- AriZona Iced Tea Catches Misguided Political Fire
Marketing Daily, Karlene Lukovitz - Friday, April 30, 2010
Talk about tempests in teapots...An offhanded political joke on Twitter this we ...
- Captain Morgan Lime Bite Hits TV
Marketing Daily, Karlene Lukovitz - Thursday, April 29, 2010
The series of three, 15-second TV spots, all falling under a "Delicio ...
- Lipton Yellow Label Intros 'Inspiration' Theme
Marketing Daily, Karlene Lukovitz - Thursday, April 29, 2010
The launch television spot features Lalo Schifrin, a composer, conductor and piani ...
- Jim Beam Offers Exclusive Kid Rock Downloads
Marketing Daily, Karlene Lukovitz - Wednesday, April 28, 2010
According to Beam, this is the first time a spirits brand a ...
- Survey: Schools Should Cut Pizza, Burgers, Nuggets
Marketing Daily, Karlene Lukovitz - Wednesday, April 28, 2010
Nearly two-thirds (63%) of parents of school-age children, and 55% of America ...
- 16 Sign On To N.Y.'s Salt Reduction Initiative
Marketing Daily, Karlene Lukovitz - Tuesday, April 27, 2010
Last week's release of an Institute of Medicine report supporting creation ...
- Breyers Yogurt Names James Nolan CEO
Marketing Daily, Karlene Lukovitz - Tuesday, April 27, 2010
Nolan joined Sara Lee in 2005 as a corporate SVP and C ...
- Survey: Organic Food, Beverages Up 5% in '09
Marketing Daily, Karlene Lukovitz - Monday, April 26, 2010
Organic produce not only represents 38% of all organic food sales, b ...
- Sodium: Consumer Ambivalence Poses F&B Challenges
Marketing Daily, Karlene Lukovitz - Friday, April 23, 2010
For food and beverage companies, a gap between Americans' attitudes and actu ...
- Barnum's Animals Crackers Go Designer For A Cause
Marketing Daily, Karlene Lukovitz - Thursday, April 22, 2010
Kraft Foods' Barnum's Animals Crackers are benefiting endangered Asian tigers -- ...
- IOM Report Provides Backing For Sodium Regulation
Marketing Daily, Karlene Lukovitz - Wednesday, April 21, 2010
The signs are increasingly pointing toward Food and Drug Administration intervention a ...
- Moët Extends Hollywood Ties With 'Sex and City 2'
Marketing Daily, Karlene Lukovitz - Tuesday, April 20, 2010
While the producers are trying to keep at least a few surpris ...
- CMO Study: Customer Analytics Top Priority
Marketing Daily, Karlene Lukovitz - Monday, April 19, 2010
Improved customer targeting and conversion via analytics, enhanced digital marketing structures a ...
- NPD: More Signs Of Restaurant Recovery
Marketing Daily, Karlene Lukovitz - Thursday, April 15, 2010
While signs point to gradual improvement, NPD's forecasting model projects continued weakne ...
- Subway Taps Celebs for Twitter Promo, TV Spots
Marketing Daily, Karlene Lukovitz - Thursday, April 15, 2010
Between April 14 and April 27, a "Tweet to Eat" promotion ...
- Kraft Singles, Disney Wind Up 'Best Town' Contest
Marketing Daily, Karlene Lukovitz - Wednesday, April 14, 2010
The contest is the first in a series of initiatives for 20 ...
- Kraft, Tecate Share Hispanic Marketing Knowledge
Marketing Daily, Karlene Lukovitz - Tuesday, April 13, 2010
Key principle #1 is developing a deep understanding of the lifestyles a ...
- Tecate's Latest Personalizes 'Character' Theme
Marketing Daily, Karlene Lukovitz - Tuesday, April 13, 2010
The more personalized creative approach represents a "natural evolution" of the "c ...
- Bacardi Variety Leverages Facebook, Mobile
Marketing Daily, Karlene Lukovitz - Monday, April 12, 2010
The integrated campaign for Torched Cherry, which combines the flavors of Barbad ...
- Analysis Shows Impact Of Hispanic Growth
Marketing Daily, Karlene Lukovitz - Friday, April 9, 2010
The contrast in spending trends between Hispanic and non-Hispanic markets is al ...
- CSPI Takes On 'Slack Fill' In Food Packaging
Marketing Daily, Karlene Lukovitz - Thursday, April 8, 2010
In its latest food-related initiative, the Center for Science in the Publ ...
- Coke's Dasani Promoting New 'Green' Bottle
Marketing Daily, Karlene Lukovitz - Thursday, April 8, 2010
A limited-edition line of hats was designed by Erica Domesek, founder ...
- Beam Global's Effen Vodka Gets Provocative
Marketing Daily, Karlene Lukovitz - Wednesday, April 7, 2010
The tongue-in-cheek campaign plays on the name for decidedly suggestive, risqué effec ...
- Confections: Something Old, Something New
Marketing Daily, Karlene Lukovitz - Monday, April 5, 2010
Stressful times accentuate cravings for sweets, and these days, Americans are runni ...
- Coca-Cola Bottler Helps Clean Up Calif. Coast
Marketing Daily, Karlene Lukovitz - Friday, April 2, 2010
In component of the campaign, which will benefit Los Angeles, San Die ...
- Coffee-Mate Stresses Flavors In New Campaign
Marketing Daily, Karlene Lukovitz - Thursday, April 1, 2010
Creative appeals to consumers' individuality, positioning Coffee-mate as another way that th ...