- Coffee/Snack Chain Survey: Krispy Cremes Competitors
Raw, Karlene Lukovitz - Wednesday, July 14, 2010
While Starbucks pulled the most votes when consumers were asked to na ...
- Innovation, Emerging Markets Are CPGs' Future
Marketing Daily, Karlene Lukovitz - Tuesday, July 13, 2010
To achieve sales growth and strong financial performance going forward, consumer produ ...
- Top Execs Dish About Social Media Strategies
Raw, Karlene Lukovitz - Tuesday, July 13, 2010
What do senior management executives at CPG companies and retailers think abo ...
- Sauza Tequila Targets Women Via 'Redbook'
Marketing Daily, Karlene Lukovitz - Friday, July 9, 2010
Aiming to establish itself as women's tequila brand of choice and ...
- Report: Online Beverage Ads Pulled Highest Q1 Interaction
Marketing Daily, Karlene Lukovitz - Thursday, July 8, 2010
Results of this first of regular, quarterly analytics benchmark reports from Unica ...
- Sauza Tequila Targets Women Via Redbook Partnership
Raw, Karlene Lukovitz - Friday, July 9, 2010
Little-known (at least outside the liquor industry) fact: Due to the margari ...
- Technomic: Industry Far From 'Out Of The Woods'
Marketing Daily, Karlene Lukovitz - Wednesday, July 7, 2010
Veteran industry analyst Joseph Pawlak points out that unemployment rates are sti ...
- Report: Online Beverage Ads Pulled Highest Q1 Interaction
Raw, Karlene Lukovitz - Thursday, July 8, 2010
In this year's first quarter, beverage/spirits ads generated the highest average interacti ...
- Got Milk? Campaign Goes IPad, SMS
Marketing Daily, Karlene Lukovitz - Tuesday, July 6, 2010
Meanwhile, text messaging is enabling MilkPEP to offer female teens access ...
- Technomic: Restaurants Far From Out of the Woods
Raw, Karlene Lukovitz - Wednesday, July 7, 2010
"Recovery" is a misnomer for the current state of the restaurant industr ...
- Burgerville TV: Branding Plus Cause Support
Marketing Daily, Karlene Lukovitz - Tuesday, July 6, 2010
Citing the brand's close relationships with the communities it serves and resear ...
- Got Milk? Campaign Goes iPad, SMS
Raw, Karlene Lukovitz - Tuesday, July 6, 2010
The iconic, 15-year-old "Got Milk?"/mustachioed celebrity campaign is moving with the tim ...
- Survey: 25% Of Consumers Plan To Eat Out More
Marketing Daily, Karlene Lukovitz - Thursday, July 1, 2010
The results confirm social media's increasingly critical role in communicating with restaura ...
- Burgerville TV: Branding Plus Cause Support
Raw, Karlene Lukovitz - Thursday, July 1, 2010
The Burgerville QSR chain is using a branded YouTube channel, Burgerville T ...
- Survey: Many Consumers Planning To Eat Out More
Raw, Karlene Lukovitz - Thursday, July 1, 2010
In another sign pointing to continuing recovery for the restaurant industry, 2 ...