- McD's 'Smurfs' Promos Tie In Nutrition Element
Marketing Daily, Karlene Lukovitz - Friday, July 29, 2011
Having just announced its phasing in of healthier Happy Meals, McDonald's ...
- McDonald's Using Foursquare in N.Y. C.
Marketing Daily, Karlene Lukovitz - Thursday, July 28, 2011
The campaign also spans Twitter, online and traditional media. Residents of ni ...
- PepsiCo Ramps Up BlogHer Event Partnership
Marketing Daily, Karlene Lukovitz - Thursday, July 28, 2011
Blogger communities influence millions of women in a credible, community context, a ...
- Famed Chef Helps Safest Choice Eggs-plain Benefits
Marketing Daily, Karlene Lukovitz - Wednesday, July 27, 2011
The first two videos feature Giuliano Hazan using Safest Choice in prepari ...
- McDonald's Mostly Lauded For Nutrition Changes
Marketing Daily, Karlene Lukovitz - Tuesday, July 26, 2011
McDonald's' announcement of healthier Happy Meals and a commitment to achieving general ...
- Leading Makers To Use Cash For Acquisitions
Marketing Daily, Karlene Lukovitz - Tuesday, July 26, 2011
Despite the economy and trends to the contrary in other industries, leadi ...
- Domino's Posts Feedback On Times Square Billboard
Marketing Daily, Karlene Lukovitz - Monday, July 25, 2011
The billboard initiative -- active through Aug. 23 -- is clearly design ...
- Coke Extends BET Partnership Into the Store
Marketing Daily, Karlene Lukovitz - Monday, July 18, 2011
African-American teens not only spend $96 more per month than the avera ...
- Industry Unveils New Marketing-to-Kids Standards
Marketing Daily, Karlene Lukovitz - Friday, July 15, 2011
The new standards, while not specifically described as such, are clearly intend ...
- Bertolli Campaign Features Celebrity Chef App
Marketing Daily, Karlene Lukovitz - Friday, July 15, 2011
Bertolli's primary goal in the U.S. is to take its efforts ...
- Coalition Takes On Kids' Marketing Proposal
Marketing Daily, Karlene Lukovitz - Thursday, July 14, 2011
The food, advertising, media and restaurant industries, now formally cooperating in ...
- Marketer Efforts Sustaining State Parks
Raw, Karlene Lukovitz - Friday, July 15, 2011
Major brands are continuing their support of funds-strapped U.S. state parks, wi ...
- Industry Initiative Supports Healthier Kids Meals
Marketing Daily, Karlene Lukovitz - Thursday, July 14, 2011
Initial participants include Au Bon Pain, Bonefish Grill, Burger King, Burgerville, Carrabba ...
- Menchie's Frozen Yogurt Makes Toys Offer Permanent
Marketing Daily, Karlene Lukovitz - Tuesday, July 12, 2011
Menchie's is not in the business of selling frozen yogurt, but t ...
- A First: Pepsi Using Foursquare on Global Basis
Marketing Daily, Karlene Lukovitz - Monday, July 11, 2011
That ad, which takes a direct jab at Coke by overtly hijacki ...
- Coke 'Shape' Ad Leads Q2 Ace Effectiveness Scores
Marketing Daily, Karlene Lukovitz - Monday, July 11, 2011
The ad, which pulled a 670 Ace score compared to the bevera ...
- Arby's Launches Good-Mood 'Casting Call' Contest
Marketing Daily, Karlene Lukovitz - Sunday, July 10, 2011
The campaign, also seen on high-visibility billboards, additionally aimed to convey ...
- Buzz-Wise, Subway Still Reigns Among QSRs
Marketing Daily, Karlene Lukovitz - Friday, July 8, 2011
None of the leading QSRs tracked showed major gains in their bu ...
- Menu Labels: Groups Battle Over Compliance Scope
Marketing Daily, Karlene Lukovitz - Thursday, July 7, 2011
Various groups have now filed responses to the Food and Drug Administration ...
- McCormick Brands In Social Media Push
Marketing Daily, Karlene Lukovitz - Thursday, July 7, 2011
The brands' fans are already big on using social media to sha ...
- Hillshire Farm Spoofs Women's Secret Motivations
Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2011
In one spot, "Something New," a woman prepares a meal with "perfect ...
- Gardein Parties, Issues Meatless Challenge
Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2011
Garden Protein International, makers of the Gardein line of meat-free foods, ...