- Wienerschnitzel's Retro Campaign Puts On The Dog
Marketing Daily, Karlene Lukovitz - Thursday, January 30, 2014
Wienerschnitzel, which bills itself as the world's largest hot dog chain, h ...
- M&M's N.Y. Store Offers Live Shows Around Bowl
Marketing Daily, Karlene Lukovitz - Wednesday, January 29, 2014
Locals and tourists in town for the Super Bowl in nearby N ...
- Cheerios Brings Back Interracial Family For Bowl
Marketing Daily, Karlene Lukovitz - Thursday, January 30, 2014
For its first-ever Super Bowl ad, General Mills' Cheerios and agency Saatc ...
- Pizza Hut Live-Auditions Fans For Game Day Spot
Marketing Daily, Karlene Lukovitz - Tuesday, January 28, 2014
The brand will run nine new 30-second spots on the Fox netwo ...
- Coke Pre-Releases One Of Its Two Super Bowl Ads
Marketing Daily, Karlene Lukovitz - Tuesday, January 28, 2014
The ad, "Going All the Way," shows an underdog high school footba ...
- Chipotle Hulu Series Satirizes Industrial Agriculture
Marketing Daily, Karlene Lukovitz - Monday, January 27, 2014
The pilot for the initial, four-episode (each a half-hour) season (more seaso ...
- Olympics: Frosted Flakes Spotlights Hendrickson
Marketing Daily, Karlene Lukovitz - Friday, January 24, 2014
The brand is "celebrating the father/daughter bond" through the Olympic hopeful s ...
- Wendy's Video Series Stars ESPN's Jay Bilas
Marketing Daily, Karlene Lukovitz - Thursday, January 23, 2014
Each of the videos shows him interviewing and playing one of fi ...
- Denny's Evolves Its 'America's Diner' Positioning
Marketing Daily, Karlene Lukovitz - Wednesday, January 22, 2014
Denny's is marking its 60th anniversary with a new TV campaign, n ...
- McDonald's Launches Olympics Social Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 21, 2014
McDonald's athlete ambassadors, including U.S. hockey player Patrick Kane, Canadian hockey play ...
- Castle Brands Contest Uses Interactive Puzzle Ads
Marketing Daily, Karlene Lukovitz - Monday, January 20, 2014
Castle Brands is employing interactive digital peel-off and scratch-off puzzle ads a ...
- Super Bowl Play: Subway To Use GIFs, Launch On Tumblr
Marketing Daily, Karlene Lukovitz - Friday, January 17, 2014
During Super Week, Subway will be a returning sponsor of ESPN Radio ...
- Campbell's Chicken Noodle Marks 80th - With Social
Marketing Daily, Karlene Lukovitz - Thursday, January 16, 2014
Indeed, Campbell is making the most of the soup's anniversary (it w ...
- Butterfinger Peanut Butter Cups Teases Racy SB Ad
Marketing Daily, Karlene Lukovitz - Wednesday, January 15, 2014
Butterfinger is going to the Super Bowl to grab America's attention f ...
- Kahlua Scores With Pinterest-Driven Holiday Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 14, 2014
A multifaceted holiday campaign for Kahlua driven by a Pinterest-based sweepstakes a ...
- BrandIndex: Amazon Was '13's Best-Perceived Brand
Marketing Daily, Karlene Lukovitz - Monday, January 13, 2014
Amazon had an average 2013 Buzz score of 30.6. Ford won 2013 ...
- CSPI Threatens Three Big Food Cos. With Lawsuits
Marketing Daily, Karlene Lukovitz - Friday, January 10, 2014
CSPI notified Kraft Foods that it will sue Kraft if it continu ...
- Ace Metrix Reveals Most Effective 2013 TV Ad Brands
Marketing Daily, Karlene Lukovitz - Thursday, January 9, 2014
Winners are based on their Ace Scores, which reflect the interplay betwe ...
- FTC Cracks Down on Deceptive Weight Loss Ads
Marketing Daily, Karlene Lukovitz - Tuesday, January 7, 2014
Three weight-loss products marketers have agreed to pay a total of $ ...
- Client of the Year: Chipotle Mexican Grill - The Content Marketing Master
Media Magazine, Karlene Lukovitz - Wednesday, January 8, 2014
Branded entertainment and content marketing seem to be everywhere now. But relative ...
- Dieting Declines; Millennials Especially Eschew
Marketing Daily, Karlene Lukovitz - Monday, January 6, 2014
Dieting behavior still increases by age cohort, and Millennials are expected ...
- KFC Engagement Push Includes iPhone-Shot TV Ads
Marketing Daily, Karlene Lukovitz - Saturday, January 4, 2014
That new brand tagline is being deployed across digital and social medi ...
- Panera Intros Weight-Loss Promo; Outs 'Secret' Menu
Marketing Daily, Karlene Lukovitz - Thursday, January 2, 2014
Starting Jan. 2, consumers are being challenged to lose five pounds ...