- FDA Rejects New Name For High Fructose Corn Syrup
Marketing Daily, Karlene Lukovitz - Thursday, May 31, 2012
The FDA said it defines sugar as a "solid, dried and crystalliz ...
- NYC Proposal Heats Up Ongoing Controversy
Marketing Daily, Karlene Lukovitz - Thursday, May 31, 2012
The sweetened-beverages ban, advocated by Mayor Michael Bloomberg and health commissioner D ...
- Top Marketers: Digital Integration Still A Struggle
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2012
Just 9% of 200 global marketers surveyed by the CMO Council repo ...
- NYC Seeks Ban On Large, Sugary Drinks
Marketing Daily, Karlene Lukovitz - Thursday, May 31, 2012
The New York City Health Department plans to propose a ban ...
- Wild Turkey Partners With Troops-Support Nonprofit
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2012
Wild Turkey Bourbon has formed a multi-faceted partnership with Operation Once ...
- Freshness Reshaping Food Culture
Marketing Daily, Karlene Lukovitz - Tuesday, May 29, 2012
Consumers' demand for freshness is driving trends in restaurants and in aisl ...
- General Mills Acquires Brazilian Food Company
Marketing Daily, Karlene Lukovitz - Tuesday, May 29, 2012
General Mills has agreed to acquire Brazilian food company Yoki Alimentos f ...
- Connecticut's Push: 'Revolutionary' In Multiple Ways
Marketing Daily, Karlene Lukovitz - Tuesday, May 29, 2012
This year, the tourism industry has a new hero: Gov. Dannel ...
- Skinnygirl In 'Drink Like a Lady' Campaign
Marketing Daily, Karlene Lukovitz - Thursday, May 24, 2012
Women "know what they want...and the art of socializing should be ...
- Capri Sun: Big Pouch, Big Facebook Effort
Marketing Daily, Karlene Lukovitz - Thursday, May 24, 2012
Kraft Foods' Capri Sun is using an ambitious Facebook campaign to int ...
- Coke Intros Celebrity Tumblr Themes
Marketing Daily, Karlene Lukovitz - Wednesday, May 23, 2012
Each celebrity worked directly with Coca-Cola North America and digital agency 36 ...
- Feds Probing Chipotle's Immigrant Hiring Disclosures
Marketing Daily, Karlene Lukovitz - Wednesday, May 23, 2012
Chipotle Mexican Grill has publicly acknowledged that it is being investigated ...
- General Mills To Cut About 850 Jobs Worldwide
Marketing Daily, Karlene Lukovitz - Wednesday, May 23, 2012
General Mills has announced that it will cut about 850 jobs fr ...
- BrandZ 2012 Top Global Brands: Highlights
Marketing Daily, Karlene Lukovitz - Tuesday, May 22, 2012
IBM's 15% value growth enabled it to surpass Google for the ...
- Odwalla Sponsors Gardenista.com Launch
Marketing Daily, Karlene Lukovitz - Wednesday, May 23, 2012
As part of its new "Goodness Grows Here" campaign, Odwalla is t ...
- Bottled Water Consumption Up 4% In 2011
Marketing Daily, Karlene Lukovitz - Tuesday, May 22, 2012
After declines during the recessionary years of 2008 and 2009, U.S. bottl ...
- Dunkin' In First Product Launch Via Twitter
Marketing Daily, Karlene Lukovitz - Monday, May 21, 2012
From May 21 through May 24, Dunkin' is running a "Mocha MaDDne ...
- Evian Launches Global Content Platform
Marketing Daily, Karlene Lukovitz - Monday, May 21, 2012
The site, subtitled "Awaken your sense of wonder," seeks to promote ...
- Nestle Waters' Resource Promises 'Electrolytenment'
Marketing Daily, Karlene Lukovitz - Saturday, May 19, 2012
Resource's core target audience is women 35 to 45, typically married a ...
- Bud Light Drawing Millennial Buzz
Marketing Daily, Karlene Lukovitz - Friday, May 18, 2012
Bud Light is generating positive social/online buzz among Millennials, according to rece ...
- Campbell Names Kmiec To Head Digital, Social Marketing
Marketing Daily, Karlene Lukovitz - Thursday, May 17, 2012
Campbell Soup Company has named Adam Kmiec as director of digital marketi ...
- Activist Investor Could Put More Pressure On PepsiCo
Marketing Daily, Karlene Lukovitz - Thursday, May 17, 2012
Activist investor Relational Investors LLC has acquired an approximately $600 million sta ...
- Coca-Cola Tests Mid-Calorie Sprite, Fanta Versions
Marketing Daily, Karlene Lukovitz - Thursday, May 17, 2012
Coca-Cola will test mid-calorie varieties of Sprite and Fanta in Memphis, Detroi ...
- Skechers To Pay $40 Million To Settle FTC Claims Complaint
Marketing Daily, Karlene Lukovitz - Wednesday, May 16, 2012
Skechers USA, Inc. has agreed to pay $40 million to settle Feder ...
- Mountain Dew In Big 'Dark Knight' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 15, 2012
PepsiCo's Mountain Dew is "dew-ing" it up big with a multi-pronged campai ...
- Skechers To Pay $40M to Settle FTC Ad Claims Complaint
Raw, Karlene Lukovitz - Wednesday, May 16, 2012
Skechers USA, Inc. has agreed to pay $40 million to settle Feder ...
- Mintel: Moms Scrutinizing Food Content
Marketing Daily, Karlene Lukovitz - Monday, May 14, 2012
Half (51%) of moms who only have children younger than six repo ...
- Consumer Group: FDA Should Squelch NuVal Ratings
Marketing Daily, Karlene Lukovitz - Monday, May 14, 2012
National Consumers League (NCL), a nonprofit consumer group, has sent a complai ...
- Athenos: Yiayia's Back ...This Time For Feta
Marketing Daily, Karlene Lukovitz - Friday, May 11, 2012
After producing significant sales lifts for Athenos hummus, curmudgeonly Greek grandma Yiay ...
- Soft Drinks Push Back At Obesity-Related Pressures
Marketing Daily, Karlene Lukovitz - Saturday, May 12, 2012
The American Beverage Association (ABA) and members Coca-Cola Co. and PepsiCo a ...