- Starbucks Hires Executive Creative Director From Under Armour
Marketing Daily, Karlene Lukovitz - Friday, July 29, 2016
Leanne Fremar comes from Under Armour's Women's and Concept Divisions, where s ...
- Sizing Up 2016's Upfront: An Advanced TV Buyer's Take
Audience Buying Insider, Karlene Lukovitz - Friday, July 29, 2016
Samantha "Sam" Rose, VP, director of video investment for HorizonAdvanced, talks abo ...
- Campbell's Latest Initiatives Include New 'Clean' Soup Line
Marketing Daily, Karlene Lukovitz - Thursday, July 28, 2016
The idea for the line, called Well Yes, came from some ...
- Bazooka Scores With Game Featuring 'Ice Age' Characters
Marketing Daily, Karlene Lukovitz - Wednesday, July 27, 2016
Bazooka Candy Brands' multi-level game, Candymania, multi-level game has pulled more th ...
- Subway, Coca-Cola Launch Clean Water Cause Marketing Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, July 26, 2016
For every bottle of Coca-Cola's Dasani water sold in 2,200 U.S. participati ...
- CPGs Face More Negative Consumer Sentiment Post Election
Marketing Daily, Karlene Lukovitz - Monday, July 25, 2016
Consumers' negative outlook regardless of the outcome "will absolutely impact retailers a ...
- Meal Kit Adoption Very Limited To Date
Marketing Daily, Karlene Lukovitz - Friday, July 22, 2016
Price may be a barrier for continued use and adoption by mo ...
- Q&A: Marketing Attribution's Role In Demystifying Television Conversions
Audience Buying Insider, Karlene Lukovitz - Friday, July 22, 2016
Conversion Logic COO Alison Lohse shares some thoughts about the roles ...
- Chef Boyardee, DC Comics Launch Co-Branded Pastas
Marketing Daily, Karlene Lukovitz - Friday, July 22, 2016
ConAgra is projecting incremental sales of about 30% for the brand duri ...
- General Mills Promotes Clean Ingredients With Rabbit Video Contest
Marketing Daily, Karlene Lukovitz - Wednesday, July 20, 2016
The contest site will feature the video submissions. Judges will choose thr ...
- TGI Fridays Campaign Plays Off 'Hamilton' Craze
Marketing Daily, Karlene Lukovitz - Tuesday, July 19, 2016
The spot will air during prime time on the Olympics starting Au ...
- What's Programmatic TV's Acceptance Level In Agencies?
Audience Buying Insider, Karlene Lukovitz - Friday, July 15, 2016
Agencies seem apprehensive to test the programmatic TV space just yet, accordi ...
- Tiny Toast Gets Startling, All-Mobile Launch Campaign
Marketing Daily, Karlene Lukovitz - Friday, July 8, 2016
The core concept is that, just as other animals have foods th ...
- Hanlon: Addressable TV's 'Inevitable Moment' Is Coming
Audience Buying Insider, Karlene Lukovitz - Friday, July 8, 2016
Tim Hanlon, managing director of FTI Consulting in its Telecom, Media a ...
- Sweeps, Video Feature Custom Sneakers With Brisk Character
Marketing Daily, Karlene Lukovitz - Thursday, July 7, 2016
Digital agency Woven Digital produced a video showing Mache "interviewing" the animat ...
- Chipotle Releases New Video; Faces New PR Challenge
Marketing Daily, Karlene Lukovitz - Wednesday, July 6, 2016
The new, four-minute video was posted on YouTube, Hulu, Chipotle's site a ...
- Interactive Site Brings Hennessy's Mastery To Life
Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2016
The creative -- the latest extension of the brand's "Never stop. Nev ...
- Dinty Moore Tries to Turn 'Lumbersexuals' Into Lumberjacks
Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2016
The plan is to have them compete in the Stihl Timbersports U. ...
- Updated Results On 'Equitable Optimization' Broadcast TV Test
Audience Buying Insider, Karlene Lukovitz - Friday, July 1, 2016
A four-week test by U.S. International Media (USIM) using equitable optimization f ...