- Pele Is Subway's Latest 'Famous Fan'
Marketing Daily, Karlene Lukovitz - Wednesday, July 31, 2013
Under the multi-year, "global ambassador" agreement, Pele will be featured in ...
- Petition Targets Kellogg's Wilmar Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, July 31, 2013
A nonprofit corporate watchdog group plans to deliver a petition to Kellogg ...
- CMO Council Launches Site For Content Marketing
Marketing Daily, Karlene Lukovitz - Wednesday, July 31, 2013
The CMO Council has launched a Content ROI Center Web site, offeri ...
- Uma Thurman Graces Campari's 2014 Calendar
Marketing Daily, Karlene Lukovitz - Wednesday, July 31, 2013
Actress Uma Thurman is the star of Campari's 2014 (15th annual) calen ...
- Arby's Scores With Social Media Games Initiative
Marketing Daily, Karlene Lukovitz - Tuesday, July 30, 2013
Arby's recently ran one of its largest social media/mobile-based games initiatives ...
- NYC Soda Ban Defeated Again; City To Appeal
Marketing Daily, Karlene Lukovitz - Wednesday, July 31, 2013
A New York State appeals court has upheld an earlier ruling ...
- Pizza Inn Launches Integrated Branding Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, July 30, 2013
Pizza Inn, a 55-year-old chain known for its family-friendly, pizza-and-beyond buffet concep ...
- Report: Sports Drinks' Growth To Slow Somewhat
Marketing Daily, Karlene Lukovitz - Friday, July 26, 2013
The beverages have seen cumulative five-year growth of 25%, despite a do ...
- Chipotle Stages Fake Twitter Hack Attack
Marketing Daily, Karlene Lukovitz - Thursday, July 25, 2013
The tweets, which included both incomprehensible messages like "Mittens13 password leave" a ...
- Study: QSRs' Performance Hinges On Customer Service
Marketing Daily, Karlene Lukovitz - Thursday, July 25, 2013
When it comes to increasing return visits and consumer referrals, customer servi ...
- Green Mountain To Offer Cinnabon Coffee K-Cups
Marketing Daily, Karlene Lukovitz - Thursday, July 25, 2013
Green Mountain Coffee Roasters and Cinnabon have signed a multi-year agreement ...
- New Dust Cutter Lemonades Stress Authentic Origins
Marketing Daily, Karlene Lukovitz - Wednesday, July 24, 2013
Even in today's crowded, intensely competitive beverages category, the occasional new bra ...
- Ocean Spray Names Global CMO
Marketing Daily, Karlene Lukovitz - Wednesday, July 24, 2013
Ocean Spray Cranberries, Inc. has appointed Thano Chaltas as its first glob ...
- Starbucks, Danone Team To Market New Yogurt Line
Marketing Daily, Karlene Lukovitz - Tuesday, July 23, 2013
Starbucks and Paris-based dairy giant Danone, parent of Dannon, have formed ...
- Richard H. Lenny Named Chairman Of IRI
Marketing Daily, Karlene Lukovitz - Tuesday, July 23, 2013
Richard H. Lenny, whose career has included serving as chairman, president a ...
- Ocean Spray Names Global CMO
Raw, Karlene Lukovitz - Wednesday, July 24, 2013
Ocean Spray Cranberries, Inc. has appointed Thano Chaltas as its first glob ...
- DPSG, CSPI Settle 7Up Antioxidant Suit
Marketing Daily, Karlene Lukovitz - Monday, July 22, 2013
Dr Pepper Snapple Group and nutrition advocacy group Center for Science ...
- Taco Bell To Drop Kids' Meals
Raw, Karlene Lukovitz - Tuesday, July 23, 2013
Taco Bell has announced that it will stop offering kids' meals ...
- Single-Cup Coffee Sales Leaped 82% In 2012
Marketing Daily, Karlene Lukovitz - Tuesday, July 16, 2013
Single-cup brew coffee sales continued their massive growth last year, with doll ...
- Lessons From The Twinkies Saga
Marketing Daily, Karlene Lukovitz - Monday, July 15, 2013
Eight months ago, Twinkies and other Hostess Brands looked doomed when t ...
- BrandIndex Ranks Best-Perceived QSRs, Casuals for 1H
Marketing Daily, Karlene Lukovitz - Friday, July 12, 2013
As of this year's first half, Subway continues to be the best-perceiv ...
- Study Says Artificial Sweeteners Harmful; ABA Scoffs
Marketing Daily, Karlene Lukovitz - Thursday, July 11, 2013
A Purdue University professor has released a report that concludes that freque ...
- Wendy's Uses Tweets In Songs; Taps Nick Lachey
Marketing Daily, Karlene Lukovitz - Wednesday, July 10, 2013
Now that the burger, which features a soft-pretzel bun, is being official ...
- Neuro Bliss Stages Public 'Hammock Hangouts'
Marketing Daily, Karlene Lukovitz - Tuesday, July 9, 2013
Neuro Bliss, a beverage positioned as a stress-reducer, is running a "Bli ...
- Menchie's In Smurfs Movie Tie-Ins
Marketing Daily, Karlene Lukovitz - Tuesday, July 9, 2013
Menchie's, the self-serve frozen yogurt franchise chain, is running its first promoti ...
- Yogurtland Goes Looney Tunes
Marketing Daily, Karlene Lukovitz - Monday, July 8, 2013
Yogurtland has partnered with Warner Bros. Consumer Products to offer new yogu ...
- Snapple Promotion Offers Fans ... 'Nothing'
Marketing Daily, Karlene Lukovitz - Monday, July 8, 2013
In a tongue-in-cheek twist on brands' ubiquitous giveaway promotions, Snapple has launch ...
- Coca-Cola Campaign Celebrates Mexican Soccer Team
Marketing Daily, Karlene Lukovitz - Tuesday, July 2, 2013
Other elements of the campaign include "Plaza Coca-Cola," a year-round events progr ...
- Campbell Hires Former PepsiCo Exec To Head R&D
Marketing Daily, Karlene Lukovitz - Tuesday, July 2, 2013
Campbell Soup Company has named Carlos Barroso SVP, global research & developmen ...
- Judge Backs Kraft In Cracker Barrel Infringement Suit
Marketing Daily, Karlene Lukovitz - Tuesday, July 2, 2013
In a win for Kraft Foods, a federal judge has temporarily block ...