- Industry To Implement Own Package Label System
Marketing Daily, Karlene Lukovitz - Thursday, October 28, 2010
Kellogg CEO David Mackay described the initiative as "a landmark step forwa ...
- Blogger Widget Helps P&G Clean Water Initiative
Marketing Daily, Karlene Lukovitz - Wednesday, October 27, 2010
Procter & Gamble is asking bloggers to use their power as agen ...
- Food Industry To Implement Own Front-Label System
Raw, Karlene Lukovitz - Thursday, October 28, 2010
The Grocery Manufacturers Association (GMA) and Food Marketing Institute (FMI) have formal ...
- Coke Goes For Another Hit Music Single
Marketing Daily, Karlene Lukovitz - Tuesday, October 26, 2010
The holiday campaign -- an extension of the brand's "Open Happiness" marketi ...
- Cuervo Promotes Games With Spitzer, MLB
Marketing Daily, Karlene Lukovitz - Monday, October 25, 2010
"While it is Halloween weekend and we expect most people to co ...
- Coke Goes For Another Music Single, For Holidays
Raw, Karlene Lukovitz - Tuesday, October 26, 2010
Following the success of the commercially released adaptation of "Wavin' Flag," ...
- McDonald's Considers 'Tweaking' Dollar Menu
Marketing Daily, Karlene Lukovitz - Friday, October 22, 2010
CEO Jim Skinner also stressed the importance of maintaining "the value relationshi ...
- Many Are Vague On 'Sustainable' Claim Specifics
Marketing Daily, Karlene Lukovitz - Friday, October 22, 2010
In shaping their sustainability claims, marketers should take these demographic variations in ...
- Cuervo Promotes Games With Spitzer, MLB 'Letters'
Raw, Karlene Lukovitz - Monday, October 25, 2010
Diageo's Jose Cuervo tequila is promoting the national finals of its CuervoGam ...
- External Validation Drives Gen Y Purchases
Marketing Daily, Karlene Lukovitz - Thursday, October 21, 2010
"These young adults are finding their place in the world, and looki ...
- Cooking Trends Heavily Reflect Convenience
Marketing Daily, Karlene Lukovitz - Thursday, October 21, 2010
While Americans' growing propensity to consume more meals at home is we ...
- External Validation Drives Gen Y Purchases
Raw, Karlene Lukovitz - Thursday, October 21, 2010
While Gen Y consumers are considerably more engaged in societal issues th ...
- Stoli Ads Star Twitter's Co-Founder
Marketing Daily, Karlene Lukovitz - Tuesday, October 19, 2010
Biz Stone said he agreed to be featured because he viewed t ...
- Domino's Spotlights Ingredients Quality
Marketing Daily, Karlene Lukovitz - Monday, October 18, 2010
Domino's will expand on the quality theme with a new "Behind t ...
- Stoli Ads Star Twitter's Co-Founder
Raw, Karlene Lukovitz - Tuesday, October 19, 2010
Stolichnaya Vodka is generating plenty of buzz -- no doubt on soci ...
- Sunkist Goes Mobile With Shopper Tech
Marketing Daily, Karlene Lukovitz - Friday, October 15, 2010
The programs use on-pack and in-store signage to encourage shoppers to te ...
- Jim Beam Black Fires Up Online 'Bonfire'
Marketing Daily, Karlene Lukovitz - Thursday, October 14, 2010
Jim Beam Black Double Aged Bourbon is building on its "8 Yea ...
- Trident Offers Gum-paid Cab Rides In N.Y.
Marketing Daily, Karlene Lukovitz - Thursday, October 14, 2010
People who present a pack of Trident Layers -- either purchased ...
- Corona Light Aims To Be 'Most Liked'
Marketing Daily, Karlene Lukovitz - Wednesday, October 13, 2010
The efforts to woo active young adults to sign on as fa ...
- New Yorkers Pay For Cabs With Trident Layers Packs
Raw, Karlene Lukovitz - Thursday, October 14, 2010
To support the launch of Trident Layers’ Cool Mint + Melon Fres ...
- Jim Beam Black Fires Up Online 'Bonfire'
Raw, Karlene Lukovitz - Thursday, October 14, 2010
Jim Beam Black Double Aged Bourbon is building on its "8 Yea ...
- Hass Avocados A-Peel To College Football Fans
Marketing Daily, Karlene Lukovitz - Tuesday, October 12, 2010
The sweepstakes is being promoted via a 30-second TV spot featuring retir ...
- 1 in 5 Value Good Service Over Good Food
Marketing Daily, Karlene Lukovitz - Tuesday, October 12, 2010
Tips from Empathica include: Understand your top promoters and worst detractors ...
- Coffee Marketers Need To Woo Young Adults
Marketing Daily, Karlene Lukovitz - Friday, October 8, 2010
Tepid coffee demand among younger consumers has stalled the category's sales grow ...
- Carl's, Hardee's Tie In With 'Green Hornet' Flick
Marketing Daily, Karlene Lukovitz - Thursday, October 7, 2010
The advertising campaign, spanning television, radio, print and online, will include ...
- Subway Positions As Athletes' Training Choice
Marketing Daily, Karlene Lukovitz - Wednesday, October 6, 2010
Subway's latest marketing efforts, tied into the ING New York City Maratho ...
- Smirnoff Creates Own Reality TV Show
Marketing Daily, Karlene Lukovitz - Tuesday, October 5, 2010
Exemplifying both greater focus on multicultural marketing and spirit makers' increasing propensi ...
- Industry Launches Behavioral Data Opt-Out
Marketing Daily, Karlene Lukovitz - Tuesday, October 5, 2010
To discourage federal intervention, leading marketing organizations are preparing to roll o ...
- Taco Del Mar, Dr Pepper Launch NASCAR Contest
Raw, Karlene Lukovitz - Tuesday, October 5, 2010
The Taco Del Mar Baja-style Mexican restaurant chain and Dr Pepper a ...
- What Does 'Buy Local' Mean To Consumers?
Marketing Daily, Karlene Lukovitz - Friday, October 1, 2010
The research confirms that consumers often see local origin or purchasing ...