- Jack Daniel's New Honey Spot Yields Big Pre-TV Buzz
Marketing Daily, Karlene Lukovitz - Friday, June 28, 2013
The latest Jack Daniel's Tennessee Honey TV spot featuring the "King Be ...
- Bacardi Campaign Hits Theaters, With Mobile Element
Marketing Daily, Karlene Lukovitz - Friday, June 28, 2013
Bacardi, which launched its integrated "Vivimos! ("We live!") marketing campaign late la ...
- Nesquik Offers 'Bubbleverse' Live Experience
Marketing Daily, Karlene Lukovitz - Wednesday, June 26, 2013
Visitors are greeted by "Happiness Scientists," asked to suit up as l ...
- Marketing's Role In Boston Market's Rib Success
Marketing Daily, Karlene Lukovitz - Tuesday, June 25, 2013
The major success of Boston Market's St. Louis Style ribs obviously reflec ...
- Special K Offers First 'Instashop' Overseas
Marketing Daily, Karlene Lukovitz - Monday, June 24, 2013
Kellogg's recently employed what it describes as the world's first "Instashop." ...
- Post Fruity Pebbles Expands Promos With WWE's Cena
Marketing Daily, Karlene Lukovitz - Friday, June 21, 2013
Post Fruity Pebbles is expanding its existing partnership with World Wrestling Entertainme ...
- Eggland's Searches For 'CEO' (Chief Egg Officer)
Marketing Daily, Karlene Lukovitz - Thursday, June 20, 2013
The largest egg brand in the U.S. is searching for a "CE ...
- Voss Water In Socially Driven Summer Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, June 19, 2013
The premium artesian water from Norway is sold in restaurants and hotel ...
- Coke Zero Ad Goes 3D For Theaters
Marketing Daily, Karlene Lukovitz - Wednesday, June 19, 2013
Coke Zero's "Liquid Dream" ad will appear on movie screens in ...
- Campbell Acquiring Danish Snack Company
Marketing Daily, Karlene Lukovitz - Wednesday, June 19, 2013
Campbell Soup Company has agreed to acquire Danish snack company Kelsen Gro ...
- Starbucks To Post Calorie Counts In U.S. Locations
Marketing Daily, Karlene Lukovitz - Wednesday, June 19, 2013
Starting June 25, Starbucks will post calorie counts for its beverages a ...
- Taco Bell To Test 'Protein Power' Menu
Marketing Daily, Karlene Lukovitz - Wednesday, June 19, 2013
Taco Bell is going for a healthier profile by testing a n ...
- Evian Launches Wimbledon 'Wiggle' Social Effort
Marketing Daily, Karlene Lukovitz - Tuesday, June 18, 2013
Starting June 17, tennis fans across the U.K. can submit videos doi ...
- GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift
Marketing Daily, Karlene Lukovitz - Tuesday, June 18, 2013
Net sales growth rates for consumer packaged goods companies slowed last ye ...
- US Foods Launches 'Next Top Product' Contest
Marketing Daily, Karlene Lukovitz - Tuesday, June 18, 2013
Restaurant food manufacturer/distributor US Foods is running a contest to find ...
- Kraft Foods Forms Two New Business Groups
Marketing Daily, Karlene Lukovitz - Friday, June 14, 2013
Kraft Foods Group has announced plans to create two new stand-alone busine ...
- Outback, Panera Lead 'Customer-Centric' Rankings
Marketing Daily, Karlene Lukovitz - Thursday, June 13, 2013
The overall top-10 U.S. CCI ranking -- across all restaurant formats ...
- AriZona Teams With Shaq O'Neal On New Soda Line
Marketing Daily, Karlene Lukovitz - Monday, June 10, 2013
AriZona continues to tout its "no frills approach" to consumer marketing ...
- Cheerios' Interracial Ad Pulls High Scores
Marketing Daily, Karlene Lukovitz - Friday, June 7, 2013
Ace Metrix reported that the 30-second version of "Good for Your Hear ...
- Dunkin Intros Glazed Donut Breakfast Sandwich
Marketing Daily, Karlene Lukovitz - Friday, June 7, 2013
Dunkin Donuts has officially introduced a Glazed Donut Breakfast Sandwich as ...
- Diageo Promotes Saller To CMO
Marketing Daily, Karlene Lukovitz - Friday, June 7, 2013
Diageo has promoted Syl Saller to chief marketing officer. ...
- Smashburger In First TV Campaign
Marketing Daily, Karlene Lukovitz - Thursday, June 6, 2013
Investing in television is something of a leap for any fairly youn ...
- Einstein Noah Names Glenn Lunde Chief Concept Officer
Marketing Daily, Karlene Lukovitz - Thursday, June 6, 2013
Einstein Noah Restaurant Group, Inc., parent of the Einstein Bros., Noah's n ...
- Red Robin in Tie-Ins With 'The Wolverine' Movie
Marketing Daily, Karlene Lukovitz - Thursday, June 6, 2013
The Red Robin restaurant chain has partnered with Twentieth Century Fox ...
- Oscar Mayer's Men's Gift Packs 'Say It With Bacon'
Marketing Daily, Karlene Lukovitz - Wednesday, June 5, 2013
The tongue-in-cheek approach makes the most of the surprising gift idea. Gift-give ...
- CKE Chains' Campaign Goes After McDonald's Customers
Marketing Daily, Karlene Lukovitz - Tuesday, June 4, 2013
Carl's Jr. and Hardee's are looking to win over some McDonald's custome ...
- Ben & Jerry's Gives Twist to Flavor Crowdsourcing
Marketing Daily, Karlene Lukovitz - Monday, June 3, 2013
Ben & Jerry's is asking residents of five cities to vote ...