- Food Marketing Guidelines: Are Feds Backing Down?
Marketing Daily, Karlene Lukovitz - Friday, September 30, 2011
An Obama administration letter to House Energy and Commerce Chairman Fred Upt ...
- 'Got Milk?' Goes Peanuts For Halloween
Marketing Daily, Karlene Lukovitz - Thursday, September 29, 2011
A seasonal "Got Milk?" campaign from the national Milk Processors Education Progr ...
- Reebok Settles With FTC Over EasyTone Claims
Marketing Daily, Karlene Lukovitz - Thursday, September 29, 2011
Reebok International Ltd. has agreed to pay $25 million as part ...
- Cheech & Chong Hype 'Magic' (Fiber One) Brownies
Marketing Daily, Karlene Lukovitz - Monday, September 26, 2011
In a perhaps-inevitable latest iteration of marketers' use of '60s and '7 ...
- Lunch Behaviors Can Vary Significantly By Generation
Marketing Daily, Karlene Lukovitz - Sunday, September 25, 2011
Millennials are the heaviest users of restaurants/foodservice options at lunch, but they' ...
- Food Industry Redubs FOP Labeling System
Marketing Daily, Karlene Lukovitz - Thursday, September 22, 2011
The food and beverage industry has renamed its new, voluntary front-of-package nutriti ...
- App Offers Alternative To Reading Food Labels
Raw, Karlene Lukovitz - Friday, September 23, 2011
With front-of-packaging labeling systems the hot topic in the food/beverage industries, ...
- Carl's Jr., Hardee's Team With Gen Y News Site
Marketing Daily, Karlene Lukovitz - Wednesday, September 21, 2011
CKE Restaurants, Inc. has signed a deal with the new mobile ne ...
- General Mills's Earnings Down, But Beat Expectations
Raw, Karlene Lukovitz - Thursday, September 22, 2011
General Mills reported fiscal Q1 profits of $405.6 million (61 cents ...
- Killing the 'King' Looks Positive For Burger King
Marketing Daily, Karlene Lukovitz - Tuesday, September 20, 2011
The new, much less edgy and teen-oriented creative approach has been second-guess ...
- ConAgra's Earnings Hit By Costs
Raw, Karlene Lukovitz - Wednesday, September 21, 2011
ConAgra Foods saw fiscal Q1 earnings drop 42% as a result ...
- Customer Experience Management: Extinction Bound?
Marketing Daily, Karlene Lukovitz - Tuesday, September 20, 2011
Customer experience management (CEM) is in danger of being "misunderstood into extinction ...
- Quaker, Zazu Launch Morning Mobile App
Raw, Karlene Lukovitz - Tuesday, September 20, 2011
Quaker Oats has partnered with digital startup Zazu to launch a mobi ...
- Pizza Hut Spot Spoofs Reggie Bush 'Trade'
Raw, Karlene Lukovitz - Tuesday, September 20, 2011
In Pizza Hut's latest television commercial, promoting the return of its $ ...
- Birds Eye Aims To Shake Up Frozen Veggie Status Quo
Marketing Daily, Karlene Lukovitz - Friday, September 16, 2011
With the U.S. Department of Agriculture's new MyPlate icon driving home t ...
- Industry Releases Digital Marketing Measurement Solution
Raw, Karlene Lukovitz - Monday, September 19, 2011
The just-completed first phase of the Making Measurement Make Sense (3MS) initiati ...
- Darden Chains Cutting Calories, Sodium
Marketing Daily, Karlene Lukovitz - Thursday, September 15, 2011
The company signed an agreement with the Partnership for a Healthier Americ ...
- Casa Noble Tequila, Bar Louie Launch Mobile Contest
Raw, Karlene Lukovitz - Friday, September 16, 2011
Casa Noble Tequila and Bar Louie, a neighborhood restaurant and bar wi ...
- CAMY Study: Radio Alcohol Ads Still Reaching Young
Marketing Daily, Karlene Lukovitz - Wednesday, September 14, 2011
New research by an alcohol advertising watchdog organization concludes that nearly o ...
- Using Humor To Sell Water Conservation
Marketing Daily, Karlene Lukovitz - Tuesday, September 13, 2011
The "Wasting Water Is Weird" campaign, from Shelton Group in collaboration wi ...
- CPG Loyalty: Sports Drinks Among Strongest
Marketing Daily, Karlene Lukovitz - Monday, September 12, 2011
Many of the categories showing the largest gains already had high loyal ...
- Brand Keys: Amazon Is 2011's #1 Loyalty Leader
Marketing Daily, Karlene Lukovitz - Monday, September 12, 2011
"Brand loyalty has always been primarily driven by emotion," points out Bra ...
- PepsiCo CFO Talks Pricing, 'Stagflation'
Marketing Daily, Karlene Lukovitz - Thursday, September 8, 2011
The U.S. and other developed markets have moved into "stagflationary" mode ov ...
- Zespri Kiwifruit Kids App Benefits Obesity Fight
Marketing Daily, Karlene Lukovitz - Wednesday, September 7, 2011
Zespri International Limited has launched Kiwifruit for Kids, a Facebook app th ...
- Claussen Facebook Contest Extends 'Journey'
Marketing Daily, Karlene Lukovitz - Tuesday, September 6, 2011
Claussen Pickles is building on the success of its ad campaign spoofi ...
- Zagat: Subway, Wendy's, McD's Are Big Winners
Marketing Daily, Karlene Lukovitz - Tuesday, September 6, 2011
In addition to asking respondents to rank chains on various criteria, Zag ...
- Skinny Cow Candy Promo Taps Molly Shannon
Marketing Daily, Karlene Lukovitz - Friday, September 2, 2011
The new engagement device playing on that theme: The brand and Shann ...