- Wheat Thins Fans Check In From Roller Coasters
Marketing Daily, Karlene Lukovitz - Thursday, August 30, 2012
Kraft Foods' Wheat Thins has partnered with Six Flags on a uniqu ...
- Campbell Cans Salute Warhol's Iconic Soup Art
Marketing Daily, Karlene Lukovitz - Wednesday, August 29, 2012
To celebrate the 50th anniversary of Andy Warhol's iconic works "32 Campbell ...
- Nestle Pure Life Promo Aims To Engage Latina Moms
Marketing Daily, Karlene Lukovitz - Wednesday, August 29, 2012
Nestle Pure Life has launched a new online promotion designed to enga ...
- New York State Probes Energy Drinks
Marketing Daily, Karlene Lukovitz - Tuesday, August 28, 2012
Eric T. Schneiderman issued subpoenas in July to PepsiCo (AMP), Monster Bevera ...
- Song Spoofs 'Celebrity Booze Endorsers'
Marketing Daily, Karlene Lukovitz - Tuesday, August 28, 2012
A new album of satiric songs from Harry Shearer ("The Simpsons," "Th ...
- Coke Sponsors Soccer Camp
Marketing Daily, Karlene Lukovitz - Tuesday, August 28, 2012
Coca-Cola will sponsor a branded soccer camp for boys and girls ...
- Del Taco Hires Camp + King As New Agency
MAD SF, Karlene Lukovitz - Tuesday, August 28, 2012
Del Taco has announced that San Francisco-based Camp + King is i ...
- Slim Jim Leverages Facebook Crowdsourcing
Marketing Daily, Karlene Lukovitz - Monday, August 27, 2012
The crowdsourcing-driven strategy was responsible for naming the community manager, and fa ...
- Del Taco Hires Camp + King As New Agency
Marketing Daily, Karlene Lukovitz - Monday, August 27, 2012
Del Taco has announced that San Francisco-based Camp + King is i ...
- Moe's Southwest Grill Offers Nationwide Check-In Rewards
Marketing Daily, Karlene Lukovitz - Monday, August 27, 2012
Moe's Southwest Grill has launched a club that will reward customers f ...
- Carville, Matalin Jump On Election Ad Opps
Marketing Daily, Karlene Lukovitz - Friday, August 24, 2012
The pair, who recently signed to star in videos/TV ads for Maker ...
- Applebee's Rolls Out Late-Night Entertainment
Marketing Daily, Karlene Lukovitz - Friday, August 24, 2012
Applebee's is rolling out late-night entertainment concept, dubbed "bee's Late Night," ...
- Lindt Unveils New Federer TV Ad
Marketing Daily, Karlene Lukovitz - Thursday, August 23, 2012
The first tongue-in-cheek ad ("Airport," from 2010) conveyed the irresistibility of Lind ...
- Report: Collegiate Gen Y's Shaping Food Trends
Marketing Daily, Karlene Lukovitz - Wednesday, August 22, 2012
The nearly 20 million 18- to 20-year-olds who are currently attending colle ...
- PepsiCo Hires ABC News Producer Jon Banner
Marketing Daily, Karlene Lukovitz - Wednesday, August 22, 2012
PepsiCo has hired ABC News producer Jon Banner as SVP, global strate ...
- Q&A With Dunkin's John Costello: ROI Comes First
Marketing Daily, Karlene Lukovitz - Wednesday, August 22, 2012
As Dunkin' introduced its first mobile app for payment and gifting f ...
- Boston Market Reducing Salt
Marketing Daily, Karlene Lukovitz - Tuesday, August 21, 2012
Boston Market will reduce the salt in three of its signature me ...
- Two-Thirds Of Beverage Launches Use Health Positioning
Marketing Daily, Karlene Lukovitz - Tuesday, August 21, 2012
68% of non-alcoholic beverages or "soft drink" launches on a global bas ...
- NPD: Americans Eating Smaller Regular Meals
Marketing Daily, Karlene Lukovitz - Friday, August 17, 2012
U.S. consumers are actually less likely to skip breakfast, lunch and dinn ...
- Triscuit 'Apologizes' For Stressing Toppings
Marketing Daily, Karlene Lukovitz - Thursday, August 16, 2012
Kraft Foods' Triscuit is looking to drive greater use of the cracke ...
- Diet Coke Rolls Out New Packaging, Campaign
Marketing Daily, Karlene Lukovitz - Thursday, August 16, 2012
The design, to begin appearing on Diet Coke products as of Sep ...
- Lunchables Teams Online Prizes, Mall Game Kiosks
Marketing Daily, Karlene Lukovitz - Wednesday, August 15, 2012
Kraft Foods' Lunchables has launched an integrated "Never Be Bored Again" campai ...
- Final Results: The Ads That Aced The Olympics
Marketing Daily, Karlene Lukovitz - Tuesday, August 14, 2012
Chobani and General Electric tied for highest average Ace Score among a ...
- Pepsi, NFL, Music Stars Team On 'Anthems'
Marketing Daily, Karlene Lukovitz - Wednesday, August 15, 2012
Pepsi and the National Football League have launched a national campaign featuri ...
- Evian Launching Retro Wood Racquet Cup Tournament
Marketing Daily, Karlene Lukovitz - Tuesday, August 14, 2012
In a tribute to its history in sponsoring the U.S. Open, Evi ...
- Ben & Jerry's App Finds 'Partners' for Facebook Fans
Marketing Daily, Karlene Lukovitz - Monday, August 13, 2012
This time, to promote B&J's new Greek Frozen Yogurt line, agency Amalgamat ...
- Functional And Fortified Foods Confuse People
Marketing Daily, Karlene Lukovitz - Friday, August 10, 2012
Research conducted by iModerate Research Technologies found that consumers' knowledge of the ...
- Pepperidge Farm Launching 35 Products
Marketing Daily, Karlene Lukovitz - Thursday, August 9, 2012
Irene Chang Britt, who recently succeeded longtime president Pat Callaghan, is t ...
- Progresso Launches Recipe Starters Cooking Sauces
Marketing Daily, Karlene Lukovitz - Thursday, August 9, 2012
Puts a recipe, plus QR code linking to more, on each pack ...
- Ovaltine Facebook App Turns Kids' Quips Into Art
Marketing Daily, Karlene Lukovitz - Wednesday, August 8, 2012
The app -- which also enables users to save and share t ...