- Johnnie Walker Hooks Up With 'Johnny Drama' From 'Entourage'
Marketing Daily, Karlene Lukovitz - Wednesday, April 29, 2015
The premise: Johnny Drama dreams that he's been made the new fa ...
- Minute Maid Latest Brand To Empathize With 'Perfect' Parenting Pressures
Marketing Daily, Karlene Lukovitz - Tuesday, April 28, 2015
Minute Maid's creative, developed with Doner Detroit, takes a sort of "It ...
- Jolly Time Campaign Encourages 'Unplugged' Popcorn Time Together
Marketing Daily, Karlene Lukovitz - Tuesday, April 28, 2015
Starting April 28, consumers can share their ideas and stories about wa ...
- Diet Pepsi Ditching Aspartame In The U.S.
Marketing Daily, Karlene Lukovitz - Friday, April 24, 2015
Research has shown that Americans have very negative perceptions of the artifici ...
- Butterfinger Extends Pacquiao Campaign With Commemorative Portrait
Marketing Daily, Karlene Lukovitz - Thursday, April 23, 2015
The premise is that he's training to help Butterfinger Cups, which ha ...
- Greeks Bear Gifts: 2014's Biggest Consumables Launches Dominated By Yogurts
Marketing Daily, Karlene Lukovitz - Wednesday, April 22, 2015
The Bud Light Lime brand, a leader in leveraging Millennials' thirst f ...
- Which Food and Beverage 'Power Brands' Are Really Winners ... And Why?
Marketing Daily, Karlene Lukovitz - Tuesday, April 21, 2015
The legacy brands that are most likely to keep thriving in t ...
- Pure Leaf Iced Tea Debuts First TV Spot
Marketing Daily, Karlene Lukovitz - Monday, April 20, 2015
The spot's creative, from Anomaly, underscores the brand's key differentiator -- th ...
- Plum Organics' First National Campaign Seeks To Catalyze 'Unfiltered' Sharing Among Parents
Marketing Daily, Karlene Lukovitz - Monday, April 20, 2015
The "Parenting Unfiltered" campaign is designed to acknowledge and celebrate the reali ...
- Condiments Fight: Heinz And French's Facing Off
Marketing Daily, Karlene Lukovitz - Thursday, April 16, 2015
Heinz's yellow mustard initiative is one of the top "big bets" ...
- Subway In Promo Partnership With New 'Avengers' Flick
Marketing Daily, Karlene Lukovitz - Tuesday, April 14, 2015
Now through May 31, while supplies last, Subway is offering limited-edition, movie-them ...
- Coke Expanding 'Share A Coke' For Summer 2015
Marketing Daily, Karlene Lukovitz - Monday, April 13, 2015
This time, the number of popular U.S. first names on bottles wi ...
- Maxwell House In Multi-Race Sponsorship Of Waltrip NASCAR Team
Marketing Daily, Karlene Lukovitz - Sunday, April 12, 2015
Two-time Daytona 500 champion Michael Waltrip reports that he will be tweeti ...
- Riunite Wants to Stop Being A Bestseller That Millennials Have Never Heard Of
Marketing Daily, Karlene Lukovitz - Monday, April 13, 2015
"Think of that: Many millions of people actually do enjoy a fizz ...
- Snickers Enlists YouTube Vloggers Around the Globe For Funny 'You're Not You' Takes
Marketing Daily, Karlene Lukovitz - Thursday, April 9, 2015
"Between them, the international vloggers in this campaign have over 7 milli ...
- Coca-Cola Takes Top Marketer and Top Brand In Global Effie Index
Marketing Daily, Karlene Lukovitz - Wednesday, April 8, 2015
Vodafone jumped to second place, bumping McDonald's down to third in t ...
- McDonald's, Coke, Bud Among Q1's Top Ace Ads
Marketing Daily, Karlene Lukovitz - Tuesday, April 7, 2015
The spot was not only the top-scoring ad of the Super Bow ...
- Dunkin' Promotes New Flavors With In-Store $1,000 Prizes
Marketing Daily, Karlene Lukovitz - Monday, April 6, 2015
Baskin-Robbins-inspired Cookie Dough and Butter Pecan coffee and latte flavors are returni ...
- Gatorade's #BeLikeMike Revival Campaign at 21.5M Views And Counting
Marketing Daily, Karlene Lukovitz - Friday, April 3, 2015
Supported by a full-page takeover on the NBA section of ESPN.com, t ...
- Subway's Latest Jared Campaign Updates His Story, With Millennials In Mind
Marketing Daily, Karlene Lukovitz - Friday, April 3, 2015
The latest example is "Jared's Journey," a new 30-second TV spot/video th ...
- Denny's' New Kids' Menus Feature Interactive Games With DreamWorks Characters
Marketing Daily, Karlene Lukovitz - Wednesday, April 1, 2015
Denny's will support the DreamWorks partnership with in-store marketing, as well ...