- Pretzel Crisps Jumps On Branded Video
Marketing Daily, Karlene Lukovitz - Monday, April 30, 2012
The videos target Pretzel Crisps' core consumer base -- women 25 ...
- Bird's Eye Voila! Social Efforts Driving Trial
Marketing Daily, Karlene Lukovitz - Friday, April 27, 2012
The brand is rewarding consumers who join its community via its si ...
- Sauza Tequila 'Fireman' Video Heats Up YouTube
Marketing Daily, Karlene Lukovitz - Thursday, April 26, 2012
The video's real point is to get women to make a margari ...
- Harris Breaks Out Top Beverage Brands
Marketing Daily, Karlene Lukovitz - Wednesday, April 25, 2012
Harris Interactive has provided more detail on the equity rankings of bevera ...
- California Walnuts Issues Facebook Health Challenge
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2012
California Walnuts is running a Facebook contest to promote walnuts' health benefi ...
- Hershey Launching Low-Fat Chocolate
Marketing Daily, Karlene Lukovitz - Wednesday, April 25, 2012
Hershey announced that it's launching Hershey's Simple Pleasures, positioned as being "smoo ...
- Tetley: 'Wills & Kates' Get Year Of Free Tea
Marketing Daily, Karlene Lukovitz - Thursday, April 26, 2012
To celebrate the first wedding anniversary of the Duke and Duchess ...
- Trop50 Extends Products -- And 'Girlfriends' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 24, 2012
PepsiCo continues to build on the impressive success of its half-the-calories juic ...
- Report: Food-Allergy Market's Only Begun To Grow
Marketing Daily, Karlene Lukovitz - Tuesday, April 24, 2012
The global market for food allergy/intolerance products will continue to explode, reachi ...
- Godiva Launches Philanthropy Program
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2012
To date, FEED Projects and the FEED Foundation have provided more th ...
- Starbucks To Open Cafes at Disney Theme Parks
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2012
Starbucks will soon open cafes in all theme parks at Disneyland Reso ...
- Beam to Acquire Pinnacle Vodka
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2012
Beam Inc. has announced an all-cash, $600-million deal to acquire Pinnancle vod ...
- Kellogg Trims Full-Year Guidance Ahead Of Results
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2012
Kellogg Company has issued a statement ahead of its Q1 FY 20 ...
- Kraft To Sell Tassimo System In UK's Costa Coffee Chain
Marketing Daily, Karlene Lukovitz - Friday, April 20, 2012
Kraft Foods has inked a deal with Costa Coffee, the world's second-large ...
- Taco Bell's New Menu Items Help Drive 6% Sales Boost
Marketing Daily, Karlene Lukovitz - Friday, April 20, 2012
Taco Bell's new Doritos Locos Taco and its rollout of a breakfa ...
- McDonald's' U.S. Comp Sales Up 8.9% In Q1
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2012
An 8.9% jump in U.S. comparable-store sales contributed to a global comparab ...
- Pepsi Next Takes Over BuzzFeed
Marketing Daily, Karlene Lukovitz - Thursday, April 19, 2012
Pepsi Next took over BuzzFeed.com April 19 to promote its "Try ...
- The Drivers Behind 2011's Most Successful Launches
Marketing Daily, Karlene Lukovitz - Wednesday, April 18, 2012
Last year's most successful food/beverage and non-foods product launches were led ...
- Smoothie King: Write Us A Jingle
Marketing Daily, Karlene Lukovitz - Wednesday, April 18, 2012
The campaign, from Smoothie King agency Saeger Media Group, includes Facebook ad ...
- Planters, 'Men's Health' Launch Co-Branded Nuts
Marketing Daily, Karlene Lukovitz - Tuesday, April 17, 2012
Kraft's Planters and Rodale's Men's Health magazine have partnered to launch Plante ...
- Smartfood Launches All-Natural Snacks Line
Marketing Daily, Karlene Lukovitz - Tuesday, April 17, 2012
Frito-Lay North America's Smartfood is launching Smartfood Selects, an all-natural-ingredients line includi ...
- Coca-Cola Sees 8% Q1 Profit Gain
Marketing Daily, Karlene Lukovitz - Tuesday, April 17, 2012
Coca-Cola's net income gained 8% in its fiscal Q1, driven by ...
- Riunite Cultivates Wine Fans At NASCAR
Marketing Daily, Karlene Lukovitz - Monday, April 16, 2012
While NASCAR fans are a hugely fertile and loyal marketing target f ...
- Kraft Drops Athenos Greek Yogurt Line
Marketing Daily, Karlene Lukovitz - Monday, April 16, 2012
After little more than a year in the market, Kraft Foods h ...
- Starbucks Lets Rewards Members Direct Its Donations
Marketing Daily, Karlene Lukovitz - Friday, April 13, 2012
Starbucks has introduced a program that enables My Starbucks Rewards members ...
- Chipotle, Creative Artists Win GRANDY For Video
Marketing Daily, Karlene Lukovitz - Friday, April 13, 2012
Chipotle Mexican Grill and CAA Marketing have won the 2012 GRANDY Awar ...
- Appeal of QSRs' Kids' Meals Declining
Marketing Daily, Karlene Lukovitz - Friday, April 13, 2012
Visits to fast-food restaurants in which kids' meals were purchased fell ...
- Doritos Locos Boost Taco Bell's Buzz
Marketing Daily, Karlene Lukovitz - Friday, April 13, 2012
Taco Bell's new Doritos Locos menu item appears to be driving ...
- Dr Pepper Ties In With 'Marvel's The Avengers'
Marketing Daily, Karlene Lukovitz - Thursday, April 12, 2012
Dr Pepper has partnered with Marvel Entertainment for a multiplatform campaign center ...
- FTC: Alcoholic Bevs Must Supply Data For Ad Study
Marketing Daily, Karlene Lukovitz - Thursday, April 12, 2012
The Federal Trade Commission has ordered 14 major alcoholic beverage advertisers ...