- Greek Yogurt: Athenos 'Yiayia' Spot Beats Competitors
Marketing Daily, Karlene Lukovitz - Thursday, March 31, 2011
Kraft Athenos's new "Yiayia" campaign may have offended some Greek organizations, b ...
- Fanta Unveils Global 'Less Serious' Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, March 30, 2011
The strategic unification is a necessary next step for the brand, giv ...
- New Snapple Tea Bears TV Show's Name
Marketing Daily, Karlene Lukovitz - Monday, March 28, 2011
A new, limited-edition flavor of Snapple is carrying the name of ...
- Global Private Label To Leap 25% By 2025
Marketing Daily, Karlene Lukovitz - Friday, March 25, 2011
The report also concludes that top or "A" brands are expected ...
- New Snapple Tea Bears TV Show's Name
Raw, Karlene Lukovitz - Monday, March 28, 2011
A new, limited-edition flavor of Snapple is carrying the name of ...
- Extreme Flavors Getting More Extreme
Marketing Daily, Karlene Lukovitz - Thursday, March 24, 2011
Like a sprig of Douglas fir in that martini? Adventurous chefs a ...
- Cheerios Kicks Off Kids' Book Author Contest
Marketing Daily - Breaking News, Karlene Lukovitz - Thursday, March 24, 2011
General Mills' Cheerios has kicked off this year's Cheerios New Author Contes ...
- Top Value: Google #1; Coke Slips From Top 10
Marketing Daily, Karlene Lukovitz - Wednesday, March 23, 2011
A significant exception within the generally rising tech company rankings was Noki ...
- Carl's, Hardee's Talk Turkey (Burgers, Of Course)
Marketing Daily, Karlene Lukovitz - Tuesday, March 22, 2011
The challenge, brand- and marketing-wise, is maintaining that "hungry guy" image whi ...
- NPD: Calorie Posting Has Small Effects On Orders
Marketing Daily, Karlene Lukovitz - Tuesday, March 22, 2011
NPD's assessment is that the calorie-count posting that will be federally requir ...
- More Retro Action: Heinz, Hostess Follow Pepsi
Marketing Daily, Karlene Lukovitz - Tuesday, March 22, 2011
One week after PepsiCo made retro versions of Pepsi, Mountain Dew a ...
- Tecate Expands Marketing To All Hispanic Males
Marketing Daily, Karlene Lukovitz - Friday, March 18, 2011
Heineken USA's Tecate beer brand, which up to now has focused i ...
- Taco Bell's Ad Blitz 'Defense' Strategy Working
Marketing Daily, Karlene Lukovitz - Thursday, March 17, 2011
The tide appears to be shifting back in the fast-food chain's favo ...
- Planters, 'Sports Illustrated' Team For NCAA
Marketing Daily, Karlene Lukovitz - Wednesday, March 16, 2011
Mr. Peanut has sure come out of his shell since he start ...
- Fast Casuals' Traffic Up; Future Prospects Strong
Marketing Daily, Karlene Lukovitz - Tuesday, March 15, 2011
Fast casuals "have done an excellent job of satisfying their customers' nee ...
- PepsiCo Unveils 100% Recyclable Plant-Based Bottle
Raw, Karlene Lukovitz - Wednesday, March 16, 2011
PepsiCo has unveiled a new bottle that is 100% plant-based and 10 ...
- PepsiCo Pulls Out All The Stops at SXSW
Marketing Daily, Karlene Lukovitz - Monday, March 14, 2011
A big first is enabling non-attendees to view the events for t ...
- Terra Chips, JetBlue Mark National Potato Chip Day
Marketing Daily, Karlene Lukovitz - Friday, March 11, 2011
The Hain Celestial Group chips brand and the airline, which have h ...
- Starbucks, Green Mountain In Single-Serve Deal
Marketing Daily, Karlene Lukovitz - Thursday, March 10, 2011
So much for the speculation as to whether Starbucks was cooking ...
- Starbucks 'Tribute' Ads Dominate 'Times' Digital
Marketing Daily, Karlene Lukovitz - Thursday, March 10, 2011
Prominent, top-of-page units and banners on the site feature the new (sa ...
- Stouffer's Farmers' Harvest Seeds FarmVille
Marketing Daily, Karlene Lukovitz - Wednesday, March 9, 2011
While the Nestle brand is just now unfurling its full in-game promotio ...
- Tanqueray, Zagat Team On Free IPhone App
Marketing Daily, Karlene Lukovitz - Tuesday, March 8, 2011
The app, which can be downloaded from the travel section of t ...
- Scarborough: Working Seniors Are Prosperous
Marketing Daily, Karlene Lukovitz - Tuesday, March 8, 2011
These "retired for hire" adults, as Scarborough dubs them, also have robu ...
- Report: Gluten-Free Momentum Accelerating
Marketing Daily, Karlene Lukovitz - Friday, March 4, 2011
Sales of gluten-free foods and beverages, once considered specialty items, had ...
- Honest Tea Plans To Continue 'Guerilla' Marketing
Marketing Daily, Karlene Lukovitz - Wednesday, March 2, 2011
Coca-Cola's decision to full-out acquire Honest Tea (it acquired 40% in Februa ...
- 4% Lift Seen For Breakfast Sales; Healthy Items Key
Marketing Daily, Karlene Lukovitz - Tuesday, March 1, 2011
More than two-thirds (66%) of restaurant diners confirm that they are interest ...