- Starbucks To Offer Delivery Service Via New App
Marketing Daily, Karlene Lukovitz - Friday, October 31, 2014
By next year's second half, Starbucks loyalty program members in at lea ...
- Papa John's Pushing Fritos-Topped Pizza
Marketing Daily, Karlene Lukovitz - Thursday, October 30, 2014
The brands said that the flavor combo made sense because Frito p ...
- 'Health-Committed' Consumers Represent Major Opportunities For Brands, Retailers
Marketing Daily, Karlene Lukovitz - Wednesday, October 29, 2014
People who are committed to healthful eating and lifestyles are well-informed abo ...
- Taco Bell's Social Goes Dark To Promote New Mobile Ordering App
Marketing Daily, Karlene Lukovitz - Tuesday, October 28, 2014
Taco Bell has replaced all standard content on its social channels, a ...
- Breakfast Wars Slow Dunkin' Brands' Momentum
Marketing Daily, Karlene Lukovitz - Monday, October 27, 2014
John Costello, president, global marketing and innovation for Dunkin' Brands, said t ...
- Baskin-Robbins In Tie-Ins With Hallmark Holiday Movie
Marketing Daily, Karlene Lukovitz - Sunday, October 26, 2014
Starting Nov. 1 and throughout the month, Baskin-Robbins will offer treats th ...
- Poland Spring Runs Video Campaign for NYC Marathon
Marketing Daily, Karlene Lukovitz - Thursday, October 23, 2014
The brand's marketing program includes a Yankees sponsorship, and an ongoing relationsh ...
- Coca-Cola Names De Quinto CMO To Succeed Retiring Tripodi
Marketing Daily, Karlene Lukovitz - Thursday, October 23, 2014
In its announcement, Coca-Cola stressed Tripodi's accomplishments, including the launch of "Op ...
- Pirate's Booty Joins Macy's Parade
Marketing Daily, Karlene Lukovitz - Wednesday, October 22, 2014
The 27-year-old B&G Foods brand will also run a "Share Yarrr Thanksgivi ...
- ACSI Finds Satisfaction With Food, Beverages, Household And Personal Products Declines
Marketing Daily, Karlene Lukovitz - Wednesday, October 22, 2014
"By further limiting buying power, stagnating wages haven't helped either," points o ...
- Pressures Mount On Coca-Cola, McDonald's
Marketing Daily, Karlene Lukovitz - Tuesday, October 21, 2014
Coca-Cola's revenue for its third quarter ended Sept. 26 declined to $11. ...
- Keurig Sweeps Offers Coffee Date With Donnie Wahlberg
Marketing Daily, Karlene Lukovitz - Friday, October 17, 2014
The cafe includes lounges, free beverage bars and photo-sharing opportunities. Celebrity "influencer ...
- Cinnamon Toast Crunch Campaign Leverages New Flavor, 30th Anniversary Retro Appeal
Marketing Daily, Karlene Lukovitz - Friday, October 17, 2014
"We are seeing an uptick in interest from both Millennial consumers w ...
- Women Have Growing Influence On Alcoholic Beverage Trends
Marketing Daily, Karlene Lukovitz - Wednesday, October 15, 2014
"We find women are increasing their knowledge of adult beverages, open ...
- Latest Diet Coke TV Spot Pairs Taylor Swift, Kittens
Marketing Daily, Karlene Lukovitz - Wednesday, October 15, 2014
The ad is the third TV spot for Diet Coke's "Get ...
- McDonald's Campaign Aims To Dispel Rumors, Create Healthier Perceptions Of Its Food
Marketing Daily, Karlene Lukovitz - Tuesday, October 14, 2014
In the campaign, tag-lined "Our Food. Your Questions.," the world's largest fast-fo ...
- King's Hawaiian Runs Halloween Party Promo
Marketing Daily, Karlene Lukovitz - Monday, October 13, 2014
The promotion is employing a sweepstakes, with a grand prize of ...
- Report Finds CMOs (and CSOs) Need to Accelerate Change
Marketing Daily, Karlene Lukovitz - Friday, October 10, 2014
The report concludes that "a significant portion" of chief marketing officers/CMOs a ...
- Musselman's Applesauce Hits Late-Night TV
Marketing Daily, Karlene Lukovitz - Thursday, October 9, 2014
The $1 million-plus campaign includes three 15-second spots being aired primarily ...
- Chobani Feeling Its Oats With Launches Aplenty
Marketing Daily, Karlene Lukovitz - Thursday, October 9, 2014
Chobani Greek Yogurt Oats is the latest of several product launches aim ...
- Big Brands Team On Platform To Drive Sustainability
Marketing Daily, Karlene Lukovitz - Tuesday, October 7, 2014
Collectively's ultimate aim is to offer a mass media-like channel that c ...
- Canadian Cheerios Ads Build On Diversity Theme
Marketing Daily, Karlene Lukovitz - Tuesday, October 7, 2014
The campaign - dubbed "The Cheerios Effect" after the natural phenomenon where ...
- Wendy's Runs Faux Cause Campaign For Pulled Pork
Marketing Daily, Karlene Lukovitz - Sunday, October 5, 2014
Wendy's is promoting its new, limited-time barbequed pulled-pork menu items with ...
- Denny's Launching Animated 'Grand Slams' Series
Marketing Daily, Karlene Lukovitz - Friday, October 3, 2014
Denny's and Stoopid Buddy Stoodios have created an animated video series, "T ...
- Mondelez Accelerates Mix Shift Via Google Video Deal
Marketing Daily, Karlene Lukovitz - Wednesday, October 1, 2014
Mondelez International has signed a global online video agreement with Google ...