- New Weight Watchers Campaign Offers 'Help For The Hard Part'
Marketing Daily, Karlene Lukovitz - Friday, November 28, 2014
Struggling to compete with weight-loss apps, Weight Watchers is not only getti ...
- McDonald's, KFC Lead Restaurant Chains In Social Media Performance
Marketing Daily, Karlene Lukovitz - Tuesday, November 25, 2014
The top three restaurant brands performed strongly on every metric studied duri ...
- Tim Hortons Taps Social Stars For Tacky-Sweater Campaign
Marketing Daily, Karlene Lukovitz - Monday, November 24, 2014
The chain has rolled out a special cup design inspired by ...
- Dunkin' Focused On Mobile Future As It Hits DD Perks And App Milestones
Marketing Daily, Karlene Lukovitz - Monday, November 24, 2014
The brand will thank its two-millionth DD Perks member with an "Ultima ...
- Bob Evans Intros 'Broasted' Chicken With Video, Digital Campaign
Marketing Daily, Karlene Lukovitz - Thursday, November 20, 2014
The campaign, from the Pittsburgh-based Brunner agency, targets consumers 25 to 4 ...
- General Mills Settles Suit Over '100% Natural' Claim
Marketing Daily, Karlene Lukovitz - Thursday, November 20, 2014
The products in question contained high-maltose corn syrup and maltodextrin, ingredients th ...
- Wendy's Makes Epic Deal Out Of Trivial Tweets
Marketing Daily, Karlene Lukovitz - Wednesday, November 19, 2014
To promote the limited-time return of its Bacon Portabella Melt, Wendy's r ...
- Cheetos' Branded Exhibition Soccer Team Has Strong Kickoff
Marketing Daily, Karlene Lukovitz - Monday, November 17, 2014
Countless brands invest in all kinds of sports sponsorships. But Cheetos h ...
- Kellogg's Draws Conservative Heat for Frosted Flakes' Gay Pride Support
Marketing Daily, Karlene Lukovitz - Thursday, November 13, 2014
The ad, headlined "Wear Your Stripes with Pride," features Frosted Flakes masc ...
- ConAgra Uses Search-Based Planner To Leverage Recipes Across Platforms
Marketing Daily, Karlene Lukovitz - Wednesday, November 12, 2014
ReadySetEat - a user-friendly recipe finder designed to enable busy consumers ...
- Chobani Sponsoring Food Product Incubator Program
Marketing Daily, Karlene Lukovitz - Wednesday, November 12, 2014
The six-month incubator program will be based in New York City, ...
- Study Profiles People By How They Consume Food News
Marketing Daily, Karlene Lukovitz - Monday, November 10, 2014
When it comes to how Americans ingest news about food, there a ...
- Unexpectedly, PepsiCo President Abdalla To Retire At Year-End
Marketing Daily, Karlene Lukovitz - Friday, November 7, 2014
Abdalla was widely viewed as a possible successor to chairman and C ...
- Food Industry Wins Two GMO Labeling Battles, But The Consumer Perception War Stretches Ahead
Marketing Daily, Karlene Lukovitz - Thursday, November 6, 2014
The food industry is relieved that measures that would have required disclosi ...
- Berkeley Passes Nation's First Tax on Sugary Beverages; S.F. Measure Fails
Marketing Daily, Karlene Lukovitz - Wednesday, November 5, 2014
Berkeley, Calif., has become the first U.S. city to pass a measu ...
- Sparkling Ice Launches Campaign Featuring NBA MVP Kevin Durant
Marketing Daily, Karlene Lukovitz - Tuesday, November 4, 2014
The initial elements include a digital campaign (screen capture here) on ESPN.c ...
- Subway's Original Gifs Spread The Love On National Sandwich Day
Marketing Daily, Karlene Lukovitz - Tuesday, November 4, 2014
Subway got the ball rolling by posting a teaser gif on No ...