- Restaurants' Investment Plans Signal More Optimism
Marketing Daily, Karlene Lukovitz - Friday, February 26, 2010
Although actual sales and traffic dipped a bit in January, after ...
- Del Taco's Integrated Facebook, TV Promos Pay Off
Marketing Daily, Karlene Lukovitz - Wednesday, February 24, 2010
In short, Del Taco's goals of harnessing social/traditional media integration to cost-effective ...
- Organics Watchdog Takes Aim At Sara Lee Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, February 23, 2010
The Cornucopia Institute, a Wisconsin-based nonprofit farm policy research group, issued ...
- Oreo, Ritz Drive NASCAR Sponsorship Synergies
Marketing Daily, Karlene Lukovitz - Monday, February 22, 2010
Kraft is pushing the pedal to the mat to maximize consumer a ...
- Dinner-Out Declines: Economy Not Sole Factor
Marketing Daily, Karlene Lukovitz - Friday, February 19, 2010
In short, even before the recession, adults across age groups were maki ...
- Skyy Hooks Up With 'Sex And The City 2'
Marketing Daily, Karlene Lukovitz - Thursday, February 18, 2010
"This year, we are doing much of the same, but making [t ...
- Kraft: Cadbury-Merger Savings To Support Marketing
Marketing Daily, Karlene Lukovitz - Tuesday, February 16, 2010
The acquisition will make Kraft the world's largest confectioner and the lead ...
- Chipotle Pushing To Build On 2009 Momentum
Marketing Daily, Karlene Lukovitz - Tuesday, February 16, 2010
Fresh off announcing an unusually strong Q4 and full-year 2009 (particularly ...
- Report: (Even) Pet Supplies Slowed In 2009
Marketing Daily, Karlene Lukovitz - Monday, February 15, 2010
The relative slowing within the pet supplies sector comes down to tren ...
- Domino's Freebie Celebrates $1B In Online Sales
Marketing Daily, Karlene Lukovitz - Friday, February 12, 2010
Domino's has offered online/mobile ordering since 2007, but its online sales accelerat ...
- Sprite Launches First Integrated Global Campaign
Marketing Daily, Karlene Lukovitz - Thursday, February 11, 2010
The campaign, dubbed "The Spark" in reference to the brand's 2009-updated log ...
- Denny's: Another 2 Million Free Grand Slams Served
Marketing Daily, Karlene Lukovitz - Wednesday, February 10, 2010
"In the longer run, the move will draw customers into the restauran ...
- Multiple Dynamics Drive Hormel Umbrella Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, February 9, 2010
The campaign's emphasis on the quality/trust factors of products under the Horm ...
- Private-Label Growth Outpacing Brands
Marketing Daily, Karlene Lukovitz - Monday, February 8, 2010
"Wine is a highly fragmented category, and we believe that in ma ...
- EarthGrains 'Plots To Save The Earth'
Marketing Daily, Karlene Lukovitz - Friday, February 5, 2010
Sara Lee's EarthGrains brand is advertising for the first time in ...
- Ritz TV Spot Gets Play During NYSE Tailgating Party
Marketing Daily, Karlene Lukovitz - Thursday, February 4, 2010
Passersby will be able to view Ritz's recently launched TV spot, dubb ...
- NPD: Restaurant Unit Counts Down Slightly
Marketing Daily, Karlene Lukovitz - Thursday, February 4, 2010
Looking more closely at unit count trends, the fall '09 ReCount da ...
- New Belgium Brewing Gets 'Hopped Up'
Marketing Daily, Karlene Lukovitz - Wednesday, February 3, 2010
"Our brands are obviously among our strongest assets, so we support th ...
- Jim Beam Thanks Troops Via VIP Contest
Marketing Daily, Karlene Lukovitz - Tuesday, February 2, 2010
As for Jim Beam's overall marketing focus, the brand has been conscious ...
- Taco Bell Super Bowl Efforts Feature ... NBA Legend
Marketing Daily, Karlene Lukovitz - Monday, February 1, 2010
The chain is leveraging the Super Bowl to get a jump ...