- McD's, Dunkin' Pair Social Media With Item Intros
Marketing Daily, Karlene Lukovitz - Monday, February 28, 2011
McDonald's is employing a cause-related promotion on Foursquare to promote its n ...
- Coke's Latest Videos Feature 'Happiness Truck'
Marketing Daily, Karlene Lukovitz - Saturday, February 26, 2011
The latest twist: a "Happiness Truck" -- a Coke delivery truck convert ...
- Fast Casuals: Applebee's Tops In Online Impact
Marketing Daily, Karlene Lukovitz - Thursday, February 24, 2011
Applebee's realized online exposure that would translate to more than $9.5 milli ...
- Planters Campaign: Sustainability Plus Fun
Marketing Daily, Karlene Lukovitz - Wednesday, February 23, 2011
Planters is sponsoring creation of peanut-shaped community parks called "Planters Groves" ...
- Dunkin', Green Mountain Partner On Single-Serve
Marketing Daily, Karlene Lukovitz - Tuesday, February 22, 2011
For Dunkin', the deal to sell prepackaged K-Cup portions of its brand ...
- Miracle Whip Embraces 'Haters'
Marketing Daily, Karlene Lukovitz - Tuesday, February 22, 2011
The latest incarnation of Miracle Whip's distinctive "We're Miracle Whip and ...
- Chick-fil-A On A Roll
Marketing Daily, Karlene Lukovitz - Monday, February 21, 2011
Privately owned Chick-fil-A, the nation's second-largest chicken QSR (by sales), is reporti ...
- BCG's Rose: Marketing Comms At 'Break Point'
Marketing Daily, Karlene Lukovitz - Friday, February 18, 2011
After years of evolutionary change, digital media have now brought marketing communicatio ...
- Fat Tire Ale Ad Format Makes Like 'Mad' Magazine
Marketing Daily, Karlene Lukovitz - Thursday, February 17, 2011
In a perhaps-inevitable development, this year, New Belgium and agency Cultivator Advertisi ...
- Oreo Facebook World Record Is Short But Sweet
Marketing Daily, Karlene Lukovitz - Thursday, February 17, 2011
On Feb. 16, Kraft Foods' Oreo brand was officially recognized by Guinne ...
- CSPI Petitions To Ban Some Caramel Colorings
Marketing Daily, Karlene Lukovitz - Wednesday, February 16, 2011
More not-great news for soda manufacturers, on the heels of last week ...
- Investors' Most-Respected: McDonald's Makes #5
Marketing Daily, Karlene Lukovitz - Tuesday, February 15, 2011
Apple has come out on top of Barron's annual "World's Most Respect ...
- Location-Based Marketing To Diners To 'Explode'
Marketing Daily, Karlene Lukovitz - Monday, February 14, 2011
Packaged Facts' analysts believe that consumers' uptake of location-based services will ...
- Oreo Goes For Facebook World Record
Raw, Karlene Lukovitz - Tuesday, February 15, 2011
Kraft's Oreo cookie brand is going for a Guinness World Record f ...
- Dance-Off Wins Fans For Upstart Chip Brand
Marketing Daily, Karlene Lukovitz - Saturday, February 12, 2011
Food Should Taste Good, Inc., a five-year-old all-natural tortilla chip maker bas ...
- Coke Continues CSD Rebound, But Diet News Stings
Marketing Daily, Karlene Lukovitz - Thursday, February 10, 2011
What remains to be seen, of course, is how the beverage indust ...
- LDL-Lowering Snack Brand Raises Its Profile
Marketing Daily, Karlene Lukovitz - Wednesday, February 9, 2011
Corazonas is now building on its "mantra" -- "Freedom to Snack Sensibl ...
- The In-Depth Research Behind Pepsi Refresh 2011
Marketing Daily, Karlene Lukovitz - Tuesday, February 8, 2011
The research processes, recently shared with Marketing Daily by Shiv Singh, directo ...
- PepsiCo 'Crash' Ads Score: #1, And 4 In Top 10
Marketing Daily, Karlene Lukovitz - Monday, February 7, 2011
PepsiCo's six "Crash the Super Bowl" consumer-generated ad spots for Doritos a ...
- Brand Keys: Loyalty Now Hinges On 'Delight'
Marketing Daily, Karlene Lukovitz - Monday, February 7, 2011
Today, the brands across all categories that are knocking the ball o ...
- Kraft Snacks Warm Fans Up For The Big Game
Marketing Daily, Karlene Lukovitz - Thursday, February 3, 2011
"As part of our strategy to step up our investment in o ...
- What's Up With DiGiorno's Pseudo-Secret Launches?
Marketing Daily, Karlene Lukovitz - Thursday, February 3, 2011
Further marketing efforts have been limited to more occasional posts from t ...
- Study: Women Show Strong Personal Renewal Bent
Marketing Daily, Karlene Lukovitz - Wednesday, February 2, 2011
Given female consumers' more positive overall attitude and focus on self-empowerment, physic ...