- Study: QSRs Could Cut Calories, Preserve Profits
Marketing Daily, Karlene Lukovitz - Tuesday, November 30, 2010
People perceive value in combo meals even when these meals cost t ...
- Study: Go-To-Market Process Has Blind Spots
Marketing Daily, Karlene Lukovitz - Monday, November 29, 2010
"Marketing tends to be preoccupied with staying on track with individual tactic ...
- Martini Asti Returns To TV After 25 Years
Marketing Daily, Karlene Lukovitz - Sunday, November 28, 2010
The new "Let Go" spot for the Italian wine, filmed in Rom ...
- Nevada 'Captures Hearts' Cost-Effectively
Marketing Daily, Karlene Lukovitz - Tuesday, November 23, 2010
In-stream video test program with Google exposed its skiing commercial to 7 ...
- Martini Asti Back on TV After 25 Years
Raw, Karlene Lukovitz - Wednesday, November 24, 2010
After a quarter-century hiatus, Bacardi's Martini Asti is back on U.S. televisi ...
- 2011: Mobile Tech -- And Facilities -- On Menus
Marketing Daily, Karlene Lukovitz - Monday, November 22, 2010
Facilitated by social media that let consumers follow their whereabouts, food truck ...
- Heinz: Global Marketing Shift Underway
Marketing Daily, Karlene Lukovitz - Saturday, November 20, 2010
H.J. Heinz Company's fiscal 2011 second quarter and first-half results show grow ...
- Restaurants: Mobile Tech/Facilites on 2011 Menu
Raw, Karlene Lukovitz - Monday, November 22, 2010
Restaurant brands' efforts to connect with on-the-go consumers will accelerate in 201 ...
- General Mills Focuses On Marketing Efficiency
Marketing Daily, Karlene Lukovitz - Thursday, November 18, 2010
One current emphasis is on reviving Progresso soup growth -- in pa ...
- Subway Dominates Sunday Night TV
Marketing Daily, Karlene Lukovitz - Wednesday, November 17, 2010
"From an audience standpoint, it's a very competitive time slot, so ...
- ACSI Finds Customer Satisfaction Index Dips
Marketing Daily, Karlene Lukovitz - Tuesday, November 16, 2010
Importantly, the food manufacturing industry is far from alone in seeing so ...
- Pizza, Fast Breakfasts Take Chill Off Frozen
Marketing Daily, Karlene Lukovitz - Monday, November 15, 2010
Many frozen categories and products have been negatively affected by the continual ...
- Major Brands Using New RecycleBank Platform
Marketing Daily, Karlene Lukovitz - Monday, November 15, 2010
MillerCoors and Naked Juice are launching eco-educational initiatives through a new "Lea ...
- Nancy O'Dell Pick: Good Timing For Fla. OJ Effort
Marketing Daily, Karlene Lukovitz - Thursday, November 11, 2010
In a fortuitous development for citrus growers, the Florida Department of Citr ...
- Restaurant Chains Offer Veteran's Day Promos
Raw, Karlene Lukovitz - Friday, November 12, 2010
T.G.I. Friday's, Applebee's, Chili's, Outback Steakhouse, Friendly's and Pizzeria Uno are amo ...
- Industry Pushing Holiday Gift Cards, Hopes High
Marketing Daily, Karlene Lukovitz - Wednesday, November 10, 2010
Restaurant gift-card sales rose significantly during this year's first half. At QSR ...
- Grown-Up Wendy Stars In Wendy's TV Spots
Marketing Daily, Karlene Lukovitz - Tuesday, November 9, 2010
The commercials feature Thomas reminiscing about her father, his philosophy and h ...
- P&G, Walmart Ranked Tops By Trading Partners
Marketing Daily, Karlene Lukovitz - Tuesday, November 9, 2010
Procter & Gamble and Walmart continue to head the lists of manufacture ...
- New World Pasta Launches Two Campaigns
Marketing Daily, Karlene Lukovitz - Friday, November 5, 2010
The new, all-digital campaign's "Healthy Ha!" theme plays off the brand's na ...
- Transparency Issues Among Top '11 CPG Trends
Marketing Daily, Karlene Lukovitz - Thursday, November 4, 2010
Mintel defines one of its 12 key CPG trends in terms ...
- New World Pasta Launches Two Campaigns
Raw, Karlene Lukovitz - Friday, November 5, 2010
One campaign, for New World Pasta's Ronzoni Healthy Harvest whole-grain pasta, is them ...
- In The Raw Takes Offbeat Approach To Recipes
Marketing Daily, Karlene Lukovitz - Wednesday, November 3, 2010
The campaign's print ads feature bold, run-on headlines playing on themes ...
- Transparency Issues Among Top 2011 CPG Trends
Raw, Karlene Lukovitz - Thursday, November 4, 2010
Grappling with product content and marketing approaches in the face of growi ...
- Wonderful Pistachios Goes For The Twitter Crowd
Marketing Daily, Karlene Lukovitz - Tuesday, November 2, 2010
Most of the new campaign executions rely on what the marketer ter ...
- Wendy's Launches Hispanic Campaign
Marketing Daily, Karlene Lukovitz - Monday, November 1, 2010
Timed to coincide with Wendy's expansion of its 99-cent Everyday Value Me ...
- Wendy's Launches Spanish-Language Campaign
Raw, Karlene Lukovitz - Monday, November 1, 2010
Wendy's International, Inc. is rolling out a new series of television a ...