- Leveraging Social Media in Food Marketing
Marketing Daily, Karlene Lukovitz - Friday, June 29, 2012
When it comes to learning about food, nearly half of consumers u ...
- Marketer Changes At Heineken, Dos Equis
Marketing Daily, Karlene Lukovitz - Friday, June 29, 2012
Paul Smailes, previously senior brand director for Dos Equis and Sol ...
- Smailes Upped To Digital Manager Heineken Global
Online Media Daily, Karlene Lukovitz - Friday, June 29, 2012
Paul Smailes, previously senior brand director for Dos Equis and Sol ...
- Industry Must Respond To Generational Shifts
Marketing Daily, Karlene Lukovitz - Thursday, June 28, 2012
The rise of Millennials and the aging of Baby Boomers represent significa ...
- General Mills Intensifies U.S. Yogurt Push
Marketing Daily, Karlene Lukovitz - Wednesday, June 27, 2012
Some of the launches will start shipping next month, including 100-calorie Yopla ...
- Snapple Sweeps Extends 'Got Talent' Sponsorship
Marketing Daily, Karlene Lukovitz - Wednesday, June 27, 2012
Snapple, the official beverage sponsor of NBC's "America's Got Talent" show, h ...
- Campari America's Women & Whiskies Evolves
Marketing Daily, Karlene Lukovitz - Tuesday, June 26, 2012
The opportunity is large, as women not only make about 70% ...
- Alleged Click Fraud Prompts Panera To Pull Ads
Marketing Daily, Karlene Lukovitz - Tuesday, June 26, 2012
Panera Bread pulled its advertising from SheKnows.com after two of the site ...
- Zatarain's, Popeyes In Co-Branded Promotion
Marketing Daily, Karlene Lukovitz - Tuesday, June 26, 2012
From June 25 to July 29, the more than 1,600 Popeyes locatio ...
- Breakfast Choice Motivators Differ By Age, Sex
Marketing Daily, Karlene Lukovitz - Monday, June 25, 2012
Breakfast choices are driven by somewhat different motivations among men and wome ...
- Study: Slow Progress In Kids' Cereal Marketing
Marketing Daily, Karlene Lukovitz - Friday, June 22, 2012
While cereal makers have improved the nutritional quality of most cereals market ...
- Consumers Rate Retail, Dining Brands' Social Skills
Marketing Daily, Karlene Lukovitz - Monday, June 25, 2012
A new survey finds that consumers rate Target, Safeway, Subway, Best Bu ...
- Packaging: Are Consumers Satisfied?
Marketing Daily, Karlene Lukovitz - Thursday, June 21, 2012
Few express overall dissatisfaction with food and beverage packaging. At the sa ...
- Boston Market Promos Signal Positioning Refocus
Marketing Daily, Karlene Lukovitz - Wednesday, June 20, 2012
Boston Market has launched a series of summer promotions that mark t ...
- Papa John's, Red Lobster Lead Satisfaction Rankings
Marketing Daily, Karlene Lukovitz - Tuesday, June 19, 2012
QSR chains' overall satisfaction score rose 1.3%, to 80, even as full-servi ...
- GMA/PwC Report: 'Demand Chain' Driving CPG Growth
Marketing Daily, Karlene Lukovitz - Tuesday, June 19, 2012
Having more or less maximized returns from the supply chain, top-performing foo ...
- Carapelli Olive Oil Campaign Stresses Social Sharing
Marketing Daily, Karlene Lukovitz - Friday, June 15, 2012
Dubbed "Made with Care, Made to Share," the campaign's hub is ...
- Report: Premium Beer To Grow 2% Per Year
Marketing Daily, Karlene Lukovitz - Friday, June 15, 2012
Global sales of premium beers will realize a compound annual growth ra ...
- Crunchy Nut Woos Adults With Nutty 'Superhero'
Marketing Daily, Karlene Lukovitz - Friday, June 15, 2012
Kellogg's Crunchy Nut is targeting adults with a humorous new campaign featuri ...
- M&M's, Subway Lead Dads' Best-Perceived Brands
Marketing Daily, Karlene Lukovitz - Wednesday, June 13, 2012
While dad probably wouldn't mind getting the keys to a new Porsc ...
- Miracle Whip Taps Celebs For Mock-PSA Video Push
Marketing Daily, Karlene Lukovitz - Friday, June 8, 2012
The tongue-in-cheek video campaign from Mcgarrybowen, Chicago, dubbed "Keep an Open Mouth ...
- New Yorkers' Soda Perceptions Dive On Ban Proposal
Marketing Daily, Karlene Lukovitz - Friday, June 8, 2012
New York City residents' perceptions about major soda brands, as measured ...
- Jack Daniels Revamps Site, Preps New Ad Campaign
Marketing Daily, Karlene Lukovitz - Friday, June 8, 2012
"... consumer habits have changed," Carmen D'Ascendis, director of global marketing f ...
- Q1 Restaurant Visits Strongest Since Spring '08
Marketing Daily, Karlene Lukovitz - Wednesday, June 6, 2012
U.S. restaurant visits rose 1% in 2012's first quarter versus the sa ...
- Pucker Vodka Teams With DJ Steve Aoki
Marketing Daily, Karlene Lukovitz - Wednesday, June 6, 2012
Two new TV spots -- one for each flavor -- recently launch ...
- Gold Peak Tea: Take A Year Off, On Us
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
Coca-Cola's Gold Peak Tea brand -- which drove more than a thi ...
- Starbucks Buys Bread Company
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
Starbucks announced that it will acquire Bay Bread LLC and its ...
- Subway First QSR To Get AHA-Check Certification
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
Subway has become the first quick-serve restaurant to earn the American Hea ...
- Skinnygirl Launches Interactive TV Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
In the latest twist on its new "Drink Like a Lady" campaig ...
- Denny's In 50-State Check-In Challenge
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
To promote the release of its first mobile app, Denny's is offeri ...