- Oscar Mayer Auctions Wienermobile Adventure
Marketing Daily, Karlene Lukovitz - Wednesday, May 26, 2010
Now through June 4, the Kraft Foods brand is giving everyone t ...
- Mintel: People Still Don't Understand Fiber
Marketing Daily, Karlene Lukovitz - Tuesday, May 25, 2010
"The way men view fiber is a considerable obstacle for marketers ...
- Corona Launches Biggest Summer Promo To Date
Marketing Daily, Karlene Lukovitz - Tuesday, May 25, 2010
The off- and on-premises promotion, which will run through July 31, kick ...
- CSPI Names 2010 'Xtreme Eating' Menu 'Winners'
Marketing Daily, Karlene Lukovitz - Tuesday, May 25, 2010
"For all the industry's rhetoric about providing consumers with 'choice,' the choic ...
- Dunkin’ Offers Free Donut With Beverage Purchase
Raw, Karlene Lukovitz - Wednesday, May 26, 2010
On June 4, National Donut Day, each customer who buys a bevera ...
- Kraft Bull's-Eye Urges 'Bold Choice' For BBQ Fans
Marketing Daily, Karlene Lukovitz - Monday, May 24, 2010
The decision to invest in a new campaign for the brand, whi ...
- Corona Launches Biggest Summer Promo Ever
Raw, Karlene Lukovitz - Tuesday, May 25, 2010
The off- and on-premises promotion, which will run through July 31, kick ...
- Wheat Thins Makes Bonnaroo Festival Big Platform
Marketing Daily, Karlene Lukovitz - Friday, May 21, 2010
Why Bonnaroo? The festival is not only a large event (some 80,0 ...
- Presidente Beer Launches U.S. General Market Push
Marketing Daily, Karlene Lukovitz - Thursday, May 20, 2010
The integrated campaign will focus on grassroots online and offline components, wi ...
- Burgerville Receipts Provide Order's Nutrition Info
Marketing Daily, Karlene Lukovitz - Wednesday, May 19, 2010
In addition, they offer healthy hints, such as alternate menu selections wi ...
- Food, Beverage Makers Pledge To Slash Calories
Marketing Daily, Karlene Lukovitz - Tuesday, May 18, 2010
In the latest move emphasizing that they're fully on board the anti-obesi ...
- ANA: Brands Seek Emotional/Rational Balance
Marketing Daily, Karlene Lukovitz - Tuesday, May 18, 2010
One reason that the topic is getting more attention, and that mo ...
- DQ, Oreo Partner On Blizzard 25th Anniversary
Marketing Daily, Karlene Lukovitz - Monday, May 17, 2010
Oreo/Kraft and DQ have a long-standing relationship: The Oreo Blizzard is t ...
- Snacking Menu Items Up 170% Since 2007
Marketing Daily, Karlene Lukovitz - Friday, May 14, 2010
Snacking options represent a "huge" opportunity to drive traffic and sales duri ...
- IOM: Food, Drug Claims Need Same Evaluation
Marketing Daily, Karlene Lukovitz - Thursday, May 13, 2010
The medical experts who wrote the report stressed that foods potentially prese ...
- Domino's Illustrates Power Of 'Rational' Appeals
Marketing Daily, Karlene Lukovitz - Thursday, May 13, 2010
Domino's gets credit for successfully leveraging digital media in conjunction with ...
- Rubio's Latest Chain Acquired By Private Investors
Marketing Daily, Karlene Lukovitz - Wednesday, May 12, 2010
The Rubio's deal is the most recent in a spate of acquisitio ...
- Southern Comfort Unveils Streamlined Design
Marketing Daily, Karlene Lukovitz - Wednesday, May 12, 2010
The brand's traditional bottle shape has been preserved, but the intricate detaili ...
- Task Force Releases Obesity Recommendations
Marketing Daily, Karlene Lukovitz - Tuesday, May 11, 2010
Many of the core marketing recommendations largely reaffirm work or discussions alrea ...
- Taye Diggs To Do Virtual Book Reading For Alpo
Marketing Daily, Karlene Lukovitz - Monday, May 10, 2010
The book, a "how-to manual written by 20 'paw-thors'," was compiled fr ...
- McDonald's Shows Healthy April Sales Gains
Marketing Daily, Karlene Lukovitz - Monday, May 10, 2010
While the gains were slightly below those realized in March -- whi ...
- Starbucks' Via: One Doorway To Worldwide Synergies
Marketing Daily, Karlene Lukovitz - Saturday, May 8, 2010
After a concentrated period of regrouping and refocusing, Starbucks is on t ...
- Gen Y, Health-Conscious Diners Key Opportunities
Marketing Daily, Karlene Lukovitz - Friday, May 7, 2010
Packaged Facts suggests marketers offer new menu items to create brand attachme ...
- CPGs, Restaurants Shift Capital Spending Overseas
Marketing Daily, Karlene Lukovitz - Wednesday, May 5, 2010
Major packaged food and beverage companies and restaurant chains alike are shifti ...
- Newly Introduced Congressional Bill Tackles Obesity
Marketing Daily, Karlene Lukovitz - Wednesday, May 5, 2010
Rick Wolford, chairman of GMA's board of directors and chairman, president a ...
- Miller High Life Gets Packaging Redesign
Marketing Daily, Karlene Lukovitz - Wednesday, May 5, 2010
While High Life's red-and-white, "soft cross" logo is unchanged, the cartons' fro ...
- Industry, Media Launch Obesity-Fighting Platform
Marketing Daily, Karlene Lukovitz - Tuesday, May 4, 2010
The new online initiative aims to encourage healthy-weight initiatives for children ...
- Al Fresco Markets 'Refreshed' Brand Image
Marketing Daily, Karlene Lukovitz - Tuesday, May 4, 2010
Al Fresco, the country's leading all-natural chicken sausage, has updated its lo ...
- Kraft Cinema Program Debut Drives Interactivity
Marketing Daily, Karlene Lukovitz - Monday, May 3, 2010
The deal makes Kraft the first food company to create long-form conte ...