- Outback Uses Instagram, TV To Make Its Steaks Stars Again
Marketing Daily, Karlene Lukovitz - Friday, May 29, 2015
The brand's steak "authority" is being dramatized by urging consumers to si ...
- Kellogg's Ranked Most Reputable U.S. Consumer Company
Marketing Daily, Karlene Lukovitz - Thursday, May 28, 2015
The other companies in the top 10, in order, are: Lego, Fru ...
- McDonald's, Coca-Cola, Bud Lead BrandZ Consumables Rankings
Marketing Daily, Karlene Lukovitz - Wednesday, May 27, 2015
McDonald's may be struggling to revive its mojo in the U.S., a ...
- Kelley O'Hara Is Latest 'Built With Chocolate Milk' Sports Star
Marketing Daily, Karlene Lukovitz - Tuesday, May 26, 2015
The TV creative and videos, including behind-the-scenes footage, are being featured ...
- Hawaii Leverages UGC, Social To Spotlight Spontaneous Island Experiences
Marketing Daily, Karlene Lukovitz - Tuesday, May 26, 2015
Hawaii attracted 8.3 million visitors in 2014, up 1.3%. Still, out ...
- Ketchup Dominates Memorial Day Condiment Sales
Marketing Daily, Karlene Lukovitz - Thursday, May 21, 2015
Ketchup also enjoyed a volume lift. Leading up to the holiday, 4 ...
- Nick Cannon, Jimmy Fallon Help Snapple Promote @LOVESNAPPLE social campaign
Marketing Daily, Karlene Lukovitz - Wednesday, May 20, 2015
To help drive sales during its peak summer season, the brand ...
- KFC 'Brings Back' The Colonel, And Even The Word 'Fried,' For 75th Anniversary
Marketing Daily, Karlene Lukovitz - Wednesday, May 20, 2015
In the first TV spot, "The State of Kentucky Fried Chicken Address ...
- Hormel Natural Choice Taps Judy Greer For 'Relaunch' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 19, 2015
The print ads for the new "Make the Natural Choice" campaign, fr ...
- Study Finds Half of Consumers Think Organic Labeling Is An Excuse To Charge More
Marketing Daily, Karlene Lukovitz - Friday, May 15, 2015
More than a third (38%) of all consumers report that they vi ...
- Planters NUT-rition Launching First National Campaign Since 2012, Along With Updated Packaging
Marketing Daily, Karlene Lukovitz - Thursday, May 14, 2015
The brand's new packaging, debuting this month, now includes a prominent ar ...
- Oscar Mayer Prescribes Deli Fresh As Sane Lunch Solution Amid Life's Everyday Chaos
Marketing Daily, Karlene Lukovitz - Wednesday, May 13, 2015
All of the social channels, including YouTube, as well as the campai ...
- Newtons Gets Hip With Video Series; Ties In With Feeding America
Marketing Daily, Karlene Lukovitz - Tuesday, May 12, 2015
"Now We're Newtons" is being supported by a content syndication plan throu ...
- GoGo SqueeZ Expands Marketing With $12M 'Goodness On The Go' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 12, 2015
This year's expanded, $12-million campaign began with television, print and digital a ...
- Mars Supports Added Sugars Labeling, 10% Intake Limit Guideline
Marketing Daily, Karlene Lukovitz - Friday, May 8, 2015
Industry food and beverage associations have strongly opposed an added-sugars label callou ...
- Kraft: Packaged McCafe On Track To Be Company's Biggest Launch To Date
Marketing Daily, Karlene Lukovitz - Friday, May 8, 2015
"McCafe packaged coffee is performing very well in-market," Adam Butler, marketing direct ...
- Chipotle To Print Winning Student Essays On Packages
Marketing Daily, Karlene Lukovitz - Wednesday, May 6, 2015
Through May 31, middle school and high school students ages 13 ...
- Justin Timberlake Plays A Lime For Sauza 901
Marketing Daily, Karlene Lukovitz - Tuesday, May 5, 2015
In addition to his music and acting careers, he is the found ...
- McDonald's Restructuring, Accelerating Refranchising; Testing Delivery in N.Y.
Marketing Daily, Karlene Lukovitz - Monday, May 4, 2015
Acknowledging that the company's recent performance has been "poor," CEO Steve Easterbro ...
- Patron Debuts Virtual Reality Experience On Cinco de Mayo
Marketing Daily, Karlene Lukovitz - Tuesday, May 5, 2015
Inspired by the Patron logo's bee symbol, the film offers a bee's-e ...
- Chobani Launches Lifestyle-Themed Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 1, 2015
The ads, which will run on television during prime time through t ...
- Skyy Vodka Expands 'Toast To Marriage' Campaign In Advance Of Supreme Court Decision
Marketing Daily, Karlene Lukovitz - Friday, May 1, 2015
"For a vodka brand born in San Francisco, one of the pioneeri ...