- Vita Coco Offers Hotline (Sometimes) Staffed By Marshawn Lynch
Marketing Daily, Karlene Lukovitz - Friday, January 30, 2015
It promoted the hotline with a video featuring Lynch taking calls ...
- PepsiCo's Winning Retail Game Plan Allows For Few Time-Outs
Marketing Daily, Karlene Lukovitz - Friday, January 30, 2015
No company has more invested in the Super Bowl than PepsiCo, a ...
- Full Game Ad: McDonald's To Accept Lovin' Gestures As Payment
Marketing Daily, Karlene Lukovitz - Friday, January 30, 2015
Today McDonald's released the full 60-second ad -- and it turns ou ...
- Chipotle Snags More Famous Authors For Round Two Of On-Package Essays
Marketing Daily, Karlene Lukovitz - Wednesday, January 28, 2015
The concept of exposing the restaurant chain's customers to stimulating and entertaini ...
- MilkPEP 'Get Real' Campaign Tapping Social To Battle Misconceptions
Marketing Daily, Karlene Lukovitz - Thursday, January 29, 2015
Dairy farmers and other members of the industry, plus veterinarians, scientists a ...
- McDonald's Super Bowl Ad Sneak Peek Promises 'New Form of Payment'
Marketing Daily, Karlene Lukovitz - Tuesday, January 27, 2015
The 30-second sneak peek video shows several different customers laughing and expressi ...
- Coke Airing Super Bowl Ad Teasers on TV; Also Offering Supporting Videos Online
Marketing Daily, Karlene Lukovitz - Monday, January 26, 2015
The goals of the ad are nothing less than to "tackle t ...
- Skittles Releases Second Teaser for Super Bowl
Marketing Daily, Karlene Lukovitz - Thursday, January 22, 2015
The new video shows folks in a small town interrupting their dai ...
- Snapchat Story, Pre-Game Spot To Support New Mtn Dew Kickstart Flavors
Marketing Daily, Karlene Lukovitz - Friday, January 23, 2015
The line has become one of PepsiCo's most successful beverage introductions ...
- Tanqueray 'Trunk Show' To Feature Entrepreneurial Mentoring Panel
Marketing Daily, Karlene Lukovitz - Wednesday, January 21, 2015
The "Tanqueray Trunk Shows" will be held in six markets. They laun ...
- Snickers Teases Super Bowl Ad; Challenges Fans To Trigger Pre-Game Full-Ad Release
Marketing Daily, Karlene Lukovitz - Thursday, January 22, 2015
Scheduled to air in the game's first quarter, the ad is t ...
- Kellogg Seeks Input In New 'Open for Breakfast' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 20, 2015
The new campaign is the latest example of major brands' focus ...
- DiGiorno Taps Terry Bradshaw For Online Super Bowl Push
Marketing Daily, Karlene Lukovitz - Monday, January 19, 2015
The brand's @DiGiornoPizza Twitter site is being called a "PreGiorno Tweetline" betwe ...
- Gorton's Teams With SparkPeople On 'Realistic Resolution' Challenge
Marketing Daily, Karlene Lukovitz - Friday, January 16, 2015
The program is designed to increase awareness of the benefits of Gorton ...
- Dunnhumby: Fermented, Small-Batch Among 2015's Biggest Food Trends
Marketing Daily, Karlene Lukovitz - Thursday, January 15, 2015
"Responsibly produced" claims -- including Fair Trade Certified, Certified Organic, free ran ...
- Wendy's Drops Soda From Kids' Menus
Marketing Daily, Karlene Lukovitz - Friday, January 16, 2015
But groups are still urging Wendy's and others to make more nutrition ...
- Pizza Hut, MillerCoors Launching Gluten-Free Offerings
Marketing Daily, Karlene Lukovitz - Thursday, January 15, 2015
Marketing for the gluten-free launch will include public relations, promotion on Piz ...
- Newly Revived M&M's Crispy Debuts On TV
Marketing Daily, Karlene Lukovitz - Wednesday, January 14, 2015
The creative shows the M&M's brand character "Red" instructing fellow character "Yello ...
- Organic Offerings Expected To Help Frozen Meals Category
Marketing Daily, Karlene Lukovitz - Tuesday, January 13, 2015
Together, frozen dinners and entrees, pizzas, side dishes and appetizers/snacks saw U. ...
- Tostitos NFL Video Series Stars Philly Coach Chip Kelly
Marketing Daily, Karlene Lukovitz - Monday, January 12, 2015
In 10 different 15-second videos, Kelly feigns increasing desperation and frustration ...
- Coca-Cola To Cut 1,600-1,800 Jobs Worldwide; McD's Confirms U.S. Job Cuts Coming In Q1
Marketing Daily, Karlene Lukovitz - Thursday, January 8, 2015
It also comes on the heels of McDonald's' confirmation that it's cutti ...
- Keurig Snaps Up Dr Pepper Snapple For Its Home Soda Machine
Marketing Daily, Karlene Lukovitz - Wednesday, January 7, 2015
The multiyear deal, announced Wednesday morning, means that carbonated DPS brands wi ...
- Avocados From Mexico: A Fresh Super Bowl Entry
Marketing Daily, Karlene Lukovitz - Wednesday, January 7, 2015
In short, the Mexican avocado industry, through AFM, its Irving, Texas-based marketi ...
- Dannon Bumps Stamos With Cam Newton For Male-Targeted Oikos Product Launch
Marketing Daily, Karlene Lukovitz - Monday, January 5, 2015
The brand reported that it will also be a presenting sponsor ...
- Doritos Releases 'Crash the Super Bowl' Finalists
Marketing Daily, Karlene Lukovitz - Tuesday, January 6, 2015
Of the 10 ads, six feature babies or kids (including -- spoil ...
- Reese's Social Campaign Stars Jeff Foxworthy; Includes In-Store Texting
Marketing Daily, Karlene Lukovitz - Friday, January 2, 2015
The Hershey's candy brand, which sponsors several college football events, has creat ...
- Taco Bell To Give Away 1M Doritos With Mobile Orders in January
Marketing Daily, Karlene Lukovitz - Friday, January 2, 2015
The chain will give away up to 1 million of the tac ...
- 2014's Top Stories Reflect Turning Point For Food, Beverage CPGs
Marketing Daily, Karlene Lukovitz - Friday, January 2, 2015
U.S. sales trends and overall financials often underlined the increasingly undeniable reali ...