- CCFC, Other Groups Target 'Lorax' Movie Tie-Ins
Marketing Daily, Karlene Lukovitz - Wednesday, February 29, 2012
The Campaign for a Commercial-Free Childhood has launched a campaign urging paren ...
- Spam Brand Unveils First (Animated) Spokesperson
Marketing Daily, Karlene Lukovitz - Wednesday, February 29, 2012
Hormel's Spam is using its first "spokesperson," an animated character dubbed "S ...
- How P&G Plans To Cut Marketing Costs By $1 Billion
Marketing Daily, Karlene Lukovitz - Wednesday, February 29, 2012
Procter & Gamble's plan to reduce marketing costs by $1 billion ...
- Planters PB Effort Reflects Kraft's New 'Aggressiveness'
Marketing Daily, Karlene Lukovitz - Wednesday, February 29, 2012
The launch campaign for Planters Peanut Butter reflects Kraft's shift from ...
- NFL's Peyton Hillis Stars For Rockin' Refuel
Marketing Daily, Karlene Lukovitz - Tuesday, February 28, 2012
Cleveland Browns running back Peyton Hills is featured in a new, nation ...
- The Greek Gods Runs Video, Recipe Contest
Marketing Daily, Karlene Lukovitz - Tuesday, February 28, 2012
The Greek Gods yogurt has launched a recipe and video contest challengi ...
- Forecaster Projects 2.7% 2012 U.S. Ad Growth
Marketing Daily, Karlene Lukovitz - Monday, February 27, 2012
U.S. advertising spending will grow 2.7%, to $152.1 billion, this year, forecas ...
- Independent Restaurants Lose 2 Billion Traffic Since '08
Marketing Daily, Karlene Lukovitz - Monday, February 27, 2012
U.S. restaurant visits dropped from 62.7 billion in 2008 to 60.6 billii ...
- Grand Marnier Launches Facebook, Sampling Promo
Marketing Daily, Karlene Lukovitz - Tuesday, February 28, 2012
Grand Marnier has launched a Facebook and on-premises sampling promotion to enga ...
- Dunkin' App Creates Video Resumes For Fans
Marketing Daily, Karlene Lukovitz - Monday, February 27, 2012
To promote its new, limited-time Angus Steak & Egg Sandwich, Dunkin' Donu ...
- Krispy Kreme Hits Road To 'Glaze The Nation'
Marketing Daily, Karlene Lukovitz - Thursday, February 23, 2012
Over the next year, brand ambassadors will make stops from coast ...
- Men, Women Favor Same On-Premises Vodka Brands
Marketing Daily, Karlene Lukovitz - Wednesday, February 22, 2012
The #1 and #2 vodka brands - Grey Goose and Absolut, cit ...
- CEO: Campbell To Leverage Food-Culture Shifts
Marketing Daily, Karlene Lukovitz - Wednesday, February 22, 2012
Food makers must respond to "enduring changes" in consumer food culture, Campbe ...
- Survey: Organics Purchasing Picking Up Again
Marketing Daily, Karlene Lukovitz - Tuesday, February 21, 2012
The number of Americans reporting that they purchase organics increased from 39. ...
- Snapple Bows Diet Half 'n Half Lemonade Iced Tea
Marketing Daily, Karlene Lukovitz - Tuesday, February 21, 2012
Snapple is running a social media sweeps, as well as a n ...
- CMOs Becoming 'Marketing CEO Super-Species'
Marketing Daily, Karlene Lukovitz - Saturday, February 18, 2012
Based on in-depth interviews with 30 "game-changing" lead marketers at companies spanni ...
- Jelly Belly Launches Line Based on Snapple Bevs
Marketing Daily, Karlene Lukovitz - Friday, February 17, 2012
Jelly Belly Candy Company is launching a line of jelly beans inspir ...
- Super Bowl Brands: Major Buzz Shifts Since Game
Marketing Daily, Karlene Lukovitz - Thursday, February 16, 2012
Doritos, Chevrolet, Bud Light and Budweiser have seen the largest boosts ...
- Tyson, Bud Light Team on March Madness Retail Promo
Marketing Daily, Karlene Lukovitz - Thursday, February 16, 2012
Tyson Wings and Bud Light are partnering on a retail promotion bei ...
- Craft Brewer Presents 'Least Interesting Man'
Marketing Daily, Karlene Lukovitz - Wednesday, February 15, 2012
Craft beer brewer Breckenridge Brewery of Colorado is extending its low-budget "Tru ...
- Tropicana Launches Focus On Less Juice, Higher Margins
Marketing Daily, Karlene Lukovitz - Wednesday, February 15, 2012
PepsiCo's Tropicana brand is focusing on developing products with "less juice, mo ...
- Improvements, Pricing, Promos Drive Pizza Growth
Marketing Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Improvements including menu innovations and ordering technology, combined with flat pricing a ...
- Digital Maven Bonin Bough Leaving PepsiCo For Kraft
Marketing Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Bonin Bough, currently global director of digital and social media at PepsiC ...
- Cabot Creamery Launches Volunteer App
Marketing Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Cabot Creamery is launching Reward Volunteers, a mobile app allowing volunteers ...
- Kraft Twitter Promo Features Ted Williams
Marketing Daily, Karlene Lukovitz - Monday, February 13, 2012
Kraft Macaroni & Cheese is employing the "golden voice" of Ted Willia ...
- Hardee's, Carl's Jr. TV Spots Star Kate Upton
Show Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Kate Upton, the cover model for 2012's Sports Illustrated Swimsuit issue ( ...
- U.S. Spirits Sales: Happy Days Are Here Again
Marketing Daily, Karlene Lukovitz - Friday, February 10, 2012
Diageo PLC's 5% North American sales gain in 2011's second half reflec ...
- New CMO: Arby's Planning Total Relaunch
Marketing Daily, Karlene Lukovitz - Friday, February 10, 2012
Arby's will see a complete overhaul in 2012's third quarter, including redesign ...
- Stonyfield Launches YoKids Greek; Ties In With Movie
Marketing Daily, Karlene Lukovitz - Friday, February 10, 2012
Stonyfield has launched YoKids Greek yogurt, and announced tie-ins with the ...
- PepsiCo: Marketing Spend Up; Job, Agency Cuts
Marketing Daily, Karlene Lukovitz - Thursday, February 9, 2012
In moves described as designed to redirect spending to "consumer-facing" investments a ...