- Celebs, Sports Stars Pushing Fruit, Veggies In Partnership For Healthier America Campaign
Marketing Daily, Karlene Lukovitz - Friday, February 27, 2015
"FNV was inspired by big consumer brands, whose tactics are relentless, compellin ...
- Favorite Restaurant Brands: In Sandwiches, Jason's Deli Makes #1; C Stores Encroaching
Marketing Daily, Karlene Lukovitz - Thursday, February 26, 2015
Jason's, which was founded in 1976 and has grown to more th ...
- Stonyfield Targets Moms On Kids' Milestones Via BabyCenter Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, February 25, 2015
It's critical for the organic yogurt maker to reach mothers precisely ...
- PepsiCo Running Video Contest With LinkedIn To Recruit For Content Marketing
Marketing Daily, Karlene Lukovitz - Monday, February 23, 2015
To enter, U.S. college and university students can create a short vide ...
- Coke Launches Global Campaign To Mark Bottle's 100th
Marketing Daily, Karlene Lukovitz - Monday, February 23, 2015
One ad, "Together," by video director and fine art photographer David LaChapell ...
- 42% Of Millennials Think Private-Label Foods Are More Innovative
Marketing Daily, Karlene Lukovitz - Saturday, February 21, 2015
"We're seeing a shift in consumer thinking at the grocery store," su ...
- McDonald's 'Pay With Lovin' Pays Off In WOM, Intent
Marketing Daily, Karlene Lukovitz - Friday, February 20, 2015
Word-of-mouth reached its second-highest levels in about 18 months at the e ...
- Nestle To Remove Artificial Colors, Flavors From Chocolate Brands
Marketing Daily, Karlene Lukovitz - Wednesday, February 18, 2015
The latest company to jump on the bandwagon is Nestle USA, whi ...
- Red Robin Invites The Pope To Come For A Bite ... Six Months Too Early
Marketing Daily, Karlene Lukovitz - Tuesday, February 17, 2015
The schtick: If the pope accepts and visits any U.S. Red Rob ...
- Fiji Water Launches Its First Television Campaign
Marketing Daily, Karlene Lukovitz - Monday, February 16, 2015
The campaign was developed by FireStation, the in-house ad agency of Stewa ...
- ConAgra Names New CEO, Lowers Earnings Guidance
Marketing Daily, Karlene Lukovitz - Friday, February 13, 2015
Prior to Hillshire Brands, Sean Connolly served as CEO for Sara L ...
- Capri Sun Replaces HFCS With Sugar; Preps New Marketing
Marketing Daily, Karlene Lukovitz - Monday, February 16, 2015
Greg Guidotti, Kraft's senior director for ready-to-drink beverages, says Capri Sun h ...
- Kraft's CMO Among Execs Leaving As New CEO Changes Management Team
Marketing Daily, Karlene Lukovitz - Friday, February 13, 2015
Deanie Elsner became its first CMO in February 2013. The company stress ...
- Perrier Creates Virtual And In-Store Party Destination
Marketing Daily, Karlene Lukovitz - Wednesday, February 11, 2015
A new campaign for Perrier mineral water features "District Perrier," a par ...
- Sargento Teams With Food Network On First 'Chopped At Home' Challenge
Marketing Daily, Karlene Lukovitz - Wednesday, February 11, 2015
The champion will be determined by a panel-judged cookoff of the fo ...
- Hillshire Farm Naturals Offers Money-Back Guarantee
Marketing Daily, Karlene Lukovitz - Monday, February 9, 2015
This marks the first money-back guarantee offer not only for Hillshire Far ...
- Brand Keys CLEI 2015: Emotional Values More Critical Than Ever In Driving Customer Loyalty
Marketing Daily, Karlene Lukovitz - Monday, February 9, 2015
"Those that are better at identifying customers' expectations and connecting with th ...
- Pepsi To Debut Music Platform During Grammys
Marketing Daily, Karlene Lukovitz - Thursday, February 5, 2015
The brand, a longtime sponsor of the awards, will air multiple a ...
- Coke Suspends Automated Campaign After Being Tricked Into Tweeting From 'Mein Kampf'
Marketing Daily, Karlene Lukovitz - Thursday, February 5, 2015
Gawker tweeted a white supremacist slogan adapted from Adolf Hitler's "Mein Kamp ...
- Chobani Expands 'Grassroots' Approach, Products, As Greek Competition Mounts, Category Slows
Marketing Daily, Karlene Lukovitz - Thursday, February 5, 2015
Peter McGuinness, Chobani's chief marketing and brand officer, has also said th ...
- U.S. Spirits Sales: Growing, But At A Slower Pace
Marketing Daily, Karlene Lukovitz - Wednesday, February 4, 2015
The "premiumization" trend -- sales growth driven by higher-priced spirits, particularly with ...
- Coke Unleashes Social Tech Options Following Its Super Bowl Ad
Marketing Daily, Karlene Lukovitz - Monday, February 2, 2015
A digital spill timed to begin as the ad concluded spread throu ...
- Court Upholds FTC Ruling That Some POM Wonderful Ads Were Deceptive
Marketing Daily, Karlene Lukovitz - Monday, February 2, 2015
In an opinion for the three-judge panel, judge Sri Srinivasan wrote th ...