- Turner: Measurement Side Needs To Step Up For Audience Deals
Audience Buying Insider, Karlene Lukovitz - Friday, December 30, 2016
Turner and other media companies are investing heavily to be able ...
- For PTV, 2016 Brought Advanced Data Advancement
Audience Buying Insider, Karlene Lukovitz - Friday, December 23, 2016
Over the course of this year, we've reported on a number ...
- StarKist Creations Campaign Features 'Fuller House' Star
Marketing Daily, Karlene Lukovitz - Friday, December 23, 2016
In two 15-second TV spots, Charlie drops in to offer actress/producer Canda ...
- #WellYesMoment Campaign Launches Campbell's 'Clean' Canned Soup
Marketing Daily, Karlene Lukovitz - Wednesday, December 21, 2016
Campbell has timed the launch of its line for the New Yea ...
- 'Simple' And Paleo-Friendly Foods Lead Instacart Search Trends
Marketing Daily, Karlene Lukovitz - Tuesday, December 20, 2016
While the triple-digit percentage gains cited don't provide a lot of contex ...
- Krispy Kreme Spoofs Apple Events To Announce Nutella-Topped Donut
Marketing Daily, Karlene Lukovitz - Monday, December 19, 2016
When the Tim Cook look-alike reaches a lectern -- the only obje ...
- Entenmann's Donuts Join Harlem Globetrotters' Tour
Marketing Daily, Karlene Lukovitz - Friday, December 16, 2016
Team members will do meet-and-greets at key retail locations in select U. ...
- The Shape of TV Measurement To Come: Part 2
Audience Buying Insider, Karlene Lukovitz - Friday, December 16, 2016
What measurement methods and metrics make sense for the new TV landscap ...
- Super Bowl LI: Skittles To Air Ad In First Quarter; Frito-Lay Bows Out
Marketing Daily, Karlene Lukovitz - Thursday, December 15, 2016
This year, the brand will "Skittlize" the Big Game with another 30-seco ...
- Bacardi Offers 'DJ Simulator' On Instagram Stories
Marketing Daily, Karlene Lukovitz - Wednesday, December 14, 2016
It uses Instagram Stories' skip-back-and-forth function to let users employ use the ...
- Quaker Is Latest Brand To Jump On The Meal-Kit Opportunity
Marketing Daily, Karlene Lukovitz - Tuesday, December 13, 2016
Chef'd partners include media brands such as the Allrecipes site and soci ...
- 2017's Hot Menu Trends: Beef Is Back; Exotic Flavors Keep Coming
Marketing Daily, Karlene Lukovitz - Monday, December 12, 2016
The year's hottest restaurant trend, based on the NRA's annual survey ...
- New CEO's Challenge: Accelerating Coca-Cola's New-Era Adaptation
Marketing Daily, Karlene Lukovitz - Sunday, December 11, 2016
Coca-Cola credited him with driving the introduction of smaller cans (which enab ...
- The Shape Of TV Measurement To Come
Audience Buying Insider, Karlene Lukovitz - Friday, December 9, 2016
The nature of television and viewership are morphing, but a serious l ...
- 40% Of Alcohol Beverage Buyers Make Their Decisions In-Store
Marketing Daily, Karlene Lukovitz - Thursday, December 8, 2016
This points to "immense" opportunities for alcohol manufacturers to find new pocke ...
- Mondelez's Sour Patch Kids Releases Paid Samsung Gear VR Game
Marketing Daily, Karlene Lukovitz - Thursday, December 8, 2016
"Candy Defense" included in-app programmatic ads and in-app purchases of virtual "gem ...
- Tropicana Runs Upbeat Daily Content On Kutcher's A Plus Site
Marketing Daily, Karlene Lukovitz - Tuesday, December 6, 2016
The nearly 70-year-old PepsiCo OJ brand says it's seeking to reposition itse ...
- SodaStream Parodies 'Game Of Thrones,' Tweaks 'Healthy' Gifts
Marketing Daily, Karlene Lukovitz - Monday, December 5, 2016
Its new "Shame or Glory" video, from a global marketing team l ...
- Popeyes Launches Football Engagement Hub
Marketing Daily, Karlene Lukovitz - Friday, December 2, 2016
Phase one of the campaign, running through Christmas Day, focuses on colle ...
- Reaching The Elusive 'TVideo' Viewer
Audience Buying Insider, Karlene Lukovitz - Friday, December 2, 2016
While content delivery and ad insertion technologies for TV and video wi ...
- Post Cereals Push $100,000 Sweeps Tied To 'Sing'
Marketing Daily, Karlene Lukovitz - Thursday, December 1, 2016
Post is running a heavy TV schedule for a 15-second spot promoti ...