- '13 Shift: Marketers Dive Deeper Into Brand Strategy
Marketing Daily, Karlene Lukovitz - Monday, December 30, 2013
There's a bit less focus on the latest social twists and experiment ...
- Gatorade Intros New TV Spot; Peyton Manning Tributes
Marketing Daily, Karlene Lukovitz - Tuesday, December 24, 2013
The pro athletes featured in the spot, dubbed "Hard Work" or "Cadenc ...
- Pizza Hut in GIF Exchange Promo
Marketing Daily, Karlene Lukovitz - Monday, December 23, 2013
To promote holiday orders -- and in particular an updated offer f ...
- Zevia Intros Zero-Cal Sweetener Blend With Monk Fruit
Marketing Daily, Karlene Lukovitz - Friday, December 20, 2013
With diet soda sales now declining faster than regular soda sales, bevera ...
- 2014 Looks Promising For Restaurants
Marketing Daily, Karlene Lukovitz - Thursday, December 19, 2013
After several tough recessionary years, the U.S. restaurant industry has seen mode ...
- Nutrient-Dense Foods Gaining Favor Over 'Functionals'
Marketing Daily, Karlene Lukovitz - Wednesday, December 18, 2013
Consumers are now increasingly looking to naturally or inherently nutritious foods a ...
- FDA Extends Artificial Trans Fats Comment Period
Marketing Daily, Karlene Lukovitz - Thursday, December 19, 2013
The Food and Drug Administration has extended the comment period on i ...
- Childhood Obesity Tops 2013's Food News Stories
Marketing Daily, Karlene Lukovitz - Tuesday, December 17, 2013
In awareness terms, 2013's #2 and #3 stories were the short-lived absen ...
- David Koechner Stars In New M&M's Online Series
Marketing Daily, Karlene Lukovitz - Monday, December 16, 2013
Koechner plays "Peanutty Professor," an eccentric explorer who has spent his li ...
- Court Dismisses Monster Energy Suit Against S.F.
Marketing Daily, Karlene Lukovitz - Tuesday, December 17, 2013
A federal judge has dismissed a lawsuit filed by Monster Beverage Cor ...
- Evian's 'Baby&Me' Out-Virals Famed 'Roller Babies'
Marketing Daily, Karlene Lukovitz - Friday, December 13, 2013
"Baby&Me," a 1:16-minute reprise produced by creative agency BETC, features people ...
- Bolthouse Farms Leverages Innovative Instagram Tech
Marketing Daily, Karlene Lukovitz - Thursday, December 12, 2013
The natural food and beverages maker is beta-testing a new social engageme ...
- Campbell Names Rani VP, Integrated Marketing
Raw, Karlene Lukovitz - Friday, December 13, 2013
Campbell Soup Company has named Yin Woon Rani to the newly creat ...
- Coca-Cola Shakes Up Its Americas Business
Raw, Karlene Lukovitz - Friday, December 13, 2013
Coca-Cola announced that it's restructuring its North America business, and that Ste ...
- Idahoan's First National TV Spot Employs CGI
Marketing Daily, Karlene Lukovitz - Thursday, December 12, 2013
The campaign, "Idahoan on Your Table," aims to convey that the homema ...
- Jarlsberg Conjures Magic For New Global Platform
Marketing Daily, Karlene Lukovitz - Tuesday, December 10, 2013
Its relaunched site, www.jarlsberg.com, is a global content hub themed "Yours ...
- 9 Big Beer Brands Lost 25%+ In Barrel Sales Over 5 Years
Marketing Daily, Karlene Lukovitz - Tuesday, December 10, 2013
U.S. barrel-volume sales of nine major beer brands fell by more th ...
- The Melting Pot Stretches Marketing Budget
Marketing Daily, Karlene Lukovitz - Monday, December 9, 2013
In late February, fondue specialist The Melting Pot introduced a new me ...
- Chobani Will Be A First-Time Super Bowl Advertiser
Marketing Daily, Karlene Lukovitz - Monday, December 9, 2013
Chobani has announced that it will advertise during the Super Bowl f ...
- Diet Soda Sales Dropping Faster Than Regular Sodas
Marketing Daily, Karlene Lukovitz - Tuesday, December 10, 2013
Retail dollar sales of zero- and low-calorie soda plunged 6.8% in t ...
- McCormick Launches Social Sharing Campaign
Marketing Daily, Karlene Lukovitz - Friday, December 6, 2013
The "Flavor of Together" campaign asks people around the world to sha ...
- Burger Brands Lose Edge In QSR Perception Battle
Marketing Daily, Karlene Lukovitz - Thursday, December 5, 2013
While there's no question that Americans are still hooked on burger chain ...
- Coke Zero Contest Winners, Metallica Hit Antarctica
Marketing Daily, Karlene Lukovitz - Wednesday, December 4, 2013
The winners were chosen through a contest in which residents of Argentin ...
- Carl's Jr., Hardee's Sell Branded Boxer Shorts
Marketing Daily, Karlene Lukovitz - Wednesday, December 4, 2013
Sister CKE restaurant chains Carl's Jr. and Hardee's are selling limited-edition brand ...
- Deloitte: CPGs Risk Missing E-Commerce Opportunities
Marketing Daily, Karlene Lukovitz - Tuesday, December 3, 2013
For this first part of its "Digital Commerce in the Supermarket Aisl ...
- Welch's Fans Create Giant Vine To Help Families
Marketing Daily, Karlene Lukovitz - Monday, December 2, 2013
The "Pass the Glass" campaign, created with The VIA Agency, asks peop ...
- BCG Index Documents The Power Of Brand Advocacy
Marketing Daily, Karlene Lukovitz - Monday, December 2, 2013
BCG surveyed more than 32,000 consumers in the U.S., France, Germany a ...