- 37% Say Marketers Play Role In Childhood Obesity
Marketing Daily, Karlene Lukovitz - Thursday, September 30, 2010
For marketers, one of the clearest and most consistent takeaways from nutrition/health-relat ...
- Coffee Fanatics Spill Beans About Habits
Marketing Daily, Karlene Lukovitz - Wednesday, September 29, 2010
Ninety-five percent get their "daily shot of caffeine" through coffee (versus 2. ...
- Jack Daniel's Fans Support 'National Holiday' Effort
Marketing Daily, Karlene Lukovitz - Tuesday, September 28, 2010
As of Sept. 24, Jack Daniel's had gathered nearly 13,000 Facebook- a ...
- Not So Wonderful: FTC Calls POM Ads Deceptive
Marketing Daily, Karlene Lukovitz - Monday, September 27, 2010
"When a company touts scientific research in its advertising, the research mu ...
- Ben & Jerry's To Drop All-Natural Claims
MediaDailyNews, Karlene Lukovitz - Monday, September 27, 2010
Ben & Jerry's has agreed to phase out use of its "all-natura ...
- Most Consumers Say HFCS OK In Moderation
Raw, Karlene Lukovitz - Tuesday, September 28, 2010
New Mintel survey data show that 64% of U.S. adult consumers current ...
- Sara Lee Joins Children's Advertising Initiative
Marketing Daily, Karlene Lukovitz - Friday, September 24, 2010
The Children's Food and Beverage Advertising Initiative announced that, because most participan ...
- Tofu Goes Interactive In Education Bid
Marketing Daily, Karlene Lukovitz - Thursday, September 23, 2010
Why the education push? While tofu continues to grow in popularity ...
- 85% Of Teen Brand Word-Of-Mouth Occurs Offline
Engage:Teens, Karlene Lukovitz - Thursday, September 23, 2010
Overall, teens engage in a significantly higher level of WOM about a ...
- Innovation Drives Strong General Mills Performance
Marketing Daily, Karlene Lukovitz - Wednesday, September 22, 2010
Recent product launches -- including Chocolate Cheerios, Wheaties Fuel, new grain sna ...
- Facebook: How Formats, Timing Affect Response
Marketing Daily, Karlene Lukovitz - Tuesday, September 21, 2010
"An image like a coupon or photo provides the visual impact th ...
- Innovation Driving Strong General Mills Performance
Raw, Karlene Lukovitz - Wednesday, September 22, 2010
Recent product launches, including Chocolate Cheerios and Wheaties Fuel, along with grow ...
- Perdue Employs Local Branded Entertainment
Marketing Daily, Karlene Lukovitz - Monday, September 20, 2010
The segment, designed to help publicize the annual Susan G. Komen Massachuset ...
- Genesis Today Juices Take On OJ
Marketing Daily, Karlene Lukovitz - Thursday, September 16, 2010
The company, based in Austin, Tex., is also introducing new labels wi ...
- Multi-Platform Beringer Campaign Breaks New Ground
Engage:Hispanics, Karlene Lukovitz - Thursday, September 16, 2010
Obviously, Beringer sees its pilot campaign, which will continue through the e ...
- New Corona Efforts Redefine 'Beach'
Marketing Daily, Karlene Lukovitz - Wednesday, September 15, 2010
"We're not changing our strategy," says Crown Imports' EVP/Marketing Jim Sabia. "Th ...
- Southern Comfort Returns To TV After 2 Years
Marketing Daily, Karlene Lukovitz - Wednesday, September 15, 2010
The 15-second TV spot, which debuted Sept. 13 on "SportsCenter" on ESPN ...
- Sara Lee Deli Intros Lunch Challenges Contest
Marketing Daily, Karlene Lukovitz - Monday, September 13, 2010
"What's Your Lunchtime Challenge?" asks moms to submit a short essay a ...
- Kraft Testing Interactive Vending Machines
Marketing Daily, Karlene Lukovitz - Friday, September 10, 2010
The machines feature a 46" Samsung LCD touchscreen panel in place ...
- Healthier Options Key To Reviving Lunch Business
Marketing Daily, Karlene Lukovitz - Thursday, September 9, 2010
Certainly, other operators have noted the trend-bucking success of chains with forma ...
- Pepsi Expands 'Refresh'; 7Up Airs New 'Bubbly' Ad
Marketing Daily, Karlene Lukovitz - Wednesday, September 8, 2010
Major soda brands continue to pump up marketing investment as they v ...
- Selling Baby Carrots As The Perfect 'Junk Food'
Marketing Daily, Karlene Lukovitz - Tuesday, September 7, 2010
The integrated TV, online/social media and outdoor branding campaign supports new packag ...
- Major Data Challenges: Infrastructure, Quality, Privacy
Marketing Daily, Karlene Lukovitz - Wednesday, September 8, 2010
The integration of online and offline marketing data will enable levels ...
- Brand 'Warmth' Key To Loyalty, Purchase Intent
Marketing Daily, Karlene Lukovitz - Friday, September 3, 2010
Memo to Burger King's new owners: Check out the "warmth" factor whi ...
- Selling Baby Carrots As The Perfect 'Junk Food'
Raw, Karlene Lukovitz - Tuesday, September 7, 2010
Healthy, smealthy. Crispin Porter + Bogusky's new, $25-million TV, online/social media a ...
- Consumer-Influenced Labels Are New Trend
Marketing Daily, Karlene Lukovitz - Thursday, September 2, 2010
Contests in which consumers help design or contribute to special product labeli ...
- Burger King Selling To 3G Capital
Raw, Karlene Lukovitz - Friday, September 3, 2010
Burger King Holdings Inc. announced that it has agreed to sell ...
- What Would Make Burger King Open To A Sale?
Marketing Daily, Karlene Lukovitz - Wednesday, September 1, 2010
If the sale were to take place, one restaurant industry consultant sa ...
- Why Would Burger King Explore Sale Now?
Raw, Karlene Lukovitz - Wednesday, September 1, 2010
Restaurant industry and financial observers aren't expressing much surprise at reports by t ...