- Oreo Spoof Video Features 'Physicist'
Marketing Daily, Karlene Lukovitz - Thursday, February 28, 2013
As he demonstrates the machine (a robot-controlled hatchet), David Neevel deadpans lin ...
- Music Stars Partner In ConAgra Anti-Hunger Drive
Marketing Daily, Karlene Lukovitz - Thursday, February 28, 2013
The campaign will be supported with an original song written by To ...
- Grocery Retailers Top Customer Experience Rankings
Marketing Daily, Karlene Lukovitz - Thursday, February 28, 2013
The leaders - meaning those with the highest scores across all industri ...
- Jagermeister In Social Responsibility Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, February 27, 2013
Jagermeister -- America's #1-selling imported liqueur -- partnered with Hall of Fa ...
- New Velveeta Campaign Evolves 'Liquid Gold' Theme
Marketing Daily, Karlene Lukovitz - Tuesday, February 26, 2013
In the latest manifestation of the newly independent Kraft Food Group's increas ...
- Hooters Launches New Branding Campaign
Marketing Daily, Karlene Lukovitz - Monday, February 25, 2013
The new, integrated brand advertising campaign, from new AOR Skiver Advertising, ...
- Report: Key Health/Wellness Trends And Ingredients
Marketing Daily, Karlene Lukovitz - Friday, February 22, 2013
Offering foods that are consistent with the nutritional guidelines in the feder ...
- SodaStream, Applebee's Top Most Innovative Food List
Marketing Daily, Karlene Lukovitz - Thursday, February 21, 2013
SodaStream and Applebee's head Fast Company's 2013 rankings of "The World's ...
- QSR Fazoli's Launches Retail Heat-And-Serve Line
Marketing Daily, Karlene Lukovitz - Thursday, February 21, 2013
Fazoli's, the largest Italian QSR chain in the U.S., has launched refrigerate ...
- Pirate's Booty Partners With Disney
Marketing Daily, Karlene Lukovitz - Thursday, February 21, 2013
Pirate Brands has teamed with Disney to offer a limited-edition 12-pack ...
- Peanut Processors Indicted Over Salmonella Outbreak
Marketing Daily, Karlene Lukovitz - Thursday, February 21, 2013
The U.S. Department of Justice's civil division has indicted former Peanut Cor ...
- Maker's Mark: Out Of The Fire, But...
Marketing Daily, Karlene Lukovitz - Thursday, February 21, 2013
BusinessInsider observed that "while a tiny flub can be blown up tenfo ...
- Honey Maid Site, TV Spots Spotlight Kids' Creativity
Marketing Daily, Karlene Lukovitz - Tuesday, February 19, 2013
The winner and a parent will travel to New York City ...
- Sam Adams Launching Boston Lager In Cans
Marketing Daily, Karlene Lukovitz - Wednesday, February 20, 2013
Starting early this summer, Samuel Adams Boston Lager will be available ...
- Grey Poupon Updates Classic Spot For Oscars
Marketing Daily, Karlene Lukovitz - Wednesday, February 20, 2013
Kraft Foods Group's Grey Poupon is updating its classic "Pardon Me" commerci ...
- Poland Spring: Media Exposure Vs. Buzz, Awareness
Marketing Daily, Karlene Lukovitz - Tuesday, February 19, 2013
While there has been ample "Monday morning quarterbacking" regarding Poland Spring's decided ...
- Buffett, 3G Capital To Buy H.J. Heinz
Marketing Daily, Karlene Lukovitz - Thursday, February 14, 2013
Warren Buffett's Berkshire Hathaway and 3G Capital announced they will buy H. ...
- Kraft Foods' 2012 Ad Spending Was Up 20%+
Marketing Daily, Karlene Lukovitz - Friday, February 15, 2013
Kraft Foods Group increased its advertising investment by more than 20% ...
- Panera Bread Aims For Social 'Food Chain Reaction'
Marketing Daily, Karlene Lukovitz - Friday, February 15, 2013
The overall "Live Consciously" campaign eschews a typical focus on products, inste ...
- Survey Probes People's Food-Site Engagement
Marketing Daily, Karlene Lukovitz - Thursday, February 14, 2013
A new survey, conducted this month by The Hartman Group among i ...
- Did Poland Spring Blow Its Big Close-Up?
Marketing Daily, Karlene Lukovitz - Wednesday, February 13, 2013
As of late afternoon on Wednesday, the brand's only mention on soci ...
- CSPI Petitions FDA: Limit Added Sugar In Beverages
Marketing Daily, Karlene Lukovitz - Thursday, February 14, 2013
The petition is based on the FDA's classification of high fructose co ...
- Coke To Air Open-Sourced V-Day Ad On 'American Idol'
Marketing Daily, Karlene Lukovitz - Thursday, February 14, 2013
"This work redefines the benchmark of open-sourced excellence," said Jonathan Mildenhall, Coke ...
- Coke To Air Open-Sourced V-Day Ad On 'American Idol'
Raw, Karlene Lukovitz - Thursday, February 14, 2013
Coca-Cola is scheduled to air a special, "open-sourced" Valentine's Day ad tonig ...
- Dunkin' Launches Twitter Sweeps For V-Day
Marketing Daily, Karlene Lukovitz - Wednesday, February 13, 2013
Fans who tweet about the sweetest things their sweethearts do @DunkinDonuts, usi ...
- Did Poland Spring Blow Its Big Close-Up?
Raw, Karlene Lukovitz - Wednesday, February 13, 2013
It's not every day that a brand gets handed free exposure ...
- Lay's Announces Crowdsourced Flavor Finalists
Marketing Daily, Karlene Lukovitz - Tuesday, February 12, 2013
From now until May 4, consumers can vote each day for the ...
- Pizza Hut: Tweet For Last-Minute V-Day Gifts
Marketing Daily, Karlene Lukovitz - Monday, February 11, 2013
Pizza Hut is offering a Valentine's Day solution for procrastinators. Between Fe ...
- Mountain Dew Launches Kickstart Breakfast Soda
Marketing Daily, Karlene Lukovitz - Monday, February 11, 2013
PepsiCo's Mountain Dew brand is looking to launch a new breakfast bevera ...
- Gevalia Offers Single-Serve Samples Via Facebook App
Marketing Daily, Karlene Lukovitz - Tuesday, February 12, 2013
For Valentine's Day, Gevalia coffee is offering free samples of its n ...