KARLENE LUKOVITZ
Karlene Lukovitz is a regular contributor to MediaPost's "Marketing Daily," "Audience Development," "InPublishing" (U.K.), and other business publications, and edits "IPDA Newsstand Forum," a monthly newsletter on the magazine newsstand industry.
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Marketing Daily
CCFC, Other Groups Target 'Lorax' Movie Tie-Ins Feb. 29, 2012, 5:30 p.m. -
Marketing Daily
How P&G Plans To Cut Marketing Costs By $1 Billion Feb. 29, 2012, noon -
Marketing Daily
Planters PB Effort Reflects Kraft's New 'Aggressiveness' Feb. 29, 2012, 12:47 p.m. -
Marketing Daily
Spam Brand Unveils First (Animated) Spokesperson Feb. 29, 2012, 11:36 a.m. -
Marketing Daily
The Greek Gods Runs Video, Recipe Contest Feb. 28, 2012, 3:22 p.m. -
Marketing Daily
NFL's Peyton Hillis Stars For Rockin' Refuel Feb. 28, 2012, 2:53 p.m. -
Marketing Daily
Forecaster Projects 2.7% 2012 U.S. Ad Growth Feb. 27, 2012, 2:33 p.m. -
Marketing Daily
Independent Restaurants Lose 2 Billion Traffic Since '08 Feb. 27, 2012, 2:38 p.m. -
Marketing Daily
Grand Marnier Launches Facebook, Sampling Promo Feb. 28, 2012, 6:35 a.m. -
Marketing Daily
Dunkin' App Creates Video Resumes For Fans Feb. 27, 2012, 8 a.m. -
Marketing Daily
Krispy Kreme Hits Road To 'Glaze The Nation' Feb. 23, 2012, 5:08 p.m. -
Marketing Daily
Men, Women Favor Same On-Premises Vodka Brands Feb. 22, 2012, 3:59 p.m. -
Marketing Daily
CEO: Campbell To Leverage Food-Culture Shifts Feb. 22, 2012, 3:48 p.m. -
Marketing Daily
Survey: Organics Purchasing Picking Up Again Feb. 21, 2012, 1:10 p.m. -
Marketing Daily
Snapple Bows Diet Half 'n Half Lemonade Iced Tea Feb. 21, 2012, 12:08 p.m. -
Marketing Daily
CMOs Becoming 'Marketing CEO Super-Species' Feb. 18, 2012, 8:16 p.m. -
Marketing Daily
Jelly Belly Launches Line Based on Snapple Bevs Feb. 17, 2012, 3:08 p.m. -
Marketing Daily
Super Bowl Brands: Major Buzz Shifts Since Game Feb. 16, 2012, 3 p.m. -
Marketing Daily
Tyson, Bud Light Team on March Madness Retail Promo Feb. 16, 2012, 3:14 p.m. -
Marketing Daily
Craft Brewer Presents 'Least Interesting Man' Feb. 15, 2012, 4:04 p.m. -
Marketing Daily
Tropicana Launches Focus On Less Juice, Higher Margins Feb. 15, 2012, 12:51 p.m. -
Marketing Daily
Improvements, Pricing, Promos Drive Pizza Growth Feb. 14, 2012, 5:06 p.m. -
Marketing Daily
Digital Maven Bonin Bough Leaving PepsiCo For Kraft Feb. 14, 2012, 1:13 p.m. -
Marketing Daily
Cabot Creamery Launches Volunteer App Feb. 14, 2012, 8 a.m. -
Marketing Daily
Kraft Twitter Promo Features Ted Williams Feb. 13, 2012, 1:55 p.m. -
Show Daily
Hardee's, Carl's Jr. TV Spots Star Kate Upton Feb. 14, 2012, 2:31 p.m. -
Marketing Daily
New CMO: Arby's Planning Total Relaunch Feb. 10, 2012, 1:54 p.m. -
Marketing Daily
Stonyfield Launches YoKids Greek; Ties In With Movie Feb. 10, 2012, 2:48 p.m. -
Marketing Daily
U.S. Spirits Sales: Happy Days Are Here Again Feb. 10, 2012, 8:24 a.m. -
Marketing Daily
PepsiCo: Marketing Spend Up; Job, Agency Cuts Feb. 9, 2012, 7:47 p.m.
