- Idaho Farmers' Cheese Campaign Targets Floridians
Marketing Daily, Karlene Lukovitz - Tuesday, May 31, 2011
The "Beyond the Cracker" campaign is anchored in a site of t ...
- Ben & Jerry's Expands Tweet-driven Freebies Tour
Marketing Daily, Karlene Lukovitz - Tuesday, May 31, 2011
In addition to their pre-planned stops at retailers, community events, businesses ("offi ...
- YouTube's Merton Helps Promote Montreal Festimania
Marketing Daily, Karlene Lukovitz - Tuesday, May 31, 2011
Montreal's 11 summer festivals already draw some 3 million visitors (out ...
- Idaho Farmers' Cheese Campaign Targets Floridians
Raw, Karlene Lukovitz - Tuesday, May 31, 2011
To encourage Floridians to buy more cheese, the Idaho Dairy Products Commissi ...
- Ben & Jerry's Expands Tweet-Driven Freebies Tour
Raw, Karlene Lukovitz - Tuesday, May 31, 2011
Building on a "wildly successful" summer 2010 initiative that had fans all over N ...
- Pretzel Crisps Logic: Leveraging Tech to Grow
Marketing Daily, Karlene Lukovitz - Thursday, May 26, 2011
Consumers took to Pretzel Crisps because they offer "all of the crunc ...
- How Similar Are Canadian, American Preferences?
Marketing Daily, Karlene Lukovitz - Wednesday, May 25, 2011
Americans are expected to increase consumption of sweet snacks and desserts thr ...
- Bacardi Campaign Brings It All Together
Marketing Daily, Karlene Lukovitz - Tuesday, May 24, 2011
An anchor of the new campaign is a 30-second TV spot, "Inventions ...
- ANA Exec Blasts Kids' Food Marketing Proposal
MediaDailyNews, Karlene Lukovitz - Tuesday, May 24, 2011
According to Dan Jaffe, Executive Vice President, ANA, the government's proposed volunta ...
- Poll: People Would Pay More for Safer Food
Marketing Daily, Karlene Lukovitz - Monday, May 23, 2011
A new survey commissioned by the Pew Charitable Trusts shows significant majoriti ...
- Comida Kraft Connects Fans With Celebrity Chef
Marketing Daily, Karlene Lukovitz - Monday, May 23, 2011
Launching today, the initiative will encourage Latina women to share recipes a ...
- Frito-Lay's Cheetos Rewards Goofing Off
Marketing Daily, Karlene Lukovitz - Thursday, May 19, 2011
The goal of the Cheetos Billion Minute Break is getting brand fa ...
- Grey Goose TV Spot Backs New Facebook Initiatives
Marketing Daily, Karlene Lukovitz - Tuesday, May 17, 2011
The television buy and supporting digital and other media (including streaming vide ...
- CMOs Must Be Organizational 'Bonding Agents'
Marketing Daily, Karlene Lukovitz - Monday, May 16, 2011
A new study from the Chief Marketing Officer (CMO) Council points ...
- Kraft Polly-O, String Cheeses Offer Twisted Fun
Marketing Daily, Karlene Lukovitz - Friday, May 13, 2011
Kraft Foods' string cheeses -- branded Polly-O on the East Coast a ...
- Breckenridge Craft Beer TV Spots Spoof Big Brands
Marketing Daily, Karlene Lukovitz - Saturday, May 14, 2011
Craft beers' appeal has always resided in their distinctive, individualistic tastes a ...
- House Foods Tofu Taps DreamWorks Magic
Marketing Daily, Karlene Lukovitz - Thursday, May 12, 2011
Tofu isn't the kind of product you'd immediately associate with Hollywood. B ...
- Chivas Loyalty Program Using 2D Barcodes, Multimedia
Marketing Daily, Karlene Lukovitz - Wednesday, May 11, 2011
To launch its "Chivas Brotherhood" loyalty program, Pernod Ricard's Chivas Regal ...
- NPD: 76% Still Cutting Back on Dining Out
Marketing Daily, Karlene Lukovitz - Tuesday, May 10, 2011
While the restaurant industry continues to see signs of slow recovery, mo ...
- Maker's Mark Launches First TV Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 10, 2011
Print and out-of-home will remain Maker's Mark's dominant advertising media for t ...
- IHOP Launches At-Home Breakfast Line
Marketing Daily, Karlene Lukovitz - Monday, May 9, 2011
"I take my hat off to IHOP for being bold," says Bi ...
- Sun-Maid Uses QR Codes For Movie Tie-In
Marketing Daily, Karlene Lukovitz - Friday, May 6, 2011
Starting this month, Sun-Maid raisin six-packs and 24-ounce canisters are carrying t ...
- Oreo's Is Ranked Most Effective Mother's Day Spot
Marketing Daily, Karlene Lukovitz - Thursday, May 5, 2011
The Oreo spot -- which has no dialogue (just music in t ...
- Starbucks, MOG Team to Cover Bonnaroo Buzz Tour
Marketing Daily, Karlene Lukovitz - Wednesday, May 4, 2011
Starbucks has partnered with MOG Music Network (MMN) to provide music fa ...
- Cargill's Truvia Now #2 Sugar Substitute
Marketing Daily, Karlene Lukovitz - Tuesday, May 3, 2011
The tabletop side of the balance sheet is the tip of t ...
- Redhook Launches Sassy Anniversary Campaign
Marketing Daily, Karlene Lukovitz - Monday, May 2, 2011
The persona is achieved not by animating or anthropomorphizing the Redhook bottl ...