- Top 100 CPG Brands' Sales, Market Share Down, Even As Overall Categories Grow
Marketing Daily, Karlene Lukovitz - Wednesday, September 30, 2015
Nearly two-thirds of the top 100 CPG brands tracked by Catalina suffer ...
- Chobani Debuts New Flip TV Spot, Follows Sales Jump
Marketing Daily, Karlene Lukovitz - Monday, September 28, 2015
Chobani is now launching a TV spot for a new seasonal Fl ...
- Reddi-wip Builds On Successful Concept With #ShareTheJoy
Marketing Daily, Karlene Lukovitz - Monday, September 28, 2015
The $4.2-million forerunner campaign that launched in 2013 was developed to increa ...
- E-Commerce Key In General Mills' Growth Strategy
Marketing Daily, Karlene Lukovitz - Friday, September 25, 2015
The executives confirmed that General Mills is investing to increase its e-commer ...
- Snickers Bars Call Out Hunger Symptoms
Marketing Daily, Karlene Lukovitz - Wednesday, September 23, 2015
The Mars brand is replacing the logo on many of its ba ...
- Coca-Cola Reveals It's Spent $119M On Health Research Since 2010
Marketing Daily, Karlene Lukovitz - Tuesday, September 22, 2015
Now the company, which has acknowledged that its stated goal of helpi ...
- Luvo Ads Get Fresh To Change Minds About Frozen Meals
Marketing Daily, Karlene Lukovitz - Monday, September 21, 2015
"Get Fresh in the Freezer Aisle" uses humorous innuendo to position Lu ...
- Krispy Kreme Goes Mobile With 'Talk Like A Pirate Day' Promo
Marketing Daily, Karlene Lukovitz - Friday, September 18, 2015
The offer: Customers who visit one of the participating Krispy Kreme stor ...
- Oscar Mayer Offers (Real) Dating App For Bacon Lovers
Marketing Daily, Karlene Lukovitz - Thursday, September 17, 2015
The app is being promoted on Oscar Mayer's Facebook and Twitter channe ...
- Limited-Edition Rainbow Doritos Support LGBT Youth
Marketing Daily, Karlene Lukovitz - Friday, September 18, 2015
The special chips won't be available in stores. Instead, consumers who dona ...
- Mtn Dew Jumps On New Snapchat Lenses
Marketing Daily, Karlene Lukovitz - Wednesday, September 16, 2015
Lenses, introduced on Sept. 15, recognizes a user's face during selfie snappin ...
- New Quiznos Parody Video Pulls 1.4 Million Views In First Week
Marketing Daily, Karlene Lukovitz - Monday, September 14, 2015
This is the latest offering from the QSR's Toasty.TV microsite, launched la ...
- Buffalo Wild Wings Stages Live Surprises With Sports Stars, B-Dubs Fans
Marketing Daily, Karlene Lukovitz - Friday, September 11, 2015
Buffalo Wild Wings (aka "B-Dubs") recently stunned the members of a loc ...
- Doritos Announces 'Crash The Super Bowl' Swan Song
Marketing Daily, Karlene Lukovitz - Thursday, September 10, 2015
The company said that the final version will be the "most audaciou ...
- Mondelez to Increase Healthy Snacks, Marketing Spending, E-commerce
Marketing Daily, Karlene Lukovitz - Thursday, September 10, 2015
The plan calls for dedicating about 70% of new product development ...
- NYC Becomes First U.S. City To Require Restaurant Menu Salt Warnings
Marketing Daily, Karlene Lukovitz - Wednesday, September 9, 2015
That makes New York the first U.S. city to pass such ...
- Relaunching Hydrox Cozies Up To Mondelez-Bashing Trump
Marketing Daily, Karlene Lukovitz - Tuesday, September 8, 2015
In August, Trump told the press that he would never eat ...
- 'Daily Porkcast' Combines Weather Updates, Recipes
Marketing Daily, Karlene Lukovitz - Wednesday, September 9, 2015
Seven top chefs each created a recipe for the tool that sui ...
- Coke Celebrates Latino Culture; Diet Coke Launches 'ReTweets of Love'
Marketing Daily, Karlene Lukovitz - Tuesday, September 8, 2015
The campaign encourages Latino fans to use #OrgullosoDeSer and #[InsertLastName] to po ...
- Wingstop TV, Radio Spots For New Variety Feature Real Fan Tweets
Marketing Daily, Karlene Lukovitz - Thursday, September 3, 2015
On social media, the QSR brand is sending personalized gift packs ...
- Nestle Nido Targets Bicultural Hispanic Moms On BabyCenter
Marketing Daily, Karlene Lukovitz - Tuesday, September 1, 2015
To reach and engage these mothers, Nido is sponsoring an English-language Hispan ...
- Chipotle Defends No GMOs Claim; B&J's Brief Supports Vermont Labeling Law
Marketing Daily, Karlene Lukovitz - Wednesday, September 2, 2015
Chipotle Mexican Grill has declared that it will "vigorously defend" itself again ...