- Popeyes' Facial Recognition App Lets Fans Try To Stare Down Rooster
Marketing Daily, Karlene Lukovitz - Tuesday, March 31, 2015
The campaign for the Red Stick Chicken (breaded chicken tenderloins marinated ...
- Mountain Dew Launches Its First Global Campaign, Reviving 'Do the Dew'
Marketing Daily, Karlene Lukovitz - Monday, March 30, 2015
The global effort is being kicked off with two shareable videos direct ...
- Unilever Launching 16 New Frozen Treats
Marketing Daily, Karlene Lukovitz - Friday, March 27, 2015
The new twists include a special edition of Popsicles tying in wi ...
- Martha Stewart Raps For Arm & Hammer
Marketing Daily, Karlene Lukovitz - Thursday, March 26, 2015
There are also "how-to" videos with Stewart voiceovers that demonstrate how ...
- Food Industry Just Starting To Digest Kraft, Heinz Merger Implications
Marketing Daily, Karlene Lukovitz - Thursday, March 26, 2015
Here's some food for thought, based on "Marketing Daily"'s interviews with consultan ...
- Friendly's Launches 'Come Get Happy' TV Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, March 24, 2015
The new TV spots will appear on network and cable outlets througho ...
- Taco Bell Employs Au Courant Rebel Spirit Theme For Latest Breakfast Ads
Marketing Daily, Karlene Lukovitz - Wednesday, March 25, 2015
The new ads from Deutsch L.A. are also satiric, but in ...
- BK Deploying Emoji Keyboard, Ad Barrage As It Adds Chicken Fries To Permanent Menu
Marketing Daily, Karlene Lukovitz - Monday, March 23, 2015
Last week, BK sent a chicken on tour to determine whether s ...
- Will Ferrell's Little Debbie Stunt on 'Jimmy Fallon' Was 'Delightful Surprise,' Says Brand
Marketing Daily, Karlene Lukovitz - Friday, March 20, 2015
In under two days, the video clip of Ferrell's first "Tonight Sho ...
- Tostitos Offering Dip Freebie To Folks Named Chip
Marketing Daily, Karlene Lukovitz - Thursday, March 19, 2015
The Frito-Lay brand is inviting Chips to visit www.EveryChipGetsADip.com between March ...
- Lay's Wavy Creating First Pinterest-Based Cookbook
Marketing Daily, Karlene Lukovitz - Wednesday, March 18, 2015
By spotlighting the range of the brand's flavors, the cookbook's launch ...
- Jameson Pioneers 3D Social Video For St. Patrick's Day Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, March 17, 2015
The brand is sending photos to Facebook users who are in ...
- Elaborate Woodcuts Convey Jagermeister's Craft, Complexity
Marketing Daily, Karlene Lukovitz - Monday, March 16, 2015
The brand's new "56 Parts. Best as One" campaign, from the Deuts ...
- Gevalia Jumps On Hot Trends With Iced Coffee With Almond Milk
Marketing Daily, Karlene Lukovitz - Friday, March 13, 2015
Gevalia is kicking off the launch with samples offered at "interactive i ...
- U.S. CPGs Grew 2.1% in 2014; Smaller Players Continue To Grab Share
Marketing Daily, Karlene Lukovitz - Friday, March 13, 2015
One key finding: Small- and midsize companies continue to carve market sha ...
- Buffalo Wild Wings Leverages NCAA Partnership To Max With Tailored TV Ads, Multiplatform Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, March 11, 2015
The campaign -- the chain's first work from its new agency, Chiat/D ...
- Kraft Rolls Out Recipe Hub, Content Marketing Program For 'Strapped' Consumers
Marketing Daily, Karlene Lukovitz - Tuesday, March 10, 2015
While budget-conscious -- or what Kraft calls "strapped" -- consumers, along wi ...
- 3 Musketeers Characters Are Back For National Video-Driven Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, March 10, 2015
The "Why 3?" campaign is built around four humorous videos answering th ...
- Mountain Dew Takes Fans Snowboarding Via Virtual Reality
Marketing Daily, Karlene Lukovitz - Friday, March 6, 2015
Yes, snow actually can be fun (sometimes). Those needing a reminder c ...
- Johnnie Walker Unveils Smart Bottle That Sends Marketing Messages
Marketing Daily, Karlene Lukovitz - Thursday, March 5, 2015
Johnnie Walker's premier Blue Label blend has unveiled a prototype "smart bottl ...
- McDonald's' Latest Move: Food Sourcing Policies Limiting Antibiotics, Hormones
Marketing Daily, Karlene Lukovitz - Thursday, March 5, 2015
Beleaguered McDonald's is aggressively stepping up its efforts to reassure consumers abo ...
- Bolthouse Farms Challenge Aims To Drive 1M Fruit, Vegetable Images Posted Per Day
Marketing Daily, Karlene Lukovitz - Tuesday, March 3, 2015
"We believe that by sharing more images of fruits and veggies onlin ...
- Organic Brands Take On Conventional Farming With 'Old MacDonald' Satire
Marketing Daily, Karlene Lukovitz - Monday, March 2, 2015
"In a playful way, our new video turns the spotlight on t ...