- Hellmann's' Global 'Grilltopia' Campaign Features Social Media Stars
Marketing Daily, Karlene Lukovitz - Friday, April 29, 2016
The campaign officially launches April 30 in the U.K., with a 60-seco ...
- Media Researchers' Takes On VAB's Cross-Media Metric Proposal
Audience Buying Insider, Karlene Lukovitz - Friday, April 29, 2016
ABI asked three respected media research analysts for their takes on t ...
- Pepperidge Farm Rewards Consumers With Beauty, Fitness Services
Marketing Daily, Karlene Lukovitz - Thursday, April 28, 2016
The choices, which vary depending on the region and vendor, include manicures/pedicure ...
- Hershey's Packaging Colors Go Patriotic For Olympics Sponsorship
Marketing Daily, Karlene Lukovitz - Wednesday, April 27, 2016
Besides the Hershey's Milk Chocolate Bar, other products getting patriotic special-edition redesig ...
- Redd's Wicked Apple Amps Up The Testosterone
Marketing Daily, Karlene Lukovitz - Tuesday, April 26, 2016
The new 15-second ads from Mekanism -- which became the brand's agen ...
- Coca-Cola's Hi-C Ecto To Return Along With 'Ghostbusters'
Marketing Daily, Karlene Lukovitz - Monday, April 25, 2016
The slimy green drink originally launched in 1987 as a tie-in ...
- Hershey's, Reese's Snack Mixes Launch First National Campaign
Marketing Daily, Karlene Lukovitz - Friday, April 22, 2016
The company's snack strategy calls for covering the entire spectrum, from can ...
- 'Equitable Optimization' In Broadcast Via Enhanced Data: A Test In Progress
Audience Buying Insider, Karlene Lukovitz - Friday, April 22, 2016
U.S. International Media (USIM) is spearheading a test for a retail clie ...
- U.S. CPG Sales Up 3.1% In 2015; Smaller Companies' Share Grab Slowed
Marketing Daily, Karlene Lukovitz - Thursday, April 21, 2016
The small/midsize growth was driven largely by these companies' ability to ga ...
- McCafe, Nexium 24HR Led 2015's Most Successful CPG Launches
Marketing Daily, Karlene Lukovitz - Wednesday, April 20, 2016
While impressive, that actually fell short of the first-year sales for rece ...
- Coca-Cola Unveils Global 'One Brand' Packaging
Marketing Daily, Karlene Lukovitz - Tuesday, April 19, 2016
The "Red Disc," a key element in the One Brand "Taste t ...
- Lindor Chocolate Featured In 'Mother's Day' Movie
Marketing Daily, Karlene Lukovitz - Monday, April 18, 2016
Fans who share, in 200 words or fewer, why their mothers ...
- 'Team Chobani' Suits Up For Rio Olympics
Marketing Daily, Karlene Lukovitz - Monday, April 18, 2016
For its Rio "Team Chobani" brand ambassadors roster, Chobani selected Olympians a ...
- What's Holding Back OTT's Promise As An Advertising Platform?
Audience Buying Insider, Karlene Lukovitz - Friday, April 15, 2016
Some see over-the-top as the platform with the most potential for eventual ...
- Ace Says Pepsi's 1893 TV Ad Hitting The Mark
Marketing Daily, Karlene Lukovitz - Thursday, April 14, 2016
"The dominance of these traits is an excellent sign for Pepsi, ...
- Tostitos Unleashes Spicy Telenovela For Cinco De Mayo-Timed Launches
Marketing Daily, Karlene Lukovitz - Wednesday, April 13, 2016
In one episode, the eye-patched matriarch of the series' dysfunctional family se ...
- Dos Equis Auctions Most Interesting Man's Possessions
Marketing Daily, Karlene Lukovitz - Tuesday, April 12, 2016
The items include his smoking jacket, the tuxedo he wore to h ...
- Pizza Hut, Marvel Launch 'Captain America' Digital Content Hub
Marketing Daily, Karlene Lukovitz - Monday, April 11, 2016
Pizza Hut is supporting the promotional deal with an adult-targeted campaign th ...
- Cheerwine Campaign Takes 'Scientific' Approach
Marketing Daily, Karlene Lukovitz - Friday, April 8, 2016
The "Betcha Can't Not Smile" campaign features lab coat-wearing brand spokes g ...
- Local Versus National And Cross-Platform Data Gaps Pose Planning Challenges
Audience Buying Insider, Karlene Lukovitz - Friday, April 8, 2016
One of the biggest challenges in the move toward programmatic or automat ...
- Absolut Debuts New Iteration Of 'Absolut Nights' Creative
Marketing Daily, Karlene Lukovitz - Wednesday, April 6, 2016
"Over the past year, we've been able to engage firsthand with o ...
- Mobile Food Coupon Users More Likely To Try New Brands
Marketing Daily, Karlene Lukovitz - Tuesday, April 5, 2016
Many mobile coupon users are affluent and value-savvy. One in four (26 ...
- Honey Maid Offers 'Wholesome Button' For Internet, New Ads
Marketing Daily, Karlene Lukovitz - Monday, April 4, 2016
The campaign is starting its third year with four new 30-second ad ...
- TGI Fridays Promotes Its 'Endless Apps' With GIF-Format TV Spot
Marketing Daily, Karlene Lukovitz - Friday, April 1, 2016
Playing on the endless angle, agency Made Movement enlisted new-media artist Erd ...
- CPGs Moving To Leverage Advanced Data, While Waiting For TV Scale
Audience Buying Insider, Karlene Lukovitz - Friday, April 1, 2016
Srishti Gupta, president of the IRI Media Center of Excellence, discusses t ...