- Dannon Signs As NFL's Official Yogurt Sponsor
Marketing Daily, Karlene Lukovitz - Thursday, July 31, 2014
The terms were not revealed, and no specific marketing programs have be ...
- Subway Leverages Fogle Cameo In 'Sharknado 2'
Marketing Daily, Karlene Lukovitz - Thursday, July 31, 2014
For weeks leading up to the premiere, Subway -- which describes Fogle ...
- Dunkin' In Multi-Element 'Shark Week' Partnership
Marketing Daily, Karlene Lukovitz - Tuesday, July 29, 2014
According to Hill Holliday VP director of experience design Jamie Scheu, th ...
- 'Share A Coke' Results Lead Summer Campaigns
Marketing Daily, Karlene Lukovitz - Monday, July 28, 2014
"The #shareacoke hashtag and campaign-specific Web site are smart content marketing play ...
- Tullamore Extends 'Parting Glass' Campaign
Marketing Daily, Karlene Lukovitz - Sunday, July 27, 2014
Tullamore D.E.W. Irish Whiskey has launched a global online contest seeking t ...
- Only Half of CMOs Feel Fairly Compensated
Marketing Daily, Karlene Lukovitz - Friday, July 25, 2014
Only 48% of chief marketing officers feel fairly compensated, according to t ...
- Tetley Continues To Score With Royal Social Promos
Marketing Daily, Karlene Lukovitz - Wednesday, July 23, 2014
Americans' fascination with all things British -- including the royal family a ...
- 'Transformative' Trends Drive 200+ Campbell Launches
Marketing Daily, Karlene Lukovitz - Tuesday, July 22, 2014
Campbell Soup Company will launch more than 200 products in its comi ...
- McD's 'B-Boy' Event Targets Young Asian-Americans
Marketing Daily, Karlene Lukovitz - Monday, July 21, 2014
In an example of employing nontraditional marketing to target multicultural audiences, McDonald ...
- Taco Bell Hops On Protein Craze
Marketing Daily, Karlene Lukovitz - Friday, July 11, 2014
With the Paleo Diet in full swing, and protein content being pump ...
- Dum Dums Creates Drumming App
Marketing Daily, Karlene Lukovitz - Thursday, July 10, 2014
The "Dum Dums Drums" app features the brand's mascot, Dum Dums Dr ...
- Skyy Encourages New Thinking In Routine Scenarios
Marketing Daily, Karlene Lukovitz - Wednesday, July 9, 2014
The TV spots are being aired nationally, starting July 9, on outle ...
- General Mills' Launches Stress Protein, Bold Snacks
Marketing Daily, Karlene Lukovitz - Tuesday, July 8, 2014
New products drove nearly 5% of the company's net U.S. retail sal ...
- Wendy's Offers New Twist On Pretzel Love Songs
Marketing Daily, Karlene Lukovitz - Monday, July 7, 2014
The first new video, featuring cliched scenes like a young couple singi ...
- Evian Turns Wimbledon Tweets Into Mini Music Videos
Marketing Daily, Karlene Lukovitz - Thursday, July 3, 2014
Some of the tweets from around the world were made into mus ...
- Grumpy Cat Meets Perky Honey Nut Cheerios Mascot
Marketing Daily, Karlene Lukovitz - Wednesday, July 2, 2014
In a new 30-second TV spot for General Mills's Honey Nut Cheerio ...
- Denny's Offers Branded, Remixed Atari Games
Marketing Daily, Karlene Lukovitz - Tuesday, July 1, 2014
The games -- designed primarily to attract Gen X consumers with familie ...