- FTC's Focus Re Privacy Issues Emerging
Marketing Daily, Karlene Lukovitz - Friday, January 29, 2010
Remarks and discussions at the FTC's Jan. 28 roundtable appeared to confi ...
- Study Finds Convenience Key For Young Diners
Marketing Daily, Karlene Lukovitz - Friday, January 29, 2010
While value remains critical, "Young adults and young families, especially, are press ...
- Coke Unveils Integrated Super Bowl Platform
Marketing Daily, Karlene Lukovitz - Thursday, January 28, 2010
Those who send virtual gifts on Facebook in the days leading ...
- Girl Scouts Organization Is Going 'Viral'
Marketing Daily, Karlene Lukovitz - Thursday, January 28, 2010
This year, the Girl Scouts are not only knocking on our doo ...
- Kellogg's Special K Line Continues To Expand
Marketing Daily, Karlene Lukovitz - Wednesday, January 27, 2010
The brand's well-researched emphasis on achieving sensible, overall weight/health goals is mo ...
- Mintel: F&B Launches Dropped Nearly 30% In '09
Marketing Daily, Karlene Lukovitz - Tuesday, January 26, 2010
The lingering economic downturn clearly caused smaller companies, which typically introduce ...
- Miller High Life Goes Long(er), Bowl Spot Toasts Small Biz
Marketing Daily, Karlene Lukovitz - Monday, January 25, 2010
Miller High Life won't be doing another one-second commercial for this year ...
- Disconnects Hamper Loyalty Program Effectiveness
Marketing Daily, Karlene Lukovitz - Monday, January 25, 2010
Loyalty programs represent a large and growing portion of marketing budgets. B ...
- 2010 Restaurant Forecast: Some Recovery
Marketing Daily, Karlene Lukovitz - Thursday, January 21, 2010
Key to restaurant growth will include continued stress on value, convenience, expand ...
- Milk-Bone Sponsors PBS Documentary
Marketing Daily, Karlene Lukovitz - Wednesday, January 20, 2010
"Through a Dog's Eyes" follows the acclimation process that occurs as sever ...
- Coke Scores With First Viral Video
Marketing Daily, Karlene Lukovitz - Tuesday, January 19, 2010
Coke couldn't have scripted better responses: Students laugh and jump, pass t ...
- Consumers Expand Definition Of 'Fast Food'
Marketing Daily, Karlene Lukovitz - Monday, January 18, 2010
According to a new report on fast food trends from food servi ...
- Milk Industry Reaching Hispanics Via Integrated Efforts
Marketing Daily, Karlene Lukovitz - Friday, January 15, 2010
This latest Hispanic celebrity ad -- showing de la Fuente, wife Angeli ...
- Del Taco Creates Cross-Media Humor Platform
Marketing Daily, Karlene Lukovitz - Thursday, January 14, 2010
The series is set at a Del Taco "just up the stree ...
- Pepsi's Pumped-Up 'Refresh' Initiative Kicks Off
Marketing Daily, Karlene Lukovitz - Wednesday, January 13, 2010
As of today, the Pepsi Refresh site is open to submissions f ...
- Outback, Tim McGraw Team For Loyalty Launch
Marketing Daily, Karlene Lukovitz - Tuesday, January 12, 2010
"My Outback Rewards Program" will launch on Jan. 25. In addition ...
- QSRs Made Perception Gains On Casuals In '09
Marketing Daily, Karlene Lukovitz - Monday, January 11, 2010
BrandIndex SVP and global managing director Ted Marzilli notes that, while bo ...
- Dannon Enlists Klum In Light Yogurt Battle
Marketing Daily, Karlene Lukovitz - Friday, January 8, 2010
Dannon Light & Fit grabbed attention last year with its TV ...
- Quiznos Touts Two-fer Offer With 3-Way Synergy
Marketing Daily, Karlene Lukovitz - Thursday, January 7, 2010
A series of TV commercials featuring the "Quiznos Toaster" character touting t ...
- Sam's Club Moves Into Private-Label Spirits
Marketing Daily, Karlene Lukovitz - Wednesday, January 6, 2010
While club member loyalty is a prime objective -- Sam's Club's h ...
- Melting Pot, Skyy Vodka Tie In With Movie
Marketing Daily, Karlene Lukovitz - Tuesday, January 5, 2010
Given The Melting Pot's popularity as a Valentine's Day destination, the mov ...
- Atkins Beefs Up Marketing For 2010
Marketing Daily, Karlene Lukovitz - Monday, January 4, 2010
The references to shakes, cereal and cardboard boxes are, of course, swip ...
- CSPI Charges Brands With Mislabeling In FDA Report
Marketing Daily, Karlene Lukovitz - Saturday, January 2, 2010
Many major companies, including Coca-Cola, Kellogg, Kraft, General Mills and Nestlé, contin ...