- Bushmills' Aaron Paul 'Meteor' Video Has ... Impact
Marketing Daily, Karlene Lukovitz - Friday, November 29, 2013
The story: He and another friend supposedly spread meteorites and dry i ...
- Good Earth Tea In 'Untamed' Brand Makeover
Marketing Daily, Karlene Lukovitz - Tuesday, November 26, 2013
The makeover is designed to differentiate Good Earth Tea at a ti ...
- Campbell's Homestyle In Pinterest Holiday Sweeps
Marketing Daily, Karlene Lukovitz - Monday, November 25, 2013
At the end of the video -- which is being distributed throu ...
- Dunkin' Offers Contest-Winning T-Shirts
Marketing Daily, Karlene Lukovitz - Monday, November 25, 2013
Dunkin' Donuts is selling T-shirts featuring the winning design from its fir ...
- Jack Daniel's Rewards Worst Holiday Gifts
Marketing Daily, Karlene Lukovitz - Saturday, November 23, 2013
Jack Daniel's, with its agency Arnold Worldwide, is running a digital/social conte ...
- Lindt Unveils Macy's Thanksgiving Day Parade Float
Marketing Daily, Karlene Lukovitz - Thursday, November 21, 2013
Lindt's float features a chocolate shop theme, with a three-story-tall Lindt Mast ...
- Revamped Gatorade Site Aims To Engage Teen Athletes
Marketing Daily, Karlene Lukovitz - Wednesday, November 20, 2013
Gatorade.com now features an interactive section called "The Science of G," ...
- Spice Islands Returns To TV Advertising
Marketing Daily, Karlene Lukovitz - Tuesday, November 19, 2013
The creative, from Cramer-Krasselt/Milwaukee, stresses that the brand uses the "care ...
- Weight Watchers Runs Competition On 'The Chew'
Marketing Daily, Karlene Lukovitz - Monday, November 18, 2013
Culinary pros can enter on "The Chew" site by submitting a resu ...
- New Amsterdam Vodka In First Ad Campaign
Marketing Daily, Karlene Lukovitz - Friday, November 15, 2013
Introduced two years ago, the rapidly growing New Amsterdam Vodka brand ...
- Duncan Hines Site Breaks The CPG Mold
Marketing Daily, Karlene Lukovitz - Thursday, November 14, 2013
Most CPG sites are still characterized by top-down content architectures and tradition ...
- Movie Trailers Help Drive Social Heat For Subway
Marketing Daily, Karlene Lukovitz - Wednesday, November 13, 2013
The trailers, and videos combining clips and Subway promos, are among ma ...
- Honey Bunches Of Oats Creates Music Video, Sweeps
Marketing Daily, Karlene Lukovitz - Tuesday, November 12, 2013
The integrated campaign targets both the general and Hispanic markets. Its goa ...
- Chocolate Milk In New Olympics Campaign
Marketing Daily, Karlene Lukovitz - Monday, November 11, 2013
Following its success with an ad campaign featuring some of the athlet ...
- Food Companies Pull Back From 'Natural' Claims
Marketing Daily, Karlene Lukovitz - Friday, November 8, 2013
A growing number of food and beverage makers are quietly dropping "natura ...
- After Gay Furor, Barilla Plans 'Inclusive' New Ad Campaign
MediaDailyNews, Karlene Lukovitz - Friday, November 8, 2013
Italian pasta maker Barilla is taking steps to limit damage to i ...
- Philly Cream Cheese Shifts To Digital Holiday Focus
Marketing Daily, Karlene Lukovitz - Thursday, November 7, 2013
This year, the digital hub will be supported by print ads, alo ...
- FDA Moves Against Artificial Trans Fats
Marketing Daily, Karlene Lukovitz - Friday, November 8, 2013
Citing the health risks associated with consuming trans fat, the Food a ...
- Barilla Planning 'Inclusive' New Ad Campaign
Raw, Karlene Lukovitz - Friday, November 8, 2013
Italian pasta maker Barilla is taking steps to limit damage to i ...
- Wild Turkey Targets Millennials With #Nevertamed
Marketing Daily, Karlene Lukovitz - Thursday, November 7, 2013
The concept of the campaign, developed by Vitro, is to highlight Wi ...
- Study: QSRs Still Pushing Unhealthy Food To Kids
Marketing Daily, Karlene Lukovitz - Tuesday, November 5, 2013
In 2012, the fast food industry spent $4.6 billion to advertise "most ...
- Anthony's Ads Take Faux PSA Tack Against Bad Pizza
Marketing Daily, Karlene Lukovitz - Wednesday, November 6, 2013
Denver-based Anthony's Pizza & Pasta has launched a new, regional campaign th ...
- Ray Liotta's Attitude Says Enough For 1800 Tequila
Marketing Daily, Karlene Lukovitz - Friday, November 1, 2013
All show Liotta in exotic locations shot in Buenos Aires, Argentina ...