovitz - Wednesday, November 4, 2009
Kraft Foods Inc.'s Q3 '09 net revenues declined 5.7% to $9.8 billio ...
- Mrs. Freshley's Using Facebook To Pick Persona
Marketing Daily, Karlene Lukovitz - Tuesday, November 3, 2009
Mrs. Freshley's, a snack cakes brand from Flowers Foods, may sound quain ...
- GMA Study: Shopper Marketing Still Siloed
Marketing Daily, Karlene Lukovitz - Tuesday, November 3, 2009
Shopper marketing continues to grow in importance for CPGs and retailers, b ...
- Starbucks Rewards Change Signals Strategy Shift
Marketing Daily, Karlene Lukovitz - Monday, November 2, 2009
Starbucks' decision to merge its year-old, $25-per-year Gold rewards card and i ...
- Sara Lee Deli Fights Hunger With Twitter Feed
Marketing Daily, Karlene Lukovitz - Monday, November 2, 2009
A cause marketing effort by Sara Lee Deli seeks to attract n ...