- Honey Nut Cheerios Video Spoofs Own Ad
Marketing Daily, Karlene Lukovitz - Tuesday, July 31, 2012
In that ad, the relentlessly friendly and upbeat brand character Buzz fli ...
- Alcohol Brands' Facebook Engagement Grows
Marketing Daily, Karlene Lukovitz - Tuesday, July 31, 2012
Facebook engagement over 15 major alcohol brands increased between January and Ju ...
- Alcohol Brands' Facebook Engagement Grows
Online Media Daily, Karlene Lukovitz - Tuesday, July 31, 2012
Facebook engagement for 15 major alcohol brands increased between January and Ju ...
- New Ultimat Vodka Video Goes Viral
Marketing Daily, Karlene Lukovitz - Monday, July 30, 2012
The video, part of the brand's "Find Balance, Find Ultimat" campaign, sho ...
- Coca-Cola Announces New Structure, Promotions
Marketing Daily, Karlene Lukovitz - Monday, July 30, 2012
Chairman/CEO Muhtar Kent described the streamlined structure as "the right structure f ...
- ConAgra Buying Bertolli, P.F. Chang's Frozen Brands
Marketing Daily, Karlene Lukovitz - Tuesday, July 31, 2012
In a $265 million deal, ConAgra Foods has agreed to acquire Unilever ...
- Team USA Sponsor Chobani Celebrates Communal Pride
Marketing Daily, Karlene Lukovitz - Friday, July 27, 2012
"Proudly With You" tells the story of how the cooperative efforts ...
- Suit Disputes Nature Valley's 'Natural' Claims
Marketing Daily, Karlene Lukovitz - Thursday, July 26, 2012
It contends that Nature Valley's "natural" marketing positioning is deceptive because ma ...
- Chick-fil-A Gay Controversy Continues To Build
Marketing Daily, Karlene Lukovitz - Thursday, July 26, 2012
The controversy created by the recent statement of Chick-fil-A president Dan Cat ...
- Blue Moon Offers First Branded Web Series
Marketing Daily, Karlene Lukovitz - Wednesday, July 25, 2012
Created by Digital Broadcasting Group (DBG), "The Local Scene" series was sh ...
- Dannon, Smithfield, Chobani Open Own Cafes
Marketing Daily, Karlene Lukovitz - Tuesday, July 24, 2012
Dannon yogurt and Smithfield Foods, known for Virginia ham and pork, ha ...
- PepsiCo: Earnings Down; Organic Revenue Up
Marketing Daily, Karlene Lukovitz - Wednesday, July 25, 2012
PepsiCo's Q2 earnings fell 21%, but its worldwide and Americas businesses s ...
- Restaurant Locations Rise For First Time Since 2009
Marketing Daily, Karlene Lukovitz - Wednesday, July 25, 2012
The number of U.S. restaurant locations increased by 0.5% in spring 20 ...
- Mike's Launches 'Bear In A Bikini' Labor Day Sweeps
Marketing Daily, Karlene Lukovitz - Wednesday, July 25, 2012
Mike's Hard Lemonade Co. has launched a quirky Labor Day-trip sweepstakes featuri ...
- Tennis Champs Team With Nestle Nesquik
Marketing Daily, Karlene Lukovitz - Wednesday, July 25, 2012
Nestle Nesquik has announced a sponsorship deal with world tennis champions Mi ...
- Promotions Tap Summer Olympic Games Fever
Marketing Daily, Karlene Lukovitz - Tuesday, July 24, 2012
Einstein Bros. Bagels and Caribou Coffee, for instance, are both running speci ...
- PepsiCo Bumps Coke In Steelers Deal
Marketing Daily, Karlene Lukovitz - Monday, July 23, 2012
PepsiCo won with a deal that opens opportunities across the whole Pepsi ...
- Peet's Being Acquired By Benckiser
Marketing Daily, Karlene Lukovitz - Monday, July 23, 2012
Joh. A. Benckiser (JAB), the investment group for the Reimann family ...
- Kraft, Polly-O String Cheese Team With Crayola
Marketing Daily, Karlene Lukovitz - Monday, July 16, 2012
Between July and October, the string cheese brands are featuring limited-edition packagi ...
- Draftcb Orange County Creates 'Edible' QR Code For Taco Bell
MAD LA, Karlene Lukovitz - Friday, July 13, 2012
QR codes seem to be everywhere now, but Taco Bell's new variati ...
- Frito-Lay Offers Skylanders Figurines
Marketing Daily, Karlene Lukovitz - Thursday, July 12, 2012
Frito-Lay North America multipacks are carrying an exclusive mail-in offer to recei ...
- Taco Bell Ads Use 'Edible' QR Code
Marketing Daily, Karlene Lukovitz - Wednesday, July 11, 2012
The codes, made from fruit, visually drive home the fresh and healt ...
- Keurig Gets Most Positive Social Buzz
Marketing Daily, Karlene Lukovitz - Wednesday, July 11, 2012
When it comes to coffee brands, Starbucks dominates social media buzz, b ...
- Millennials Driving Alcoholic Beverage Trends
Marketing Daily, Karlene Lukovitz - Tuesday, July 10, 2012
Millennials are already driving key trends in the alcoholic beverages sector, a ...
- Sprite Launches Global 'Camo' Campaign
Marketing Daily, Karlene Lukovitz - Monday, July 9, 2012
Sprite is rolling out a new global campaign that uses a visu ...
- Kraft Picks Mondelez HQ Location
Marketing Daily, Karlene Lukovitz - Monday, July 9, 2012
Kraft announced that once it splits into two companies later this yea ...
- NPD: Millennials Driving Greater Use Of Recipes
Marketing Daily, Karlene Lukovitz - Monday, July 9, 2012
Forty-two percent of U.S. households used recipes once a week or mo ...
- Hershey's Launch Urges 'Sweet Independence'
Marketing Daily, Karlene Lukovitz - Friday, July 6, 2012
The Hershey Company is employing Facebook engagement activities and sampling events ...
- LGBT Oreo Lifts Nabisco Buzz Among Young Adults
Marketing Daily, Karlene Lukovitz - Thursday, July 5, 2012
Oreo's posting of an image of a rainbow-filled cookie on its Facebo ...
- Report: Most Coupon Searches Are By Store, Not Brand
Marketing Daily, Karlene Lukovitz - Thursday, July 5, 2012
Coupon search engine ShopAtHome.com reports that 62% of consumers searching for coupo ...