- Fast-Growing Moe's Moves Into National TV
Marketing Daily, Karlene Lukovitz - Wednesday, April 30, 2014
Moe's has invested in a "significant" national cable buy for a n ...
- Qdoba, Firehouse Subs Among Leaders In Satisfaction
Marketing Daily, Karlene Lukovitz - Wednesday, April 30, 2014
Qdoba Mexican Grill, Firehouse Subs, Papa Murphy's and Raising Cane's ranked highe ...
- Mondelez Launches Soccer Push, Real-Time Video Studio
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Having announced multi-brand sponsorships with major North American soccer teams, organizations a ...
- Terra Chips' Indie Film Backing Paying Off
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Terra Chips is realizing significant positive exposure with Millennials and other k ...
- Demographics Expected To Drive Cold Cereal Comeback
Marketing Daily, Karlene Lukovitz - Friday, April 25, 2014
Hot cereals are a much smaller category (about $1.4 billion in 2013 ...
- Wendy's Fans Grab Chance To Be 'Screenwriters'
Marketing Daily, Karlene Lukovitz - Thursday, April 24, 2014
To promote its Italian-inspired Tuscan Chicken on Ciabatta sandwich, Wendy's came ...
- Post Honeycomb Instagram Push Features Teen Idol
Marketing Daily, Karlene Lukovitz - Wednesday, April 23, 2014
Each Monday between April 21 and May 26, Honeycomb's Instagram page, @HoneycombCerea ...
- Denny's, Nat Geo Kids Team On 'Adventure Menu'
Marketing Daily, Karlene Lukovitz - Wednesday, April 23, 2014
The "interactive" menus aim to encourage parents and kids to learn togethe ...
- Doritos Tests Mystery Flavors In Stores Nationwide
Marketing Daily, Karlene Lukovitz - Tuesday, April 22, 2014
Doritos is asking consumers to try all three flavors and vote f ...
- Bojangles Taps Sports Stars For Breakfast Wars
Marketing Daily, Karlene Lukovitz - Saturday, April 19, 2014
Bojangles' new television ads for its breakfast meals pits recognized sports figure ...
- Evian Unleashes Social Follow-Up To 'Baby & Me 2'
Marketing Daily, Karlene Lukovitz - Monday, April 21, 2014
In addition to having released a teaser video prior to debuting t ...
- Chipotle Ups Prices, As Food Costs Rise
Marketing Daily, Karlene Lukovitz - Thursday, April 17, 2014
Many restaurants - and grocery retailers - have held off increasing pric ...
- KFC Drives Millennial Buzz With Chicken Corsages
Marketing Daily, Karlene Lukovitz - Wednesday, April 16, 2014
Buyers receive the basics, including baby's breath, and a $5 voucher f ...
- McDonald's Launches McGriddles Push
Marketing Daily, Karlene Lukovitz - Wednesday, April 16, 2014
In the latest on the QSR breakfast wars, the campaign follows McDonald' ...
- Nestle USA In Hispanic Shopper Marketing Initiative
Marketing Daily, Karlene Lukovitz - Thursday, April 17, 2014
In the "Set the Table" campaign, running from April through December und ...
- Animated Characters Conceive Klondike Kandy Bars
Marketing Daily, Karlene Lukovitz - Tuesday, April 15, 2014
In the first TV/digital spot (viewable on YouTube), which appears to spo ...
- Domino's Launch Ads Extol Value Of Risks, Failures
Marketing Daily, Karlene Lukovitz - Monday, April 14, 2014
"Specialty Chicken shows we are not afraid to step out of o ...
- Taco Bell's Perception Rises; McDonald's' Dips
Marketing Daily, Karlene Lukovitz - Friday, April 11, 2014
As of April 4, Taco Bell, which said in February that ...
- Airheads Woos Millennials With New Campaign
Marketing Daily, Karlene Lukovitz - Thursday, April 10, 2014
The creative focuses on relatable, funny "airhead moments" designed to resonate wi ...
- SodaStream Targets Ocean Pollution, With Light Touch
Marketing Daily, Karlene Lukovitz - Wednesday, April 9, 2014
The aim is very much in earnest: To encourage consumers around t ...
- Pepsi To Launch Flavors With Real Sugar
Marketing Daily, Karlene Lukovitz - Wednesday, April 9, 2014
The real-sugar versions of Pepsi appear to be taking the place ...
- Southern Comfort In 'Go Drink Yourself' Social Promo
Marketing Daily, Karlene Lukovitz - Tuesday, April 8, 2014
To drive awareness and visits to its relaunched Web site, Southern Comfo ...
- Taco Bell Debuts 2nd Breakfast Spot
Marketing Daily, Karlene Lukovitz - Monday, April 7, 2014
Eight days after announcing the national rollout of its first breakfast me ...
- Wheat Thins Popped Makes Airy TV Debut
Marketing Daily, Karlene Lukovitz - Monday, April 7, 2014
The launch campaign for Wheat Thins Popped includes a humorous TV sp ...
- Mike's Hard Lemonade Moves To All-Digital Marketing
Marketing Daily, Karlene Lukovitz - Monday, April 7, 2014
Digital content channels were found to drive the brand's business "in surprisi ...
- Breyers Gelato Airing Vignettes During 'Parenthood'
Marketing Daily, Karlene Lukovitz - Thursday, April 3, 2014
All elements of the campaign are keyed to the concept of coupl ...
- Baskin-Robbins Dials Up Offerings, Marketing
Marketing Daily, Karlene Lukovitz - Wednesday, April 2, 2014
In the U.S., the 69-year-old ice cream brand continues to be strategical ...
- Spider-Man Meets His Baby Me In Latest Evian Video
Marketing Daily, Karlene Lukovitz - Thursday, April 3, 2014
Evian primed the social pump for this current entry in the n ...
- Gatorade Breaks 'Fierce' TV Ads During Madness Season
Marketing Daily, Karlene Lukovitz - Wednesday, April 2, 2014
The George ad, dubbed "Slam," shows the athlete flying by his opponen ...