- Pepsi Max 'Test Drive 2' Pulls 4M Views In 24 Hours
Marketing Daily, Karlene Lukovitz - Friday, February 28, 2014
For the sequel, Travis Okulski of car blog Jalopnik.com -- one ...
- Nutrition Label Reading Has Been Declining For Years
Marketing Daily, Karlene Lukovitz - Thursday, February 27, 2014
Nearly all parties concurred that the 20-year-old Nutrition Facts label needed updatin ...
- McDonald's Latest Brand To Employ Snapchat
Marketing Daily, Karlene Lukovitz - Wednesday, February 26, 2014
McDonald's joined Snapchat and promoted it with some Twitter teasers last wee ...
- Jack Daniel's' $2.3M Campaign Touts 'Sinatra Select'
Marketing Daily, Karlene Lukovitz - Tuesday, February 25, 2014
The legendary singer was a huge Jack Daniel's fan - sipping ...
- Dannon 'Lego Movie' Mobile Promo Employs SMS
Marketing Daily, Karlene Lukovitz - Monday, February 24, 2014
The sweeps campaign, for the brand's new Danimals Greek Yogurt Superstars lin ...
- Kraft In Push To Simpler, 'Real' Ingredients
Marketing Daily, Karlene Lukovitz - Thursday, February 20, 2014
"For more and more people, the foods they eat and how th ...
- McDonald's Launches Eastern New England Push
Marketing Daily, Karlene Lukovitz - Thursday, February 20, 2014
In addition to promoting McDonald's' coffee and breakfast menu, the new campai ...
- Dr Pepper's Santos TV Spot Quickly Pulls 98K+ Views
Marketing Daily, Karlene Lukovitz - Tuesday, February 18, 2014
Romeo Santos, the lone Latino in this year's campaign, is featured ...
- Lucky Charms Throws 50th Birthday Blowout
Marketing Daily, Karlene Lukovitz - Monday, February 17, 2014
A variety of ads, promotions and contests are being deployed during t ...
- BelVita Uses 3D Printing For Campaign Trophies
Marketing Daily, Karlene Lukovitz - Friday, February 14, 2014
Mondelez International's brand is running a campaign that celebrates "morning wins" throu ...
- Blue Diamond Runs Multimedia Olympics Campaign
Marketing Daily, Karlene Lukovitz - Friday, February 14, 2014
Blue Diamond ran TV spots and in-program features during nationally televised US ...
- Yoplait Greek Opts For Taste-Off Strategy
Marketing Daily, Karlene Lukovitz - Thursday, February 13, 2014
Instead of trying to go head-to-head in the Super Bowl arena, Gener ...
- Kraft Singles Touts Dropping Artificial Preservative
Marketing Daily, Karlene Lukovitz - Tuesday, February 11, 2014
The cheese brand announced that it has removed artificial preservative sorbic ac ...
- Evian Generates V-Day Social Messages For Fans
Marketing Daily, Karlene Lukovitz - Tuesday, February 11, 2014
Evian's latest effort to promote its "Live Young" brand mantra is ...
- ConAgra Exec: Pay-To-Play Among Key Social Trends
Marketing Daily, Karlene Lukovitz - Monday, February 10, 2014
Channel diversification will also continue, in part driven by new advertising a ...
- Sweethearts Candy Suggest Tweet To Personalize
Marketing Daily, Karlene Lukovitz - Friday, February 7, 2014
To order, consumers visit a dedicated Web site, www.neccotweethearts.com, where they c ...
- Coke, Green Mountain To Co-Sell Home Drinks Maker
Marketing Daily, Karlene Lukovitz - Thursday, February 6, 2014
In a move bound to shake up the traditional beverages industry, Coca-Co ...
- Pre-Olympics Survey Finds Sponsor Awareness Spotty
Marketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
They were given the option of saying they didn't know. Fully 4 ...
- GoGo SqueeZ Launches First National Media Program
Marketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
The brand campaign includes 30- and 15-second TV spots airing on networ ...
- Doritos Announces 'Crash The Super Bowl' Winner
Marketing Daily, Karlene Lukovitz - Monday, February 3, 2014
The winning 30-second spot -- showing a young boy tricking a neighb ...
- Emotional Expectations For Brands Reach New Highs
Marketing Daily, Karlene Lukovitz - Monday, February 3, 2014
Brand Keys' annual Customer Loyalty Engagement Index again confirms that overall dynam ...